Bitdefender Corporate July2011 V3

Life 2.0:New World.
New Threats.

Copyright@bitdefender 2011 / www.bitdefender.com 1/12/2012 • 2

Threat Motivation has Evolved

Teens and Geeks Cyber-criminals
WHO? – Attention-Driven – Profit-Driven
– Loner Profile – Highly Organized

High Profile Attacks Stealth Attacks
– Social Engineering – Spyware/Adware
HOW? – Mass Mailers – Automated Variant Creation and
Morphing
– Persistent Threats
Lost productivity Cyber-crime
– –
WHAT? Clogged E-mail Systems and
Networks –
Identity Theft and Online Fraud
Highly Targeted Corporate
– Help Desk and Data Loss Costs Information Attacks


Magnitude of the Problem/Opportunity

Around 1.5M
unique
malware
samples are
discovered
every month!

Source: AV-Test Labs (www.av-test.org)

Source: av-test.org –Sample Collection Growth

• “Even the best signature databases… have less than a 50% chance of catching
completely new threats. Signatures are extremely ineffective against targeted and “zero
day” threats.”
According to Gartner

• “Nobody can win the war against malware with a signature-driven product, but more
proactive technologies are required ”
According to AV-Test’s Andreas Marx


Magnitude of the Problem/Opportunity

Stuxnet wave/ World’s 1st cyber weapon

 Launched in 2010, targeting a nuclear power plant and an uranium
enrichment facility
 A few million dollars invested in the design and development of the worm
 Cross discipline knowledge/skills used (beyond “traditional” software, social
engineering and NLP), new stage for sophistication
 Take command (through cyberworld) of an industrial control system (physical
world)
 The bar has been lowered for destructive attacks on other control
systems, whether at critical infrastructure or industrial factory
 First copycats will be seen in H2, 2011


Market Landscape
and Trends


Market Landscape and Trends

8 Billion $ in
2012
IDC expects the Security Software Market market to grow at a compound
annual growth rate of 8.3%, reaching a total revenue of over 8 billion$ in 2012
and nearly $10 billion by 2014!


Market Landscape and Trends

Security Market – the place to be
 Endpoint security has become more prominent over the past few years, despite
economical downturn. IDC forecasts that the Consumer segment will grow by 10%
to reach 4.4B $, while Enterprise segment will reach 5.2B $ in 2013.
 The key to success in the security market will be product differentiation through
improved performance and features.

Worldwide Corporate and Consumer Endpoint Security Revenue ($ billions)
12000.0

10000.0 9.6
8.5
7.7
8000.0
6.6
6.4 7.1 Consumer
6000.0
5.6 Enterprise
4.9
4000.0 Total

2000.0

0.0
2006 2007 2008 2009 2010 2011 2012 2013


Security Software Market Overview

New Market Trends Freeware

• Virtualization • Free products have 20% of consumer user
• The move to the cloud base
• New consumer technologies and computing • Freeware is used for gradual monetization
models creates new market opportunities • IDC believes Free will become part of
• Emerging regions: Eastern Europe, Latin Managed Security Service
America, Asia/Pacific will grow at 12% per y

Competitors
Security Software Market
8 billion $ in 2012 Bitdefender
• Top players: The new product
Symantec, McAfee, Trend The new brand
Micro
• Market Challengers:
Kaspersky, AVG, BitDefen
der


Bitdefender at a glance


BitDefender at a Glance

 The #1 Anti-Malware Security Technology in the world
 First security software vendor to receive top recommendations simultaneously from
the most important three key independent organizations in the US, UK, and
Germany!
 Moreover our technology is used by top security vendors: F-
Secure, GData, Qihoo, Bullguard or IBM;

 The only security technology to have won all 14 VB Antispam awards in
a row;
 BitDefender protects more than 400 million people worldwide (including
technology partnerships);
 Five local offices;
 250+ engineers in R&D team;
 Products localized in more than 20 languages.


A Decade of Innovation

• First antivirus worldwide to offer intelligent updating
2000
• First antivirus product to include an application firewall
- • MIDAS (Malware Intrusion Detection Advanced System)- wins IST prize, “is set to revolutionize

- antivirus design”

• BitDefender to release the first ever commercial antivirus for the Linux Samba 3 servers.
-
• BitDefender to release its proprietary Antispam technology.
-
• BitDefender to release the hourly update system
2005
• BitDefender introduces B-HAVE (Behavioral Heuristic Analyzer in Virtual Environments)
- • Spam Image Filter an important step in the combating of the new spamming techniques.

- • BitDefender® Mobile Security to provide real-time protection for smartphones and PDAs.

- • BitDefender® Active Virus Control to innovate with an proactive technology capable of detecting and

blocking new viruses in real time, on a live system.
-
• 60-Second QuickScan – The quickest way to find if your computer is infected!
2011
• BitDefender to release safego - an application which protects Facebook users from spam, phishing

attacks, and profile privacy threats.

Strategy


Understanding Consumer Security Trends

Specialized attacks carried out by cyber New products must rely on both cloud
criminals are increasing in numbers and and on premise technologies to block
variety. attacks proactively.

