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How can the NHS better exploit social media to stimulate patient involvement? @markhawker #HC2011, Health Informatics Congress, Birmingham, Tuesday 5 April 2011
About Me ,[object Object],http://www.flickr.com/photos/jugbo/277011545/
Outline ,[object Object],[object Object],[object Object],[object Object]
Where we fit Eysenbach, G. (2008). Medicine 2.0: Social networking, collaboration, participation, apomediation, and openness. Journal of Medical Internet Research , 10 (3), e22. Dr. Brian Fisher Dr. Howard Leicester Me
What is social media? ,[object Object],[object Object],[object Object],[object Object]
Paradigm shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Neff, G. & Stark, D. (2003). Permanently beta: Responsive organization in the Internet era. In P. E. N. Howard & S. Jones, eds. Society online: The Internet in context , London: SAGE, pp.173-188.
 
PatientsLikeMe
How active is the NHS already? ,[object Object],[object Object],Hawker, M. D. (2010). Social networking in the National Health Service in England: A quantitative analysis of the online identities of 152 Primary Care Trusts, 356-60. Studies in Health Technology and Informatics , 160 (1), 356-360.
How inactive is the NHS already?
Healthleaks ,[object Object]
There’re more here
 
Public opinion 1.0 Judge, K., Solomon, M., Miller, D. & Philo, G. (1992). Public opinion, the NHS, and the media: Changing patterns and perspectives. British Medical Journal , 304 , 892-895.
Public opinion 2.0 Graham, T. & Hajru, A. (2011). Reality TV as a trigger of everyday political talk in the net-based public sphere. European Journal of Communication , 26 (1), 18-32.
The information revolution
The (other) patient revolution McKee, M., Cole, K., Hurst, L., Aldridge, R. W. & Horton, R. (2011). The other Twitter revolution: How social media are helping to monitor the NHS reforms. British Medical Journal , 342 , d948.
Patient involvement 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Patient involvement 2.0
In their words: What patients think about our NHS http://www.patientopinion.org.uk/info/report
Associations between staff and [in]patient feedback ,[object Object],[object Object],[object Object],Raleigh, V. S., Hussey, D., Seccombe, I. & Qi, R. (2009). Do associations between staff and inpatient feedback have the potential for improving patient experience? An analysis of surveys in NHS acute trusts in England. BMJ Quality & Safety , 18 , 347-354.
Challenges ,[object Object],[object Object],[object Object],[object Object]
A poll of 843 Americans... ,[object Object],[object Object],[object Object],[object Object],http://www.capstrat.com/news/millennials-do-not-favor-social-media-personal-healthcare-communication/
An echo chamber? ,[object Object],Wring, D. & Ward, S. (2010). The media and the 2010 campaign: The television election? Parliamentary Affairs , 63 (4), 802-817.
Participation inequality http://www.useit.com/alertbox/participation_inequality.html
Concluding thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object]
Leeds Institute of Health Sciences Faculty of Medicine and Health Charles Thackrah Building 101 Clarendon Road Leeds, United Kingdom LS2 9LJ http://www.ychi.leeds.ac.uk

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