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Dirt Is Good1

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‱
Carmen Neghina
Carmen Neghina

Presentation for a fictitious product for Henkel (a washing cube that doses the right amount of detergent; can be thrown in with the clothes) by: Julia Donsbach, Carmen Neghina (design), Alina Oprea, Hella Rieger & Sonia Rodriguez-Sanchez. Alejandra Ruiz-Rodriguez

BusinessWirtschaft & Finanzen
1 von 20
Persil Multi Color Cube Julia Donsbach Carmen Neghina Alina Oprea Hella Rieger Sonia Rodriguez-Sanchez Alejandra Ruiz-Rodriguez
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
Market Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
Benefit ,[object Object],[object Object],[object Object],[object Object]
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
Reason Why ,[object Object],[object Object],[object Object]
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
Unique Selling Proposition ,[object Object]
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
Advertising IDEA Think Now: I need different laundry detergents for different types of clothes Do Now: Buy many types of laundry detergents Think in Future: I only need one product for all my clothes Do in Future: Buy only the Persil Multi Color Cube Advertising IDEA: One less thing to worry about !
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
Positioning Statement ,[object Object]
Positioning Statement ,[object Object]
Agenda Market Overview Reason Why USP for Target Group SWOT Analysis Advertising Idea Positioning Statement Positioning Chart Benefit
Positioning Chart Astra Persil Ariel Purex Omo Cheer Downy Arm&Hammer Tide Unamat Mr. Proper Schlecker AS Color Spee Persil M.C.C. Perwoll Sunil Rational Cheap Emotional Expensive
[object Object]

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