The document provides guidance on content curation. It defines content curation as selecting, spreading, and creating relevant content for one's network. It recommends choosing a passion as a niche, building a list of quality sources to follow, using tools like Google Reader to aggregate content, and incorporating a daily routine of reading, tagging, and spreading content. It also suggests following opinion leaders, having a home base to share original stories, curating conferences, sharing books, and tracking metrics.

1. [client
logo]
the fine art of //
CONTENT CURATION
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InSites Consulting beliefs - © 2010 1

2. My name is Dado Van Peteghem
I’m a 28 year old guy from Belgium. I live and
work in Ghent, the greatest city on earth.
In what follows I want to
share my daily routine with you:
the fine art of selecting,
spreading and creating content.
It’s called content curation.
And I think it can be of value for you.
You can follow me on Twitter via
@dadovanpeteghem or mail
me at dado@insites.eu if you want
to get in touch. Don’t hesitate.

3. WHAT
…how to define content curation?

4. 1. Selecting | 2. Spreading | 3. Creating
relevant CONTENT for your NETWORK

5. WHY
…what’s the value?

6. Google ex - CEO Eric Schmidt:

7. CONTENT CURATORS
SELECT THE BEST CONTENT.

8. EVERY DAY.

9. staying on top of things
getting inspired
making people happy
increasing your network and influence
becoming a respected source
generating leads
…is what you get back.

10. FROM A
BUSINESS STANDPOINT //
Every company should
think of itself as
a media company,
and publish to its customers,
to its staff, to its communities.
Tom Foremski, journalist and thought-leader.

11. HOW
…a short and practical guide.

12. Your passion is your niche.
Start from your passion, something that makes you tick. It’s the only way to
create a natural reflex. If content curation feels like work, you’re doing it wrong.
Check out ‘Crush It’ by Gary Vaynerchuk to learn more about passion.

13. Build a list of sources worth following.
Alltop & Technorati are great places to start your search.
Also mine Twitter via search.twitter.com to see what kind of sources other people
in your niche are using. These are the sources that inspire me on a daily basis.

14. Use smart technology for aggregation.
Work efficient to make it scalable, centralize your content via tools like
Google Reader and Feedly. They help you to aggregate everything in one place,
and offer everything you need to spread content in your network.

15. Incorporate ‘read, tag & spread’ in your daily routine
Fix a timeslot in your agenda to scroll through your daily content feeds. It’s the
first thing I do in the morning, like a newspaper 2.0. It takes about 1 hour every
day, just to give you an idea. Don’t forget the weekends by the way, no kidding =)

16. Again: use smart technology.
Tagging content via online bookmarks is like building a giant open library and
archive. I like to use Pinboard.in (there are alternatives) Dlvr.it is a smart tool that
scans my feeds from Pinboard and automatically shares what I select.

17. Don’t be a robot. Share a compelling mix.
Make sure to balance your content to stay worth following for your network.
1. Don’t overdo, only share the very best content. 2. Try to share a mix of text links,
pictures and video. 3. And make it fun, don’t be a robotized machine.

18. SOCIAL MEDIA INFLUENCE TOOLS
Follow opinion leaders in your domain. Get on their radar.
It’s important to learn from the best. I closely follow what opinion leaders in
my niche share and create. The tools above will help you to find them.
And they allow you to measure the evolutions in your personal influence as well.

19. http://www.dadovanpeteghem.com
Have a homebase to spread your own stories.
A good content curator is a respected source of information.
Leverage that context and go beyond just sharing what other people create.
Build your own stories on your homebase. I love Wordpress & Tumblr for that.

20. Curate conferences. Top notch content all over the place!
Conferences like The Next Web or LeWeb are great opportunities in my niche.
I can set up interviews, write blogs and tweet about it. It’s real time curation.
And I meet great people in real life, like Madlen Nicolaus (@madleeeen) from Kodak.

21. Love books, and share the love.
I really love reading books. I mean, real paper books (see picture).
Books are great conversation starters. Write summaries, share reviews and
recommend the best ones to your network.

22. Keep an eye on the impact. Set up metrics.
Measuring tools provide you with the right information to map the impact of your
actions. It’s necessary to keep track of the types of content that get picked up.
Adapt accordingly. I use Google Analytics, Woopra, Tweetdeck & Twittercounter.com.

23. What are you waiting for? =)
© InSites Consulting

24. © InSites Consulting

25. GOOD LUCK &
THANK YOU
Dado Van Peteghem | @dadovanpeteghem
“Whenever I found out anything remarkable,
I have thought it my duty to put down my discovery on paper, so that all
ingenious people might be informed thereof.”
Antonie van Leeuwenhoek (Dutch Biologist, 1632-1723)