1. By Priscilla and Chloe
- Certain fonts were either too cracked which
made it hard to read, or too slanted which also
made the readability questionable.
- These were the
possible fonts that we
choose to be our final
branded font for our
trailer.

2. INSANITY

3. •
These were the possible fonts that we as a group explored, as a way of linking all of
our ancillary text. This is because our audience to recognise straight away that they
are all part of the same film. This is essential in gaining popularity and therefore
engaging more of our target audience,e.g those aged 15 and above.
•
We gained audience feedback on what fonts looked the most effective, as well as
connoting the split personality of Flora. It was evident that they preferred the
“Skratch Punk ” font, this is due to the fact that it reflects our narrative really well in
terms of the dysfunctional family and also reinforces the idea that Flora is not quite
right. We used this through out all three ancillary texts to make sure there was a
clear link between all our products, so that it was easier for the audience to see the
similarities straight away without them having to work hard to find the similarities.
This is an important element in the postproduction stage, as it helps the audience to
recognise the film as well as the poster and magazine which promote it. This is a
unique selling point for our group, as this will make it easier when we are marketing
and distributing our products.
•
We changed the colour of the text (which is originally black) in Photoshop to red
using the “quick magic wand”. Here we carefully selected the area we wanted to
change the colour, this made it easier when we used a solid colour in filling in the
gaps within the text. We had some difficulties in terms of selecting some areas as
the computer often crashed which meant that it was harder for us to save the
newer version when the colour had been changed to red. Another a difficulty was
that the fact that it was a black colour is that it was harder to change it, this meant
that we had to change it to white and then later to red.

4. Positioning of text (POSTER)
•
Priscilla has the role of editing the poster, which meant she had to make creative
decisions. Originally we were planning to place “Insanity” vertically down the side
of our main image, however we decided to try make it a little to the side to
symbolise Flora’s sanity.
•
I subverted the convention of text going down on the poster, this is because if it
was going across it would be harder to see the crack which is an important
element of the poster as it illustrates Flora’s dual personalities. Once positioned I
had to change the colour to red using the “bucket tool” along with the “magic
wand tool”. Although I subverted some elements of the text, I followed some other
elements e.g. I followed the convention of text reinforcing the Horror genre as it is
“jagged” and gives the appearance of being shattered. (Showing Flora’s mentality
once more as we want to make it clear to our audience that she is not like other
little girls).
•
In terms of readable fonts we tried using “Egyptian710BT” font on PhotoShop,
however this font looked too simplistic and had wide gaps in between which made
it look odd due to the positioning as it was placed in between the crack. This made
it hard to read some elements of the text.

5. The Trailer
• Within the trailer we made several changes to the text as
previously explored, e.g. the use of red to symbolise the
death of James Flora’s father which is a key part of our
narrative. We also used the same “Skratch Punk ” font
from Dafont to maintain cohesion within our pieces.
• For the trailer we found it difficult to find the “right” red
as the font was either too dark or too light. This
appeared unprofessional and looked “grainy” when
added to our trailer which is why we then decided to use
a different font in our final production.

6. The MAGAZINE
• On the magazine we choose to use black for the word “Insanity”
which is our branded title, instead of having the text red. We made
this decision due to the fact that the red looked odd and didn’t
come across effective. It also clashed with the other colours
presented on our magazine e.g. grey and black.
• Using red for the brand name would have also went against the
conventions in terms of colour for magazines, as typically 3 colours
are used as one is either black or white.
• In terms of sub fonts we used a grey readable font which was a
similar font to the thin white fonts used on our poster and at the
end of our trailer. This meant that we were able to maintain a sense
of cohesion within our pieces. The fonts were slightly different
styles due to the fact that not every platform had the same fonts,
e.g. I Movie had different fonts from Photoshop.