1. Demystifying Social Media
Social Newbies
Presented by Scott Janz

2. Overview
Who's Using Social Media?
Why are they using it?
The Power of Women
Is is good for my business
How much does it really cost?

3. The Present Situation
Who's Using Social Media?

4. The Present Situation

5. Who is Using It?
Women are also more active in their use of these sites,
with more than half of female internet users using social
networking sites on a typical day (54%), compared with
42% of male internet users.
69% of women were users of social networking sites,
compared with 60% of men
Social networking site usage is most popular with those
ages 18-49
As of February 2012, some 15% of online adults use
Twitter, and 8% do so on a typical day

6. Why Social Media?
Two-thirds of online adults (66%) use social media
platforms such as Facebook, Twitter, MySpace or
LinkedIn. These internet users say that connections
with family members and friends (both new and old)
are a primary consideration in their adoption of so-
cial media tools.
Information NOW
Information NOW
Information NOW

7. Power of Women
Women are also more active in their use of
these sites, with more than half of female in-
ternet users using social networking sites on
a typical day (54%), compared with 42% of
male internet users.
Statistics show that more women use the in-
ternet for research purposes - such as look-
ing up shopping deals, coupons, bargins, and
booking travel destinations.

8. What does it mean for my
Business?
If you’re not social, you’re going nowhere
Engage with the tools your customers are us-
ing and start thinking about mobile if you
haven’t already.
Potential customers want one important item
from you....Interaction!
How do you communicate with Customers?

9. Social Media and Small Business
What is the most effective social media
platform?
Word of Mouth
More than half of Twitter users surveyed said they
follow brands on the platform, and this group is three
times more likely to follow a brand on Twitter than
they are to follow a brand on Facebook or any other
social network.

10. What does it all mean?
Social Networking is expected to double in
all demographic's by next year.
It still means providing Customer Service
You still have to formulate a marketing plan
It's NOT free. Time is money
It doesn't happen over night
It takes dedication and effort.

11. Q & A's
www.socialnewbies.com
Workshops available
Social Media Management
Web Site Integration with Social Media