As an Austin-born digital ad agency, Tocquigny has a love affair with tacos. So we shared this passion with our SXSW friends and treated them to an experience they’ll never forget: complimentary shuttles from downtown to local taco joints - with free local craft beer along the way. The mantra: “Escape for an hour. Eat like an insider.” To market the tour, Tocquigny created a responsive microsite, an email campaign, social media properties, printed collateral, event signage, and branded giveaways and apparel. In the end, SXSW attendees didn’t just leave Austin with new apps on their smart phone and a grab bag full of useless tchotchkes. They left with a memorable Austin experience unlike any other.

1. SXSW 2014 AUSTIN, TX

2. THE OPPORTUNITY CREDITS
THE SOLUTION
SXSW Interactive attracts over 35,000 people from around the world
to participate in one of the largest festivals for new technology, digital
trends and entrepreneurship. Unfamiliar with Austin and overwhelmed
by the downtown crowds, these trendsetters and tastemakers are
looking for a way to escape the long lines and explore the uniqueness
of Austin.
Prentice Howe
Executive Creative Director/Writer
Bryan Keplesky
Art Director/Illustrator/Designer
Christi Sears
Writer
Matthew Godfrey
Designer
Benjamin Bissonnette
Web Developer
Tocquigny
Ad Agency
As an Austin-born digital ad agency, Tocquigny has a love affair with
tacos. So we shared this passion with our SXSW friends and treated
them to an experience they’ll never forget: complimentary shuttles
from downtown to local taco joints - with free local craft beer along the
way. The mantra: “Escape for an hour. Eat like an insider.”
To market the tour, Tocquigny created a responsive microsite, an email
campaign, social media properties, printed collateral, event signage,
and branded giveaways and apparel. In the end, SXSW attendees
didn’t just leave Austin with new apps on their smart phone and a
grab bag full of useless tchotchkes. They left with a memorable Austin
experience unlike any other.

3. THE BUS

4. THE BUS (CONTINUED)

5. THE EXPERIENCE

6. ILLUSTRATIONS

7. CUSTOM TYPEFACE

8. ONLINE
View website here. Mobile
WATCH THE VIDEO here.

9. COLLATERAL
Flyer
Koozies Signage
T-Shirt

10. GRACIAS.