Created as an introduction to using social media to build your personal brand. For HYPE and the Cincinnati USA Regional Chamber, 12/08. More details here: http://budurl.com/HYPE08
6. Resume vs. Google Out of context Context Increasing in relevance Quickly outdated First moment of truth/ make or break First impression/ interview reinforces 24/7 10 seconds of attention ALL of your online activity Carefully selected professional highlights
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14. mybarackobama.com 75% of Obama’s online community lives “off site”* *via www.slideshare.net/saydowin/obama-social
I’m honing in on personal brands and social media as I’ve helped build my own brand using social media. And who better to use as an example of a personal brand than Cincinnati’s own Bootsy Collins? He’s original, he’s interesting, it’s Friday and he’s even a client of Jackie’s.