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THE BEACH
PROJECT




    AT GOVERNORS ISLAND SPONSORSHIP OPPORTUNITIES
PROPOSAL DATE                BY
                1/21/2010         MAD DOG PRESENTS
The “Best place in NYC to see outdoor Rock & Roll”
                                        New York Post

     NYC’s PREMIER summer venue!
     Worldwide Island Recognition!
     Huge Exposure!
AS tones Throw fr om Manhattan
 Just A Five Minute Ferry Ride!
The Beach = a Unique Venue!
275,000 visitors to Governors Island in 2009
400,000 visitors expected in 2010
May through October
Nationally & Internationally recognized
headliners
Shows as often a 4 times weekly
As many as 3,500 people per show in venue
As many as 10,000 people on Island per day
Unique beach venue... 5 minutes from Manhattan
Spectacular views with the City as backdrop
A wide variety of concessions available
Huge branding opportunities on Island and
in media with Beach partners
The Music
*Proposed acts could include the likes of...

                Arcade Fire
                   MGMT
              Yeah Yeah Yeahs
                   Wilco
                Flaming Lips
             Vampire Weekend
              TV on the Radio
                Sonic Youth
             Rodrigo y Gabriela
                Yo La Tengo
               the Ting Tings
                Fleet Foxes
Sponsorship Opportunities
                Sponsor Packages
                 will be tailored to
                     meet each
                 sponsors needs
                and requirements
Sponsorship
Title or Presenting “BEACH MUSIC SERIES” sponsorship
available
Possible exclusivity to Sponsorʼs Industry
Prominent acknowledgement in all media and press
releases, promotions, advertisements (print, radio, internet,
TV, Website)
Branding of entire summer series and signage
Event Sampling and Product Placement
VIP tickets with access to a Catered VIP hospitality room
On stage mentions
Advertisement opportunities in associated night club
programs
Signage at the Blue Note Jazz Club, B.B. King Blues Club
& the Highline Ballroom
Signage and logos on NY Water Taxiʼs & in their marketing
On-going web presence on all associates web sites
H  uge Exposure
•   Weekly advertising            •Venue Signage
     •Village Voice               •Club Marketing
     •Time Out
                                     • Blue Note
•Website Exposure                    • Highline Ballroom
     • The Beach                     • BB King
     • NY Water Taxi                   • handouts
     • Liberty Event                   • posters
     • Blue Note (link)           •Ferry Marketing
     • Highline Ballroom (link)    •over 1 mil. riders per year!
     • BB King (link)                •handouts
                                     •posters
The Pro ducers Know
   Out door Music
Radiohead •of Jack Johnson
 Underworld Kings Leon Rodrigo y Gabriela
                       •                                •
  Cat Power • The Roots • The New Pornographers
  Youssou N’Dour • Animal Collective • Andrew Bird
Michael Franti & Spearhead • Metric • CSS • Girl Talk
  The Go! Team • Amadou & Mariam • The Black Angels • Sia • The Felice Brothers
K’Naan • Jason Isbell • Grace Potter and the Nocturnals • Alberta Cross • The Virgins
       Black Kids • Mates of State • Duffy • Forro in the Dark • Juana Molina
             Nicole Atkins • Little Brother • Rogue Wave • Neil Halstead

 AUGUST 8 • 9 • 10 • LIBERTY STATE PARK • JERSEY CITY • NJ
                  TICKE TS ON SALE FRIDAY AT NOON!
                 TICKETS AVAILABLE THROUGH APWFESTIVAL .COM AND TICKETMASTER.COM




                                                    How to Get There
Ex perience
    No other production company has BOTH the producer’s
    Outdoor AND Governors Island production experience:
Festivals & Major Outdoor Events:
     All Points West Music & Arts Festival 2008 & 2009
     The Beach @ Governors Island 2009
     Governors Island Music Series 2008
     Fourth of July FreedomFEST in conjunction with Macy’s
     Liberty Jazz Festival
     Liberty International Boat Show
     PSE&G Global Green Expo

Ability to handle the most challenging logistics
Ability to create compelling venues from empty space
Experience in dealing with local, State & Federal agencies
Ability to coordinate ferries into the concert experience
     All Points West
     Governors Island Music Series

Relationship with GIPEC
Governors Island Experience
ONLY the Producer’s have presented ticketed concerts on Governors Island.
The Producer’s put Governors Island on the NYC Concert map!
The Producer’s understand the logistical challenges of the Island




                            Summer 2008:The Producer’s co-produced the HIGHLINE Ballroom
                            Presents the Governors Island Concert Series featuring headline music
                            acts moe., Tea Leaf Green, Dark Star Orchestra, and The Saw Doctors.

