Presentation given at #be2campOxon organised by @ThirlwallAssoc about Google Knowledge Graph, what is it and how is it being used. I also used myself as an experiment to learn about how it works so that I could apply the same methodology to work out how Google Knowledge Graph could help us learn about buildings and provide us with data faster and more efficiently than other sources.

1. Experimenting with Google Knowledge Graph & How Can
we Potentially use it in Construction & Built Environment
@priteshpatel9
priteshpatel.me

2. About Me
@priteshpatel9
priteshpatel.me
Agency
Client
Consultant

3. SEO Then & Now
@priteshpatel9
priteshpatel.me

4. Pub Quiz: How tall is Pritesh Patel?

5. Google SERP’s - People
priteshpatel.me
Images
@priteshpatel9
News
Ar(cles
Video
Bio’s
Movies
Related
People

6. Google SERP - Buildings
@priteshpatel9
priteshpatel.me
Images
&
Map
Descrip(on
Details
Reviews
Related
Places

7. Google SERP – Products
@priteshpatel9
priteshpatel.me
Specifica(ons!

8. Google SERP - Things
@priteshpatel9
priteshpatel.me

9. Ever wondered what time Birmingham
Library closes?

10. Google SERP – Answer Box
@priteshpatel9
priteshpatel.me

11. Ever wanted to visit this place on a
Monday?

12. Google SERP – Answer Box
@priteshpatel9
priteshpatel.me

13. Calories in a Banana?

14. Google SERP - Health
@priteshpatel9
priteshpatel.me

15. Tour dates for Lady Gaga?

16. Google SERP - Events

17. Faster “Facts” can only mean one thing….
Text?
That’s
like
so
1997!

18. Welcome to Google Knowledge Graph,
Semantic Search, Rich Snippets and
Machine Learning

19. Knowledge Graph
Searching
for
things,
not
strings.
En77es,
instead
of
text
@priteshpatel9
priteshpatel.me

20. @priteshpatel9
priteshpatel.me
“We
are
trying
to
level
the
playing
field
a
bit.
All
those
people
doing,
for
lack
of
a
bePer
word,
over
op(misa(on
or
overly
SEO
–
versus
those
making
great
content
and
a
great
site.
We
are
trying
to
make
Googlebot
smarter,
make
our
relevance
be@er….”
MaP
CuPs,
Google

21. Rich Snippets
@priteshpatel9
priteshpatel.me

22. Rich Snippets
@priteshpatel9
priteshpatel.me

23. Machine Learning
@priteshpatel9
priteshpatel.me

24. Google Hummingbird
Introduced
September
2013
in
order
to
produce
much
more
relevant
results
–
understanding
intent
@priteshpatel9
priteshpatel.me
and
adding
context
to
queries.
Brick
&
Mortar
Store
Type
of
Device
Current
Loca(on
Intent

25. Google Hummingbird
@priteshpatel9
priteshpatel.me

26. My Little Experiment:
How do I become a part of the Knowledge
Graph and can I be an entity?

27. WTF is an entity?
@priteshpatel9
priteshpatel.me
A
thing

28. Trusted Sources
Open
source
database
containing
well
known
people,
places
and
things.
@priteshpatel9
priteshpatel.me
We
all
know
what
this
is.
Yep.
That’s
me
&
my
website
Uses
Structured
Data

29. Freebase Structure
Domains
Topic
Types
Proper7es
Values
Media
William
@priteshpatel9
priteshpatel.me
Shakespeare
Author
Books
Hamlet,
Macbeth
People
Michael
Jackson
Singer,
Performer,
Film
Actor
DoB,
Place
of
Birth,
Age,
Height,
Weight,
Nicknames
August
29th
1958,
Wacko
Jacko,
King
of
Pop
Architecture
The
Shard
Building,
Architecture
Firm,
Architectural
Style,
Cost,
Owner
Floors,
Floor
Space,
Occupants,
Func(on
Height,
Date
Opened,
Hotel,
Office

30. Populate Data About Me

31. Topic: Pritesh Patel
@priteshpatel9
priteshpatel.me

32. Wait For a Few Months….

33. What Do I Do?
@priteshpatel9
priteshpatel.me

34. When Was I Born?
@priteshpatel9
priteshpatel.me

35. Where Was I Born?
@priteshpatel9
priteshpatel.me

36. Social Graph Will Play a Part Soon
There’s
72,600
pages
to
do
with
Pritesh
Patel.
Social
Graph
may
influence
who
see’s
info
about
me.
i.e.
my
social
connec(ons
only.
@priteshpatel9
priteshpatel.me

37. What About Buildings?

38. Topic: The Shard
Data
Populated:
Geoloca(on
data
(laitude
and
longitude)
Address
Height
Architect
Owners
Architecture
Firm
Construc(on
Started
Date
opened
Floors
Building
Func(on
@priteshpatel9
priteshpatel.me
Data
Missing:
Link
to
website
Area
Adjoining
buildings
Timezone
Geometry
Near
Inside
Nearby
airports
Architectural
style
Engineer
Engineering
firm
Floor
space
Occupants
Cost
Value
Features

39. Topic: The Shard
@priteshpatel9
priteshpatel.me

40. What About Who Worked On It?

41. Burj Khalifa Contractor
@priteshpatel9
priteshpatel.me

42. What About Architectural Styles?

43. Architectural Style
@priteshpatel9
priteshpatel.me

44. ”Structured Data”
Sound familiar?

45. BIM and Structured Data?
@priteshpatel9
priteshpatel.me

46. Can the Built Environment Create an Open
Source Database for Buildings?
“Create
a
base
for
whatever
you
think
is
interes7ng
and
useful,
and
help
make
the
Internet
a
be@er
place!”
@priteshpatel9
priteshpatel.me
h"p://wiki.freebase.com/wiki/How_to_build_a_base

47. Can we Share Structured Building Data with Google?
A
base
containing
structured
data
about
the
proper(es
of
a
building
@priteshpatel9
priteshpatel.me
A
wiki
containing
facts
and
suppor(ng
informa(on
about
a
building
Our
own
content
(webpages,
stories,
images,
videos,
tables,
schema)
An
idea,
if
it’s
not
already
happening
now……

48. How Can FM’s Find Out Anything About a Building in 3 Secs?
@priteshpatel9
priteshpatel.me

49. Pub Quiz: Can you name the [architects of
the Old Bailey]?

50. Just Google It….
@priteshpatel9
priteshpatel.me

51. Pub Quiz: How tall is Pritesh Patel?

52. Just Google It….
@priteshpatel9
priteshpatel.me

53. Thank You