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PRESENTED BY



Vijay dhameliya (NR11045)
athendra singh (NR11150)
Prakash khatana(NR11060)
kaushik sankhat(NR11070)
suhag parekh   (NR11000)
amit chotai    (NR11000)
•   Total area- 9,984,670 sq km
•   total population-34,300,083 ( july 2012 approx)
•   Population growth rate- 0.784%
•   Net migrant rate-5.65 migrant(s)/1,000 population
    (2012 est.
•   Life expectancy:- total population:  81.48 years
•   Literacy rate:- total population: 99%
•   Capital - ottawa
 Gdp - 1.414 trillion
 Gdp growth rate- 2.5%

 Per capita income- $41,100

 Unemployment rate-7.5%

 Below poverty line population:- 9.4%

 Inflation rate – 2.5%

 Export-462.4 billion

 Imports-$461 billion 

 Exchange rate-Canadian dollars (CAD) per US

  dollar - 0.9801 (2011 est.
 Govt type :- a parliamentary democracy, a
  federation, and a constitutional monarchy
 Ruling party- liberal party

 Prime minister- stephen harper
 Languages :-English (official) 58.8%, French
  (official) 21.6%, other 19.6% (2006 Census)
 Religion :- majority is christian

 Gender

 Women earn less income, accumulate less wealth

  and enjoy less occupational prestige than men
 Internet-The internet becomes an important
  source of information, marked by the popularity of
  such sitesas Wikipedia and Google Earth. Many
  articles have been contributed to both the English
  andFrench language versions of Wikipedia by
  Canadians and many of these relate to
  importantaspects of Canadian life
 Digital courts
 Mix master
 to personalize and mass customization to the

  drink industry
 Customer can create on the site various flavour

  like blueberry, clementin, and vanilla
 Ministry of health
 Food and drug administration



   Food and drug control ( state department)
   Health Canada is responsible for establishing standards for the
    safety and nutritional quality of all foods sold in Canada. The
    department exercises this mandate under the authority of the Food
    and Drugs Act and pursues its regulatory mandate under the
    Food and Drug Regulations

   All health and safety standards under the Food and Drug
    Regulations are enforced by the Canadian Food Inspection Agency
    (CFIA). The CFIA is also responsible for the administration of non-
    health and safety regulations concerning food packaging, labelling
    and advertising
   Caffeine



   Health Claims

   Mandatory Nutrition Labelling

 Consumer Packaging and Labelling Act
 Pest Control Products Act
 Coke already has mix and match free style
  machine in the market but they offer only branded
  beverages and lack of many options of flavours
 we generate new brand and allow people to take

  ownership in what they created.
 Niche marketing
 Target customer- demographic is young ranging

  from high schooler to 30+ people
   Soft drink industry



   Regional player
THANK   YOU

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123

  • 1. PRESENTED BY Vijay dhameliya (NR11045) athendra singh (NR11150) Prakash khatana(NR11060) kaushik sankhat(NR11070) suhag parekh (NR11000) amit chotai (NR11000)
  • 2. Total area- 9,984,670 sq km • total population-34,300,083 ( july 2012 approx) • Population growth rate- 0.784% • Net migrant rate-5.65 migrant(s)/1,000 population (2012 est. • Life expectancy:- total population:  81.48 years • Literacy rate:- total population: 99% • Capital - ottawa
  • 3.  Gdp - 1.414 trillion  Gdp growth rate- 2.5%  Per capita income- $41,100  Unemployment rate-7.5%  Below poverty line population:- 9.4%  Inflation rate – 2.5%  Export-462.4 billion  Imports-$461 billion   Exchange rate-Canadian dollars (CAD) per US dollar - 0.9801 (2011 est.
  • 4.  Govt type :- a parliamentary democracy, a federation, and a constitutional monarchy  Ruling party- liberal party  Prime minister- stephen harper
  • 5.  Languages :-English (official) 58.8%, French (official) 21.6%, other 19.6% (2006 Census)  Religion :- majority is christian  Gender  Women earn less income, accumulate less wealth and enjoy less occupational prestige than men
  • 6.  Internet-The internet becomes an important source of information, marked by the popularity of such sitesas Wikipedia and Google Earth. Many articles have been contributed to both the English andFrench language versions of Wikipedia by Canadians and many of these relate to importantaspects of Canadian life  Digital courts
  • 7.
  • 8.  Mix master  to personalize and mass customization to the drink industry  Customer can create on the site various flavour like blueberry, clementin, and vanilla
  • 9.
  • 10.
  • 11.  Ministry of health  Food and drug administration  Food and drug control ( state department)
  • 12. Health Canada is responsible for establishing standards for the safety and nutritional quality of all foods sold in Canada. The department exercises this mandate under the authority of the Food and Drugs Act and pursues its regulatory mandate under the Food and Drug Regulations  All health and safety standards under the Food and Drug Regulations are enforced by the Canadian Food Inspection Agency (CFIA). The CFIA is also responsible for the administration of non- health and safety regulations concerning food packaging, labelling and advertising
  • 13. Caffeine  Health Claims  Mandatory Nutrition Labelling  Consumer Packaging and Labelling Act  Pest Control Products Act
  • 14.  Coke already has mix and match free style machine in the market but they offer only branded beverages and lack of many options of flavours  we generate new brand and allow people to take ownership in what they created.
  • 15.  Niche marketing  Target customer- demographic is young ranging from high schooler to 30+ people
  • 16. Soft drink industry  Regional player
  • 17. THANK YOU