2. About Premiere Estates Auction Company
Premiere Estates Auction Company (PEAC), the nationwide leader in auctions and
valuations of residential and commercial real estate, is known for our cutting-edge
approach of blending different types of auction methods with customized marketing,
advertising and promotional campaigns designed to maximize market value. We have
offices throughout the U.S. and have over 2900 Alliance Partners in 46 states as well as
London, England.
PEAC has sold some of the highest-priced
properties in the United States. Our specialty is
marketing and advertising properties using our
WORLDBIDSM Auction Platform, reaching our
proprietary database of qualified buyers world-
wide. Our award-winning marketing team has
over 40 years of multimedia experience.
Worldwide Accelerated Marketing Specialists
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4. Why PEAC Auctions Work in Today’s Market
Auctions are the proven way to achieve maximum value for your property in the
shortest possible time frame.
Auctions create a sense of urgency with buyers—a “one day, one chance”
opportunity–and provide affirmation that the seller is committed to the sale
Buyer interest and excitement increases because of the PERCEIVED deal, value,
and/or opportunity that only the auction can generate
Infusion of marketing dollars—PEAC creates a strategic, aggressive marketing and
advertising campaign with National and Global reach
PEAC auctions often generate offers PRIOR to Auction Day.
As a traditional listing, this spectacular Malibu property sat dormant on the market for
over a year. Premiere’s concentrated marketing and advertising campaign and open
houses drove dozens of buyers to the property and motivated buyers to submit offers
prior to auction day. Ultimately, the home was sold before its scheduled auction date.
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5. How PEAC’s Auction Platform Benefits You
• You pay no commission; the winning bidder pays it through a Buyer’s Premium.
• Your property sells “AS-IS” with no contingencies.
• Property exposure is maximized via our Worldwide Accelerated Marketing, which
draws the attention of multiple, targeted buyers who can bid from anywhere in the world
using our WORLDBID Auction Platform.
• Upside potential is unlimited with regard to sale price.
• Buyers are motivated to make a decision in a slower “buyers’ market”.
• Choice of auction platforms – We help you choose the most effective auction platform
for your property, whether it’s live (on site/ballroom), by telephone, remote (online/web
cast), sealed bid, or a combination. We allow prospective buyers to bid from anywhere in
the world!
When Buyers Compete, You Win!
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6. How PEAC’s Agent Participation Program Benefits You
• Receiving local market expertise; PEAC’s auction specialists are national & global
market experts, but partnering with agents helps us better understand highly targeted local
markets, which yields a more focused marketing strategy and beneficial local MLS
advertising.
• Partnership with Top-Producing agents provides us with credibility in the marketplace
and allows us to benefit from utilizing the partnering agents proprietary database of
qualified, motivated buyers.
• Agents are motivated to sell the property because they are the agent of record, have a
reputation in the local market, and have the ability to represent both you and the buyer,
while knowing that there is a set sale date.
• Ability to show property throughout the course of the entire marketing campaign;
our fast-paced campaigns generate multiple interested buyers who will want to see the
property on demand.
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7. The WORLDBIDSM Auction Process From Beginning to End
3.PEAC discusses auction process and marketing plan.
4.PEAC and seller define expectations.
5.Seller reviews proposal and budget.
6.Seller, broker and PEAC execute contract.
7.Photographs, information, etc. compiled.
8.PEAC marketing campaign (45-60 day duration).
9.Open houses, showings and inspections.
10.Offers may be presented during the marketing period.
11.AUCTION DAY - SALE OF PROPERTY!
12.Buyer provides non-refundable deposit.
13.Sale closes in 45 days or less.
14.Check deposited in the bank and champagne celebration begins!
When Buyers Compete, You Win!
8. PEAC Absolute Auctions – The Numbers Speak for Themselves
PEAC’s Absolute Auctions generate on average 175% more buyers and sale prices have
surpassed those in Reserve auctions by as much as 41%.
“What is an Absolute Auction?” When a property is sold to the highest bidder on Auction
Day regardless of price. It is an auction where all buyers with slight-to-very high interest in
the property participate. In an Absolute Auction, all buyers are motivated to participate
allowing true market value to be realized.
As Auction pricing experts, we’ve learned of many reasons
an Auctioneer may recommend an Absolute Auction vs.
a Reserve Auction (where the seller can reject the final bid)
Worldwide AcceleratedCompete, Specialists
When Buyers Marketing You Win!
9. PEAC Absolute Auctions – The Numbers Speak for Themselves
• An auction that is Absolute will attract a substantially larger pool of buyers which equates to
higher prices, because competition levels increase simply by the sight of more “potential
competitors.”
• At an Absolute Auction, a person is guaranteed that they are going to go home with the prize if
they are the final bidder! This is a fact we have proven through the history of real estate auctions
dating back to the 19th Century.
Example 1: Oceanfront Home – Number of Bidders 68,
Estimated Market price $2.9 million, sale price $3.92
million, which is 41.3% above market sale price.
Example 2: Estate Home – Number of Bidders 110,
Estimated Market price $530,000, sale price $708,000,
which is 26% above market sale price.
When Buyers Compete, You Win!
10. PEAC’s Accelerated Marketing Plan – The Process
In order to achieve the highest sale price possible, we market to targeted
potential buyers and generate maximum excitement, interest and
motivation. We implement and manage the marketing and advertising
campaign from inception to completion. Our campaigns are based on a
grassroots formula to leave no stone unturned. Each program is tailored to
meet the specific needs and/or challenges of each property, as well as the
demographics and geographic area of potential buyers. The duration of our
campaigns is typically 6-8 weeks. Depending on your level of investment,
many of the media components will be used daily and/or weekly.
We provide you with a line-item budget prior to the contract execution, as well as copies of
invoices from outside vendors. We do not add a premium to any of the marketing or advertising
costs; we pass any discounts and/or savings along to our clients.
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11. Premiere Estates Auction Company – Marketing Innovators
PEAC President Ed Kaminsky on Nightline
When Buyers Compete, You Win!
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12. Weekly print ad in Austin
American Statesman targeting
affluent local buyers
Email blast sent out
weekly to 20,000 agents
Full-color glossy 4-page brochure
distributed to proprietary
database of agents, professional
sports teams, and celebrities
Direct mail sent out to
custom list of high-
income homeowners
in affluent zipcodes
Call Tracking extensions allow us to assess advertising performance
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13. Auction Day: When buyers compete … EVERYONE WINS!
Your agent receives
Full Commission
paid by the buyer Your home gets
SOLD for
The winning bidder market value
gets a fabulous …immediately!
new home
When Buyers Compete, You Win!
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14. Premiere Estates Auction Company – Live in Action!
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15. Questions?
Contact Michael Schwartz
Office 310.698.3625 x212
Mobile 310.291.8467
Email Michael@PremiereEstates.com
ACCELERATED MARKETING SPECIALISTS CREATING INNOVATIVE SOLUTIONS NATIONWIDE
When Buyers Compete, You Win!