                                                       Summer 2009: The BEACH at Governors
                                                       Island is called “The best place to view
                                                       outdoor Rock & Roll in New York City” by the
                                                       New York Post!

                                                       The Producer’s are the only producer with a
                                                       TRIED & TRUE formula to make ticketed
                                                       events operate in a smooth fashion on
                                                       Governors Island.
Strate gic Partners
 Unparalleled World-wide
Music Industry Recognition
and access to an incredible,
  diverse pool of talent
Strategic Partners
       New York Water Taxi provides the
       means to effortlessly move large
       quantities of people to and from the
       Island from locations in Manhattan,
       Brooklyn & New Jersey

       New York Water Taxi carried over
       one million commuters daily and
       therefore presents exciting co-
       marketing and branding opportunities
The Stage...
Respect for its Environment
The Producer’s have always been very conscious of the environment as
it is a huge part of their spectacular venues. Apart from always taking
great care to leave its venues exactly as found, The Producers strive to
improve their environments and educate the public while doing so. This
has become a core ingredient to The Producer’s business and success.
As part of the Beach Music Series, The Producer’s may include:

         varied eco-village displays
         bottle recycling program: ten empty returns gets you one free bottle
         eco tie-in to the promotion of an event serviced by 100% mass transit
         book as many acts as possible that promote the environment
A Foundation has been Built
                                      The Producerʼs have a history on Governors
                                      Island; they have built a foundation of extremely
                                      strong relationships with both GIPEC & the non-
                                      profit Governors Island Alliance.




The Producerʼs share a mission with Governors Island Alliance, to celebrate the Islandʼs rich
history, help to create memorable parks and public spaces, and ensure appropriate reuse of
the Island and its historic structures. Both groupʼs events have introduced the Island to
thousands of New Yorkers and their guests. Art, music, environmental and historic programs
combine entertainment with the exploration of the Islandʼs outstanding cultural and natural
features.

The Producerʼs have proven this is a successful formula in the past at other special outdoor
venues. It has worked tirelessly with Friends of Liberty State Park to preserve and improve
the park environment and to educate the public through eco-village presentations at its
events such as All Points West, LibertyJAM and the PSE&G Global Green Expo.
contact information:
     Robert Howell
Email: Robert@libertyevent.com


    201-638-1587

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The Beach Stage at Governors Island, NYC, Sponsorship Deck

