A specialist premium drinks agency based in central London, offering sales marketing, importation and & distribution for the world´s top premium drinks brands.
2. Premium Beverage - London
• Premium Beverage was set up by leading UK drinks industry figures to enable new brands to
enter the complex, but highly rewarding UK drinks market, via a proven route to market. We have
access to over 2000 premium outlets in London and 40,000 throughout the UK, via a superb
distribution network.
• The first rule of launching a new brand in the UK is to get into London first, if it works in London, it
will work in most markets. There is a cost to this and you must have a realistic budget for this.
• The second rule is to find an agency partner / representative who knows the market and just as
important, that the market knows the partner.
• The team at Premium Beverage in London, have over 20 years experience in the premium drinks
business in London, also throughout the UK, Europe and many global markets.
• Premium Beverage is the right partner, if you are serious about launching in the UK, we are also
your passport to Europe and the USA.
The key to success. Find the right UK partner and to utilise their expertise and contacts, be patient.
Things to avoid. Most brands that fail, do so because they try to do it themselves via the old importer
distributor route, without a trusted agency partner who knows the market, no marketing budget,
no strategic brand plan.
3. People & Brands History
• John Donald – Brand creator & former owner of Pink 47 Gin & Old St Andrews Whisky
• David Flockhart – Premium Drinks Marketer - Hoegaarden Beer, Leffe Abbey Beer, Guinness Special Export,
Gascon Club Armagnac, Svensk Vodka, Inter Alia.
• Mark Bristow – London Brand Manager - J&B Whisky, Smirnoff Vodka, Jack Daniels, Baileys, Southern
Comfort, Red Bull, Sol Lager, Dos Equis, Castle Beer, Mouton Cadet, Speyside Glenlivet.
4. PREMIUM BEVERAGE - LONDON – HQ & CLUB
We are based at Adam Street,
Covent Garden, London.
Within walking distance of 2000
bars, restaurants, clubs and
hotels
Our administrative offices are in Kent, just outside
London
Premium Beverage HQ
Operations & Library
Boardroom Dining Room
Private Bar & Training
5. London Resource & Structure
John Donald
First point of contact after David Flockhart
Financial control and
Commercial Structure
Brand Managers
First point of contact for outlets and sales
team
Manage distributors and transfer orders – five
main distributors and 30 sales people.
6. NEXT STEPS - CONTACT
For a full and detailed analysis of your brand’s potential for success in the UK
market, please email or call us.
David Flockhart
Premium Beverage Associates in London
Office +44 (0)701 421 7558
Mobile + 44 (0)7774 955007
david@premium-beverage.com
www.premium-beverage.com
Our bonded warehouse partners - London City Bond Video
http://www.youtube.com/watch?v=8YDfchYFEJY
7. NEXT STEPS - CONTACT
For a full and detailed analysis of your brand’s potential for success in the UK
market, please email or call us.
David Flockhart
Premium Beverage Associates in London
Office +44 (0)701 421 7558
Mobile + 44 (0)7774 955007
david@premium-beverage.com
www.premium-beverage.com
Our bonded warehouse partners - London City Bond Video
http://www.youtube.com/watch?v=8YDfchYFEJY
