1. ABOUT BB8
BB-8 is more than a toy - it’s your companion.
Over the years, the experience of Star Wars™ has always lived on screen and in our
imaginations. The characters, worlds, and adventures have become an unforgettable
part of our lives, and toys have kept that magic in our hearts long after we’ve left the
theater. Thanks to advancements in technology, it is now possible to bring a new part
of Star Wars: The Force Awakens™ into your home in an incredibly authentic way. For
the first time, a real Droid™ is finally making its way into your world.
DRIVE
Slide your finger on the driving pad to guide your Droid. BB-8 will go wherever you
point and hold, and he’ll even react to collisions. If you want to see more of his
personality, enter the droid commander, choose an icon, and BB-8 will show off a
range of expressions.
PATROL
Tap into Patrol to send BB-8 off on his own. His autonomous behavior allows him to
move around, get familiar with your space, and investigate the surroundings. Tap the
play button to get BB-8 on the move.
HOLOGRAPHIC MESSAGING
No Droid is complete without holographic messaging. Now you can make your own
thanks to BB-8. Record a video and BB-8 will transform it into a virtual hologram.
1. Whom will you sell the BB-8 and Why?
1. Children: - As a Toy, As a Entertainment
2. Corporate Office: - Presentation, Video Recording, Holographic
Messaging

2. 3. Government Offices: - Holographic Technology and ETC.
4. Schools and Colleges: - For Presentation, for kids in play schools
We are in a world where security is a major issue to the developing technology, so
for example if a manager wantto send an info to his team leader there is a chance
that someone also can see thatinfo. Because of this holographic messaging
somehow arethe other v can transfer info with safety. Italso helps as a projector
and recording videos is it’s another special feature.
2. MARKETING APPROACH:
Today in this world marketing is a basic word to sell your product even
this product need marketing. So I suggest some marketing approaches like
promotion in
1 .Social Media.
2. Mobile Marketing.
3. Advertising With Star Actors.
4. Conducting promotion programs for kids and different age group for
people in shopping malls.
5. Nowadays selling the product in ecommerce is also a kind of marketing
or promotion.
6. Auto-expo shows.
 3. What will be the reach of the approach?
1. in Social Media:
Create a page on Facebook.
Make account and hashtags on twitter.
Promoting through Whatsapp and on Instagram
2.In Mobile Marketing: Create a game for mobiles.

3. In every app we can promotethrough mobile advertising.
3. Advertising StarWith Actors:
Promotion with Salman Khan.
Conducting promotion programsforkidsand differentagegroupfor peoplein
shoppingmallsand in public places.
Nowadays selling the product in ecommerce is also a kind of marketing or
promotion for example flipkarts, Snapdeal, Amazon etc.
4. Auto-expo shows.
As it is related to technology and automation so it has to be promoted and
displayed in auto expo shows in various countries.
4. What will be estimated cost of the approach?
Free of cost in social media apartfrom thatsponsor advertising is also available.
For games it will be costing around 10lakhs, and for advertisement 0.1$ per every
hit.
For Actorsit will be costing around 5 crores.
Promoting shopping mallsand in public places it will be costing around 25kper
day.
Promoting Productin ecommercethey will be charging 30%of the Priceof The
Product.
(PratikRay Khatri)
-PGDMRMM -RollNo.30 -BusinessAnalytics
Professor- Harman Bhogal