Information Marketing Mastery for Professional Speakers - Ford Saeks

Information Marketing Mastery for Professional Speakers; Get More Bookings! Sell More Products! Create Residual Income from Your Expertise Halifax, Nova Scotia Canada – October 27, 2006 ,[object Object],[object Object]

Focus ,[object Object],[object Object]

What is Your Biggest Marketing Challenge?

OUTCOME ,[object Object],[object Object],[object Object],DOWNLOAD THESE SLIDES AT: www.PrimeConcepts.com/events/caps102706.html

Belief Systems (BS) ,[object Object],[object Object],[object Object],[object Object]

Ford Saeks www.FordSaeks.com www.RandyGage.com

Real Life Experience ,[object Object],[object Object],[object Object],[object Object]

Information Marketing Revenue Model Speaking / Training Products : Digital & Physical Coaching / Consulting ____% ____% ____% Your Expertise

The Product Development Pyramid Introductory Products -- Lower Prices High-end Products / Events / Services FREE $ 9 $ 17 $ 27 $ 47 $ 77 $ 97 $147 $297 $497 $777 $997 $1500 $2700 $3700 $5700 $7500 $10,000 $15,000 $20,000 P R I C E

Sample Product Pipeline $12 Book $77 CD Album $147 CD Album $297 Coaching Program $400 Home Study Program $1000 Seminar

Product Development Strategy ,[object Object],[object Object],[object Object]

Selecting What to Develop? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selecting What to Develop? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selecting What to Develop? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Digital Audio Products ,[object Object],[object Object],[object Object]

Product Development Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Catalogs Development Tips Download a sample at: www.ProsperityUniverse.com/prosperousliving.pdf

Psychological price points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Packaging Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MARKETING: The PSP Method tm ,[object Object],[object Object],[object Object],THE POWER IS IN THE MIX!

People respond to benefits! ,[object Object],[object Object],[object Object],[object Object],Creating Benefit Messages ,[object Object],[object Object],[object Object],[object Object],Converting Features into Benefits : “ You Get…” or Ask “Which Means?”

10 Motivational Triggers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Developing Your “Money Message” ,[object Object],[object Object],[object Object],[object Object]

Headlines & Titles “The 4 U’s” ,[object Object],[object Object],[object Object],[object Object]

Rate Each Headline (1=weakest; 4=strongest) “ Free Ezine Subscription” Urgent …………… [ ] 1 [ ] 2 [ ] 3 [ ] 4 Unique …………… [ ] 1 [ ] 2 [ ] 3 [ ] 4 Ultra-Specific …… [ ] 1 [ ] 2 [ ] 3 [ ] 4 Useful …………… [ ] 1 [ ] 2 [ ] 3 [ ] 4

Rate Each Headline (1=weakest; 4=strongest) " How To Get Targeted Traffic And Higher Sales ...In Less Than 27 Days" Urgent …………… [ ] 1 [ ] 2 [ ] 3 [ ] 4 Unique …………… [ ] 1 [ ] 2 [ ] 3 [ ] 4 Ultra-Specific …… [ ] 1 [ ] 2 [ ] 3 [ ] 4 Useful …………… [ ] 1 [ ] 2 [ ] 3 [ ] 4

Target Markets ,[object Object],[object Object],[object Object]

Valuable Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],$ $ $ $ $ $ $ $ $ $ $ $

Marketing Methods ,[object Object],[object Object],TEST, TRACK, MODIFY, REPEAT .

Test >> Track >> Modify >> Repeat ,[object Object]

Publicity Angles – Write Articles! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Special Reports / Articles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pick a number between 1 and 50

Internet Marketing for Speakers – Site Types? Deep / Full Content Examples: www.RandyGage.com www.PrimeConcepts.com www.FordSaeks.com

Mini-sites (a.k.a. Sales Letter websites) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Upgraded Mini-Sites ,[object Object],[object Object],[object Object],[object Object]

Seminar Registration Websites ,[object Object],[object Object],[object Object],[object Object]

E-Course Websites ,[object Object],[object Object],[object Object],[object Object],[object Object]

Viral Marketing Hub Websites ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online Coaching Program Websites

Design with Your Prospect in Mind! ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ Page” Worksheet in Study Guide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Shopping Cart Software ,[object Object],[object Object],[object Object],[object Object],Work book Page 12

Add a BLOG ,[object Object],[object Object],[object Object],[object Object],[object Object]

Making Your Site Successful ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Helping the Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Main Methods of Getting Traffic:

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Main Methods of Getting Traffic:

[object Object],[object Object],[object Object],[object Object],[object Object],Main Methods of Getting Traffic:

Google Success ,[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Research ,[object Object],[object Object]

Keyword Research & Tools ,[object Object],[object Object],[object Object],[object Object],http://inventory.overture.com https://adwords.google.com/select/KeywordSandbox

Overture Keyword Tool ,[object Object],[object Object],[object Object],[object Object]

Domain Name Research ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring Success ,[object Object],[object Object],[object Object],[object Object]

InternetProfitKit.com ,[object Object],101 Proven Tactics & Tools You Can Use to Build Your Information Marketing Business!—Guaranteed! Special Offer! Only $ 97 (reg. $ 297 )

www.CashCopywriting.com ,[object Object],[object Object],[object Object],[object Object]

CONTACT FORD SAEKS at www.FordSaeks.com --- www.PrimeConcepts.com Ford Saeks Prime Concepts Group, Inc. 1807 S. Eisenhower St. Wichita, KS 67209 1-800-946-7804 1-(316) 942-1111 www.PrimeConcepts.com/testimonialform.html Take Action!

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Information Marketing Mastery for Professional Speakers - Ford Saeks

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Information Marketing Mastery for Professional Speakers - Ford Saeks