New platforms: Mac, smartphones, Cloud technologies and server side
Tablets, Smart TVs bring new services will be the basis for cross-
vulnerabilities. platform protection.
People don't have time &/ knowledge to Consumer products should do 99% of
decide on security issues. the job themselves, with no user
intervention. Simplicity is the key.
Cybercrime such as identity theft and Use of proactive technologies to prevent
targeted spam/scam use public information leaks and NLP (natural
information from social networks to language processing) techniques.
support social engineering and
manipulate users.


Business Solutions Strategy

Worldwide Endpoint Security Revenue by Platform:
1. Software grows steadily being 90% of total revenues in 2014
2. SaaS is already the 2nd largest platform and it doubles share from 3% in 2008 to
7% in 2014, equal to $650M
3. Virtualized Platforms will increase the fastest (100% CAGR)
4. Hardware platform remains insignificant at nearly zero (0.2%)

Worldwide Endpoint Security Revenue by Platform, 2008 – 2014 ($M)
2008 2009 2010 2011 2012 2013 2014 2009–2014
CAGR (%)
Software 6196.8 6383.1 6842.6 7284.1 7800.6 8330.1 8874.0 6.8
Hardware 6.4 7.3 9.2 12.1 15.4 20.0 25.6 28.7
Virtualized 3.2 9.5 21.3 36.6 91.5 172.8 305.4 100.2
SaaS 178.8 197.9 241.9 301.6 411.8 570.1 647.3 26.7
Total 6385.2 6597.8 7115.1 7634.5 8319.3 9093.0 9852.4 8.3
Source: IDC, 2010



1. Leverage best of breed technology in Blue Oceans
 Virtualization Security
 VMware – tight partnership
 Citrix/Microsoft/Oracle

2. Leverage Virtualization Security in Cloud Computing
 SaaS

3. Disrupt mainstream endpoint/server security
 “God-Mode” research project

4. Temporary Virtual Patching/Vulnerability Discovery
 Find the risk -> mitigate



1. Deliver solutions as platforms not products
2. BitDefender Unified Management Platform supports:
 SaaS Grid
 Public Cloud
 Private Cloud
 Hybrid

 Virtualization Security
 Hypervisor introspection
 Patent pending network scanning engine
 BitDefender hypervisor project

 Vulnerability Assessment & Pen-Testing Engines
 Temporary Virtual Patching (pre-zero-day)


Building Successful OEM Partnerships

 Leverage on our strong technological leadership in security;
 Opportunity to understand trends and to integrate with complementary technologies
and products;
 Opportunity to close long-term partnerships with strong players, generating predictable
revenues streams;
 Average growth rate in excess of 100% over the last two years;
 Broad range of technologies covered:
SDKs
Anti-malware SDK line-up
Anti-spam SDKs for spam detection
Anti-phishing SDKs
Web security SDKs
Updater SDK & Mirroring Script
Extensive Platform Support
Windows, Mac, Linux, Unix, etc.
Intel x86, ARM, MIPS, PowerPC, etc.
BitDefender Security software for re-/co-branding
StreamDefender
technology for multi-Gb/s malware detection
QuickScan
SDK for fast, clientless, cloud-based infection assessment for end-point security

 Sizeable pipeline of deals across all geographies and in all sectors (telecom, financial,
network infrastructure, appliance vendors, virtual services providers etc).


Moving Forward

 The need for IT security is growing
 Increase of Internet penetration;
 Exponential increase of data (personal and business) requiring protection;
 Exponential evolution (number and technologies used) of malware …
 … and professionalization (cybercrime, cyber terrorism) ;
 Consumerization of technology;
 Convergence of devices and services (new devices - same content, different form factors and
different technologies, new services – same content, different delivery methods, different
usage rationale).

 and Bitdefender has the key enablers to grow in this changing
environment
 One of the best R&D teams, with proven technologies ahead of the market;
 Deep understanding of the consumer market needs and trends;
 Knowledge sharing through OEM partnerships.


Technology Leadership
It is Bitdefender’s ability to adapt to the changing threat
landscape, constantly innovate, and raise the bar in proactive anti-
malware technology that has made it a security technology leader.


We are #1!
First security software vendor in recent years to receive top
recommendations simultaneously from the most important three key
independent organizations in the US, UK, and Germany!


Top Awarded Technology

Reviewer First Place Second Place Followers

Kaspersky, F-Secure, AVG, G-Data, Panda
AV Test BitDefender Symantec Webroot

Consumer Reports (US) BitDefender ESET Avira Symantec

Which (UK) BitDefender Symantec Bulguard, AVG

Stiftungwarentest (DE) BitDefender Avira ESET, G-Data


Experts endorsements

Note: In the latest results for Q2 Bitdefender is again #1 among 22 security products!

Backup slides


The New Brand


• Dacia was a country located in Europe over the territories occupied today
by Romania, Moldova, Ukraine, Hungary and Serbia.
• The “Dacian Draco” was the standard of the ancient Dacian military.
• A wolf head combined with a snake body that made a whistling sound when
galloping due to the air that entered the wolf's mouth.

We have the sharp mind of the wolf, the slickness of the snake, the vigilance of
the alpha male and the indestructibility of the snake body!


Vision


Brand promise


Logo


Brand avatar


Collaterals


2012 Box Pack


2012 Online Pack


Bitdefender Corporate July2011 V3

Bitdefender Corporate July2011 V3

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