The Only 3 Social Media Tools You Need To Succeed

THE ONLY 3 SOCIAL MEDIA TOOLS
YOU NEED TO SUCCEED
A publication of

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Table of Contents
Introduction...................................................................................................................... 1
PrimeHead........................................................................................................................ 2
Canva................................................................................................................................ 3
Buffer................................................................................................................................. 6
ShortStack........................................................................................................................ 9

Introduction
A great many tools are available in the market to help your business succeed on social media, but it’s quite hard to know which tools to select and what is the best
tool for a specific task.
PrimeHead has extensive experience helping businesses benefit from using social media. We have tried all kinds of tools and have favorites that we use every day.
In this book, you will find our favourite tools and details for each one. Most have a free trial, so you can test them to determine if they will work well for you.
Happy testing!

PrimeHead is a social media agency helping
brands tell their stories, increase their sales, and
reach the people that matter most. PrimeHead
is headquartered in London, United Kingdom.
REQUEST A CONSULTATION
THE ONLY 3 SOCIAL MEDIA TOOLS
YOU NEED TO SUCCEED
By Kjell Halvor Landsverk
Kjell Halvor Landsverk is a serial entrepreneur,
technologist, author, and the founder and
director of PrimeHead. He has written The
Instagram Handbook and The Facebook
Handbook. He is passionate about trending,
innovation, entrepreneurship, lifestyle, and cars.
FOLLOW ME ON TWITTER @KHLANDSVERK and LINKEDIN

Let’s jump straight to the conclusion—Canva is
an awesome tool! It lets you create all kinds of
graphics with just a few clicks. You don’t have to
use Photoshop for simple tasks, such as creating
pictures for your Facebook Ad.
Canva makes it amazingly simple for everyone to create professional-
quality graphic designs. Its online design platform brings together
a simple drag-and-drop design tool and a library of more than one
million photographs, graphics, and fonts, allowing anyone to take an
idea and present it beautifully in print or online. Canva can be used to
design almost anything: presentations, posters, blog content, cards,
online marketing materials, invitations, flyers, and so much more.

To create a design with Canva, the first step is to select a template, which is
presaved with measurements for Facebook Ads, a Facebook cover, and more. You
can even select your own custom size in pixels, inches, or centimeters.
Step two is to select the layout, text, background, and pictures. Everything is really
simple with drag and drop. Best of all is the variety and number of stock pictures that
Canva offers. They have a great number of stock pictures that you can use, and you pay
only US$1 for using one. (Canva is free if you not use the stock pictures.) You can even
upload your own pictures to Canva.
When you are happy with your design, it’s time for step three—publishing your
picture! You can download it as an image for use on the web or a PDF for printing. It’s
as simple as that!

Canva was launched in 2012, and it’s backed by the social media guru Guy
Kawasaki. They are headquartered in Australia, which is a bit unusual for
such a tool. Most similar tools are based in the US, but Australia has some
really great businesses within social media, among them Canva.
Sarah Perez of TechCrunch wrote that Canva wants to become the default
tool people use to create and collaborate on design online by offering an
easy-to-use drag-and-drop interface, with access to more than a million
photographs, graphics, and fonts.
Some testmonials:
“The easiest to use design program in the world.”
— The Webbys
“Canva enables anyone to become a designer.”
— PSFK
You can test Canva at canva.com

Buffer will save you time, and you will avoid
many problems. With Buffer, you can manage
several social media accounts at one time and
schedule content from anywhere on the web. It
also allows you to analyze rich statistics on how
your posts perform. You can even collaborate
with team members.
The buffer functionality was the first Buffer
offered. When you find content you want to
share, you can add it right away to Buffer, and
Buffer will then take care of when it’s shared.
You can spend half an hour in the morning
finding the content you want to share, and
Buffer will then portion out the content
throughout the day. You can preset how
many times each day, which days, and what
time of the day your content should go out.

You can also schedule content at a fixed time rather than
just buffer the content you want to share.
With the analytics functionality, you see how your content
performs.

Buffer was founded in 2010 as a way to easily schedule tweets. Within just a few years, Buffer has now
become one of the leading social media management tools on the web, helping more than 1.4 million
users connect with their followers every day.
Buffer functionality:
You add updates to your Buffer queue and it will be posted for you well spaced throughout the day—and at the best times.
Add different accounts, including Twitter, Facebook, Facebook pages, LinkedIn, and LinkedIn groups.
Share to all your social accounts.
The Buffer browser extension lets you Buffer any page you come across.
With analytics, you learn how many clicks, retweets, likes, and so forth that you’ve received on your updates.
“Top posts”indicate the best performing updates you’ve put out with Buffer.
Buffer offers link shortening.
You can even connect your custom bit.ly account.
You can sign up for Buffer for free at bufferapp.com/

If you want to take full aventage of your
Facebook page, you need to arrange contests
and have sign-up forms. A great many tools
are available to create Facebook tabs, but
ShortStack is our favorite.
ShortStack lets you build all kinds of
Facebook Apps. ShortStack’s campaign-
building tools give you a clear picture of
your customers and offer opportunities
to engage with them anywhere. Whether
you’re a code whiz or a tech novice,
ShortStack is an awesome solution for
contests, promotions, sweepstakes, and
almost anything else you can think of.

Another great feature is that you can embed your campaigns
everywhere. You can put your campaigns on your website,
blog, and anywhere else you have a presence so that your
branding across the web is uniform—not just on Facebook.
You could also
integrate ShortStack
with other web
platforms you use,
such as YouTube &
Vimeo, MailChimp,
Foursquare, Twitter,
Google Maps,
Google Analytics,
SoundCloud, and
Instagram.
One of the things we really love about ShortStack is how
easy it is to use. You simply select a template or create
the design from scratch and then drag and drop the
functionality. You can preview the tab in Fan and Non-
Fan version. When you are happy with the tab, you just
publish it and connect it to a Facebook app. ShortStack
even offers you a mobile-friendly URL so that your tabs
work fine on mobile phones.

Some examples of ShortStack functionality:
Photo Contests
Video Contests
Vote-to-Win Contests
Sweepstakes
Voting
Create your own Custom Entry Forms
Import Comments, Likes, and Photos from Status Updates
Set Entry Restrictions
You can sign up for ShortStack for free at shortstack.com
Select Winners at Random
Professional Templates
Custom Themes and Styling
Full CSS Control with Live Preview
Create Custom Forms
Share Functions
Campaigns are Viewable on Mobile
Campaign URLs Work on Mobile
One Account for Many Pages

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The Only 3 Social Media Tools You Need To Succeed