Boost Your Marketing Strategy With Social Media
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The document provides tips for small businesses and nonprofits on boosting their marketing strategy with social media. It states that over half of small businesses and nonprofits need help with social media marketing. It then addresses common concerns about social media and outlines the top 6 social networks to use. The document recommends starting with Facebook, providing tips on creating a page and posting schedule. It also suggests using free and low-cost tools to plan and schedule posts and monitor conversations.
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Boost Your Marketing Strategy With Social Media
- 1. Boost Your Marketing Strategy With Social Media
- 2. Angela Estrada Prediq Media Constant Contact ALE angela@prediqmedia.com facebook.com/prediqmedia @prediq_media
- 3. What is your goal today?
- 5. You are not alone of small businesses 54% of nonprofits 57% Source: Constant Contact Nonprofit Pulse Survey Source: Constant Contact Small Business Survey need help with social media marketing. need help with social media marketing.
- 6. Concerns? I’ll never have millions of fans. Social media looks really interesting, BUT… I don’t know what to say on social media. Using new marketing tools sound great, BUT… I’ll never have a dedicated staff to do it right. Reading what’s being said sounds useful, BUT… I just don’t have the time to stay current. I hear about new tools and networks every day, BUT…
- 7. Social Media Then vs. now source: Constant Contact Small Businesses Then & Now study 10% 2008 % of small businesses using social media marketing
- 8. Social Media Then vs. now source: Constant Contact Small Businesses Then & Now study 87% 2013 % of small businesses using social media marketing
- 9. Why use social media? | Top 5 social networks | What do I say? | Get started today
- 10. Why use social media? Your competitors are social Nonprofit 93% Source: Nonprofit Social Networking Benchmark Report 86% B2C Source: Uberflip 87% B2B Source: Clearpoint Agency
- 12. Why use social media? It influences decisions 55% Source: Fedelta share purchases on social networks 68% Source: MDG Advertising learn more about a charity if they see a friend posting about it 74% rely on social networks to guide purchase decisions Source: Fedelta
- 13. Why use social media? Engagement is the new word of mouth
- 14. Why use social media? | Top 5 social networks | What do I say?| Get started today
- 16. Top 6 social networks Which social media? The top networks Facebook Pinterest TwitterLinkedIn Google+Instagram
- 17. Top 6 social networks Facebook All Primary Audience Useful, interesting, informative content Looking For Sharing text, photos, videos and reaching a large audience Best For B2B, B2C, nonprofit Used By
- 18. Small Businesses Are Devoting More Time to Facebook
- 19. Top 6 social networks Linkedin Business Primary Audience Industry news, tips, solutions Looking For Sharing thought leadership Best For Mostly B2B Used By
- 20. Top 6 social networks Twitter Young adults Primary Audience News, brand updates, trends Looking For Sharing news, and original and curated content Best For B2C, nonprofit Used By
- 22. Top 6 social networks Pinterest Women, foodies, crafters Primary Audience Photos, videos, products, tips Looking For Sharing visual content for products, how-to, e-books Best For B2C Used By
- 23. Top 6 social networks Instagram Young Adults Primary Audience Photos of People & Products Looking For Sharing visual content for products, adding links to website, blog Best For B2C Used By
- 24. Top 6 social networks Google+ Men, students, software developers Primary Audience Links, photos, video, news, blog posts Looking For Increasing your search ability and expertise Best For B2B, B2C, nonprofit Used By
- 25. Why use social media? | Top 5 social networks | What do I say? | Get started today
- 26. What do I say? What do I say? Get likes, shares, comments Entertain, invite conversation, ask questions, images & video 50% Be useful & informative Industry info, hints + tips, curate content 30% About your business Calls to action, not “buy now” 20%
- 30. Why use social media? | Top 5 social networks | What do I say? | Get started today
- 32. Get started today Tip 1: Page vs. profile Facebook.com/pages/ create Fill out info Add logo and cover photo Create your page
- 34. Get started today Tip 2: Email marketing In your store/office Website Events Business cards Tell people you’re there!
- 35. Get started today Tip 3: 50% 30% 20% rule Use the 3 questions Ask your audience Start posting
- 36. One week of Facebook posts Friday Time: noon Fun fact! Monday Time: morning Monday motivation quote Tuesday Time: noon Did you know? OR Check out these tips Wednesday Time: morning Fill in the blank Thursday Time: afternoon Having a sale this weekend!
- 37. Save Time with Simple Tools Free and Low-Cost Tools can help Plan and schedule posts Monitor what others are saying
- 38. Summary Decide which Social Sites are right for you Just beginning? Start with Facebook Schedule out your posts, plan weekly 3-5 times a week Make it easy for people to find & friend you
- 42. Q&A Angela Estrada Prediq Media Constant Contact ALE
- 43. Angela Estrada Prediq Media Constant Contact ALE angela@prediqmedia.com facebook.com/prediqmedia @prediq_media
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