3. MAHINDRA XUV500
Mahindra XUV500 is new powerful SUV with Diesel
engine, Automatic Transmission (optional) and
GPS Navigation @ attractive price.
Company calls it a Global SUV -design
First Mahindra which is built on a monocoque frame
and as per international standards.
Gets a 2.2-litre mHawk engine producing 140bhp and
comes bolted to a 6-speed manual transmission.
Features - airbags, ESP and ABS.
High on exterior looks,gives you a feeling of muscular
,dominant & stylish SUV.(global)
XUV 500 is modern with modern technology.
4. Mahindra XUV 500 Main
Features
Sporty dual tone interiors, Integrated music system with CD/MP3, iPod
& USB connectivity
4-Door speakers with 2 tweeters on dashboard
Digital trip & tachometer, Mobile charging points
GPS Navigation with touch-screen and audio support
Smart rain sensing wipers, Digital immobiliser
Intelligent light sensing headlamps
Alloy wheels, Racing-styled twin exhaust, Streamlined Roof-rails
Auto Climate Control
8-way adjustable seats including height and lumbar adjust (driver’s
side)
Cruise, audio, phone controls & voice command
Flip key with remote central locking
Glove box with laptop holder
Multiple seat configuration for flexibility (60:40 fold 2nd row, 50:50 3rd
Row)
Mahindra XUV500 Variants: W6, W8/W8-AWD
7 Color options: Amazon Green, Dolphin Grey, Moondust Silver,
5. Mahindra Xuv500 Safety
Features:
Dual airbags
Side impact beams
ABS with EBD (Electronic Brake-force
Distribution)
Crumple zones for crash protection
Electronic Stability Program (ESP) with
rollover mitigation
Front and rear fog lamps
6. Shades Available in Mahindra
XUV500
- Satin White
- Volcano Black
- Amazon Green
- Moondust Silver
- Tuscan Red
- Opulant Purple
- Dolphin Grey
9. DEMOGRAPHICS OF
RUSSIA
142,905,200 (2010 Russian
Population:
Census)
Growth rate: -0.06% (2010)
12.5 births/1,000 population
Birth rate:
(2010)
14.2 deaths/1,000 population
Death rate:
(2010)
Life expectancy: 68.98 years (2010)
–male: 63.03 years
–female: 74.87 years
1.54 children born/woman
Fertility rate:
(2009)
7.5 deaths/1,000 live births
Infant mortality rate:
(2010)
1.11 migrant(s)/1,000
Net migration rate:
population (2010)
11. WHY RUSSIA?
SURGING ECONOMY:-
The largest country in the world, covering more
than one eighth of the Earth's inhabited land area.
The eighth most populous nation with 143 million
people. Real GDP-4.9%
Fastest growing economy in the G8 group of
industrialized nations.
Improving financial services, rule of laws &
banking infrastructure.
Low level of public debt.
Lucrative market.
Exchange rate-$31.5
12. WHY RUSSIA IS
DIFFERENT?
WEALTHIER CONSUMERS:-
Very young consumer society.
Price conscious consumers but willing to pay
for the quality.
th
4 biggest spenders behind US, Japan &
China.
70% Russians’ income is disposable.
60% growth in the population able to purchase
foreign branded cars.
13. FOREIGN MARKET ENTRY
MODES
The decision of how to enter a foreign market
can have a significant impact on the results.
Expansion into foreign markets can be
achieved via the following four mechanisms:
Exporting
Licensing
Joint Venture
Direct Investment
14. Exporting
Exporting is the marketing and direct sale of domestically-
produced goods in another country.
Exporting is a traditional and well-established method of
reaching foreign markets.
It does not require that the goods be produced in the target
country, no investment in foreign production facilities is
required.
Exporting commonly requires coordination among four
players:
Exporter
Importer
Transport provider
Government
15. STP
SEGMENTATION :
-process of grouping people or organizations within a
market according to similar needs, characteristics, or
behaviors.
OLD
PEOPL
E
YOUNG
PEOPLE
16. TARGETING:
The actual selection of the segment you want to serve
the target market is the group of people or organizations
whose needs a product is specifically designed to
satisfy.
YOUNG PEOPLE: YOUNG
SECONDARY SECTOR PEOPLE:
TERTIARY SECTOR URBAN
CLASS
MIDDLE
CLASS
17. POSITIONING:
The use of marketing to enable people to form a
mental image of your product in their minds
(relative to other products).
Brand image-CHEETAH
High quality
High speed
Luxurious car
18. 4 P’S OF MARKETING
The four marketing decision variables are:
PRODUCT:
Mahindra SUV XUV-500
W6 2WD
W8 2WD
W8 AWD
PRICE:
W6 2WD=RS. 10,80,000
W8 2WD=RS. 11,95,000
W8 AWD=RS 12,88,000
21. BEHAVIOR:-
Good behavior of Russian agents towards
outsiders.
Not much interested in ads.
Don’t believe in celebrities.
Bad quality of advertisement.
Rich culture.
Conservative buying habits.
Looks for incentives like discounts, coupons
etc.
Like dark shades in car.
22. PROMOTION:
Gureilla marketing.
Display in malls.
Promotional activities & Free test drive.
Collaboration with the banks so that:
They provide information about their young
clients.
Provide easy loans.
Internet.
Tv ads in local language at low budget.
Discount on full payment.