Max Hellmann from Family Industries in Los Angeles, CA shares his tips and tricks for live screen printing events. An innovator in the live printing field, running more than 450 events each year, Max shares what it takes to make a challenging process work anywhere. More than 200 screen printers and custom apparel professionals gathered in Chicago for 2019's PrintHustlers Conf featuring Max Hellmann.

1. LIVE PRINTINGTIPS AND TRICKS

2. FAMILY INDUSTRIES
SCREEN PRINTING
SCREEN PRINTED POSTERS
SUBLIMATION
EMBROIDERY
PATCHES AND TRANSFERS
DIGITAL POSTERS
CUSTOM BUTTONS
CURATED EXPERIENCES
COMBINED ACTIVATIONS
PRINT GUN
APP BASED EXPERIENCES
400 EVENT ACTIVATIONS A YEAR ACROSS THE GLOBE

4. 2007
CHEMICAL BROTHERS
CHICAGO, IL
2010
SCOTT PILGRIM VS COMIC CON
SAN DIEGO, CA
2009
COACHELLA X LUCKY BRAND
COACHELLA, CA

5. 2019
BUD LIGHT GETAWAY
CHICAGO, IL
2012
MTV GIFTING SUITE
HOLLYWOOD, CA
2018
NBC/UNIVERSAL @ THE LICENSING EXPO
LAS VEGAS, NV

6. 2014
MERCEDES EVO TOUR
DALLAS, TX
2016
LEVIS @ MONTEREY POP
MONTEREY, CA
2016
POWERPUFF GIRLS
NYC, NY

7. 2019
WARNER BROS
LOS ANGELES, CA
2016
XBOX
SAN DIEGO, CA
2018
MERIAL
DALLAS, TX

8. 2019
INSTAGRAM @ VIDCON
ANAHEIM, CA
2019
YOUTUBE @ VIDCON
ANAHEIM, CA
2019
FACEBOOK CREATOR DAY
MALIBU, CA

9. TIPS TO GET INTO THE GAME
START “SMALL”
TEST THE WATERS
LIVE PRINTING
NETWORK
HAVE A PLAN STARTER TIPS
SERIOUSLY!!!!!!

10. WHY LIVE PRINT?!
REVENUE STREAMCREATE BRAND VALUEADVERTISING/
MARKETING
A COUPLE OF REASONS…
NEW LEADS TRAVEL

11. WHY NOT!?
TRAINED STAFFTIME CONSUMINGEVENT
MANAGEMENT
EVERYTHING IS LAST MINUTE IN THE #EVENTLIFE.
INVESTMENT
IN NEW GEAR
STEEP LEARNING
CURVE

12. OH SHIT, YOU’VE
BEEN HIRED
FOR AN EVENT!

13. GEAR.PREP EVERYTHING AHEAD OF TIME.
LESS IS MORE.
ON-SITE NEEDS (POWER, LIGHTING, SHADE)
PERFECT YOUR SET-UP.
APPAREL/IMPRINTABLES.
CHECK ALL OF YOUR GEAR. CHECK AGAIN.

14. DESIGNS.SINGLE COLOR DESIGNS.
ILLUSION OF CHOICE.
SPEED IS KEY, QUALITY IS SECONDARY.
IMAGE SIZES.

15. KEEP IT SIMPLE.MAKE IT A SPECTACLE.
DON’T OVERTHINK IT.
EASY IN, EASY OUT.
HAPPY GUESTS, HAPPY CLIENT.
CUSTOMER ENGAGEMENT IS THE KEY TO LIVE PRINTING.

16. CUSTOMER ENGAGEMENT IS
THE KEY TO LIVE PRINTING

17. OTHER THINGS.
EVENT INSURANCE (COI).
LOGISTICS.
TRAVEL.
EVERYTHING IS LAST MINUTE.
AND...
SCALING UP FOR A LARGER CROWD.

18. MISTAKES HAPPEN
EQUIPMENT BREAKDOWN.
POWER OUTAGE.
INK THAT HASN’T BEEN CURED.
WEATHER ISSUES.
FORGETTING GEAR.
MISPRINTS.

19. HOW MUCH TO CHARGE?
PICK YOUR BUSINESS MODEL (FLAT RATE VS SALES BASED).
THERE ARE NO PRICING PARAMETERS FOR LIVE PRINTING.
HARD COSTS (STAFFING, TRAVEL, SHIPPING, SUPPLIES, APPAREL).
VALUE ADD-ON: PREPRINTING BEFORE THE EVENT?
LIVE PRINTING IS A PREMIUM SERVICE.

20. TYPES OF EVENTSSTREET FAIRS
WEDDINGS/MIZTVAHS
POP-UPS, OPENINGS, GALLERY EVENTS
CONVENTIONS & CONFERENCES
EXPERIENTIAL MARKETING

21. MANAGING
AN EVENT

22. THIS IS A “SHORT” LINE FOR SHIRTS

23. CREATE A LINE - MOTHS TO A FLAME.
PRINT DIRECTLY FOR THE GUESTS.
STAY CALM AND ALWAYS BE KIND. EVERYONE IS A CUSTOMER.
DO NOT USE THE COAT CHECK SYSTEM.
CLEAR AND CLEAN SPACE.
BE PROACTIVE.
DESIGN A PRINT MENU.
BECOME BEST FRIENDS WITH THE EVENT PRODUCER.

24. MORAL OF THE STORYLIVE PRINTING IS A GREAT REVENUE
STREAM IF YOU CAN DEDICATE THE TIME
INTO GROWING YOUR OFFERINGS
…IF LIVE PRINTING ISN’T YOUR
THING,FIND YOUR NICHE TO BUILD EXTRA
INCOME

25. THANK YOU!www.FamilyIndustriesLive.com
max@familyindustriesla.com
@FAMILYINDUSTRIES