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W hen you have a subject to research, where do you go first for information? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where do you go next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ I care where the food I eat is sourced” ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ I care where the information I use in my essays/research is sourced” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reasons for going beyond… www.petroldirect.com
Critical evaluation of websites ,[object Object],[object Object],[object Object],[object Object]
Visible Web (16%) Invisible Web (84%)
 
 
 
 
 
Of the databases we’ve demonstrated, which do you think you are most likely to use ,[object Object],[object Object],[object Object],[object Object],[object Object]
Classic Mistakes
Classic Mistakes Too many keywords ‘ Market size and market segmentation of internet consulting sector in US in 2008’ = 0 results ‘ Market size and internet consulting’ ‘ Market size and internet consulting and US’
Classic Mistakes Sticking with initial search terms ‘ e-commerce’ = 0 results ‘ ecommerce’ ‘ electronic commerce’
Keywords and Synonyms Telecommunications Growth Hungary ‘ An exploration of the growth of the telecommunications sector in Hungary’ Telecommunication Mobile communication Handsets Telecommunication equipment Cellular communication Transmission Internet Wireless Telephony Telecom. Services / Systems Telecom Fixed Line Wired Broadband Routing Networks Expansion Size Progress Development Maturity Advances Potential Outlook Economic dev./ policy/indicators Eastern Europe Europe Emerging Markets Magyar Budapest Hungarian European Union
Classic Mistakes Ignoring search settings ‘ judge business school arnoud de meyer’ = 0 results ‘ judge business school and arnoud de meyer’
What next?
Feedback Was this presentation the right length? ,[object Object],[object Object],[object Object]
Feedback Was this presentation pitched at the right level? ,[object Object],[object Object],[object Object]
Feedback Did you find this session useful? ,[object Object],[object Object],[object Object],[object Object]
 

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Beyond Google - premium resources for your research

  • 1.  
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Reasons for going beyond… www.petroldirect.com
  • 7.
  • 8. Visible Web (16%) Invisible Web (84%)
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.
  • 16. Classic Mistakes Too many keywords ‘ Market size and market segmentation of internet consulting sector in US in 2008’ = 0 results ‘ Market size and internet consulting’ ‘ Market size and internet consulting and US’
  • 17. Classic Mistakes Sticking with initial search terms ‘ e-commerce’ = 0 results ‘ ecommerce’ ‘ electronic commerce’
  • 18. Keywords and Synonyms Telecommunications Growth Hungary ‘ An exploration of the growth of the telecommunications sector in Hungary’ Telecommunication Mobile communication Handsets Telecommunication equipment Cellular communication Transmission Internet Wireless Telephony Telecom. Services / Systems Telecom Fixed Line Wired Broadband Routing Networks Expansion Size Progress Development Maturity Advances Potential Outlook Economic dev./ policy/indicators Eastern Europe Europe Emerging Markets Magyar Budapest Hungarian European Union
  • 19. Classic Mistakes Ignoring search settings ‘ judge business school arnoud de meyer’ = 0 results ‘ judge business school and arnoud de meyer’
  • 21.
  • 22.
  • 23.
  • 24.