The article discusses rethinking the challenge of change management in organizations. It argues that traditional change management focuses too much on changing individual attitudes and behaviors and not enough on changing organizational systems and structures. The article proposes an alternative framework that views organizational change as an ongoing process of adaptation and focuses on aligning organizational components like strategy, culture and structure with each other and the external environment.

1. RETHINKING ORGANIZATIONAL CHANGE: Reframing the Challenge of Change Management
Kenneth Kerber; Anthony F Buono
Organization Development Journal; Fall 2005; 23, 3; ABI/INFORM Global
pg. 23
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