  • 1. THE BEACH PROJECT AT GOVERNORS ISLAND SPONSORSHIP OPPORTUNITIES PROPOSAL DATE BY 1/21/2010 MAD DOG PRESENTS
  • 2.
  • 3. The “Best place in NYC to see outdoor Rock & Roll” New York Post NYC’s PREMIER summer venue! Worldwide Island Recognition! Huge Exposure!
  • 4. AS tones Throw fr om Manhattan Just A Five Minute Ferry Ride!
  • 5. The Beach = a Unique Venue! 275,000 visitors to Governors Island in 2009 400,000 visitors expected in 2010 May through October Nationally & Internationally recognized headliners Shows as often a 4 times weekly As many as 3,500 people per show in venue As many as 10,000 people on Island per day Unique beach venue... 5 minutes from Manhattan Spectacular views with the City as backdrop A wide variety of concessions available Huge branding opportunities on Island and in media with Beach partners
  • 6. The Music *Proposed acts could include the likes of... Arcade Fire MGMT Yeah Yeah Yeahs Wilco Flaming Lips Vampire Weekend TV on the Radio Sonic Youth Rodrigo y Gabriela Yo La Tengo the Ting Tings Fleet Foxes
  • 7. Sponsorship Opportunities Sponsor Packages will be tailored to meet each sponsors needs and requirements
  • 8. Sponsorship Title or Presenting “BEACH MUSIC SERIES” sponsorship available Possible exclusivity to Sponsorʼs Industry Prominent acknowledgement in all media and press releases, promotions, advertisements (print, radio, internet, TV, Website) Branding of entire summer series and signage Event Sampling and Product Placement VIP tickets with access to a Catered VIP hospitality room On stage mentions Advertisement opportunities in associated night club programs Signage at the Blue Note Jazz Club, B.B. King Blues Club & the Highline Ballroom Signage and logos on NY Water Taxiʼs & in their marketing On-going web presence on all associates web sites
  • 9. H uge Exposure • Weekly advertising •Venue Signage •Village Voice •Club Marketing •Time Out • Blue Note •Website Exposure • Highline Ballroom • The Beach • BB King • NY Water Taxi • handouts • Liberty Event • posters • Blue Note (link) •Ferry Marketing • Highline Ballroom (link) •over 1 mil. riders per year! • BB King (link) •handouts •posters
  • 10. The Pro ducers Know Out door Music
  • 11. Radiohead •of Jack Johnson Underworld Kings Leon Rodrigo y Gabriela • • Cat Power • The Roots • The New Pornographers Youssou N’Dour • Animal Collective • Andrew Bird Michael Franti & Spearhead • Metric • CSS • Girl Talk The Go! Team • Amadou & Mariam • The Black Angels • Sia • The Felice Brothers K’Naan • Jason Isbell • Grace Potter and the Nocturnals • Alberta Cross • The Virgins Black Kids • Mates of State • Duffy • Forro in the Dark • Juana Molina Nicole Atkins • Little Brother • Rogue Wave • Neil Halstead AUGUST 8 • 9 • 10 • LIBERTY STATE PARK • JERSEY CITY • NJ TICKE TS ON SALE FRIDAY AT NOON! TICKETS AVAILABLE THROUGH APWFESTIVAL .COM AND TICKETMASTER.COM How to Get There
  • 12. Ex perience No other production company has BOTH the producer’s Outdoor AND Governors Island production experience: Festivals & Major Outdoor Events: All Points West Music & Arts Festival 2008 & 2009 The Beach @ Governors Island 2009 Governors Island Music Series 2008 Fourth of July FreedomFEST in conjunction with Macy’s Liberty Jazz Festival Liberty International Boat Show PSE&G Global Green Expo Ability to handle the most challenging logistics Ability to create compelling venues from empty space Experience in dealing with local, State & Federal agencies Ability to coordinate ferries into the concert experience All Points West Governors Island Music Series Relationship with GIPEC
  • 13. Governors Island Experience ONLY the Producer’s have presented ticketed concerts on Governors Island. The Producer’s put Governors Island on the NYC Concert map! The Producer’s understand the logistical challenges of the Island Summer 2008:The Producer’s co-produced the HIGHLINE Ballroom Presents the Governors Island Concert Series featuring headline music acts moe., Tea Leaf Green, Dark Star Orchestra, and The Saw Doctors. Summer 2009: The BEACH at Governors Island is called “The best place to view outdoor Rock & Roll in New York City” by the New York Post! The Producer’s are the only producer with a TRIED & TRUE formula to make ticketed events operate in a smooth fashion on Governors Island.
  • 14. Strate gic Partners Unparalleled World-wide Music Industry Recognition and access to an incredible, diverse pool of talent
  • 15. Strategic Partners New York Water Taxi provides the means to effortlessly move large quantities of people to and from the Island from locations in Manhattan, Brooklyn & New Jersey New York Water Taxi carried over one million commuters daily and therefore presents exciting co- marketing and branding opportunities
  • 17. Respect for its Environment The Producer’s have always been very conscious of the environment as it is a huge part of their spectacular venues. Apart from always taking great care to leave its venues exactly as found, The Producers strive to improve their environments and educate the public while doing so. This has become a core ingredient to The Producer’s business and success. As part of the Beach Music Series, The Producer’s may include: varied eco-village displays bottle recycling program: ten empty returns gets you one free bottle eco tie-in to the promotion of an event serviced by 100% mass transit book as many acts as possible that promote the environment
  • 18. A Foundation has been Built The Producerʼs have a history on Governors Island; they have built a foundation of extremely strong relationships with both GIPEC & the non- profit Governors Island Alliance. The Producerʼs share a mission with Governors Island Alliance, to celebrate the Islandʼs rich history, help to create memorable parks and public spaces, and ensure appropriate reuse of the Island and its historic structures. Both groupʼs events have introduced the Island to thousands of New Yorkers and their guests. Art, music, environmental and historic programs combine entertainment with the exploration of the Islandʼs outstanding cultural and natural features. The Producerʼs have proven this is a successful formula in the past at other special outdoor venues. It has worked tirelessly with Friends of Liberty State Park to preserve and improve the park environment and to educate the public through eco-village presentations at its events such as All Points West, LibertyJAM and the PSE&G Global Green Expo.
  • 19. contact information: Robert Howell Email: Robert@libertyevent.com 201-638-1587