1. Apple
Changing Times. Changing Music.

2. Apple Inc. is an American
multinational corporation that
designs and manufactures consumer
electronics and computer software
products. Established in Cupertino,
California on April 1, 1976 and
incorporated January 3, 1977, by
Steve Jobs, Steve Wozniak, and
Ronald Wayne the company was
called Apple Computer, Inc. The
company's best-known hardware
products include Macintosh
computers, the iPod, and the
iPhone. Apple software includes the
Mac OS X operating system, the
iTunes media browser, the iLife
suite of multimedia and creativity
software. The company operates
more than 250 retail stores in nine
countries, and an online store where

3. Digital cameras, camcorders and
organizers had well-established
mainstream markets, but the company
found existing digital music players
"big and clunky or small and useless"
with user interfaces that were
"unbelievably awful, so Apple decided
to develop its own.
The companies digital music players
were named as ‘iPod’.
The product was developed in under
an year and was launched on October
23, in 2001. Jobs announced it as an
Mac-compatible product with a 5 GB
hard drive. It was capable of letting
one carry 1,000 songs in their pocket.
These were much smaller in size ,
available in different colors and soon
became ‘fashion statements’. It also

4. Meet the best iPods ever!
iPod Shuffle
iPod Nano
iPod Classic
iPod Touch

5. Till now there have been 6 generations of the
iPod Classic. The first generation iPod Classic
was introduced on October 23, 2001 with the
slogan “1,000 songs in your pocket”.
The “classic” suffix was formally introduced with
the 6th
generation iPod on September 5, 2007.
This iPod is available in silver or black color
replacing the “signature iPod white”.

6. The first generation iPod
Nano was introduced on
September 7, 2005. It was
launched as a replacement
of iPod Mini(inset) which
was discontinued on the
same day.
It uses flash memory for
storage purpose. It is
available in seven colors.
iPod Mini

7. Launched in 2005 this
iPod model was the
smallest of the Apple
iPod family.
And it was the first to
use flash memory.
This iPod is currently
available in 2 designs. The
4th
generation iPod comes
in a square design. The
small size makes it handy
to carry and is available in
seven colors.

8. iPod Touch is colloquially known
as iTouch. It is a handheld gaming
console and email capable digital
assistant along with being a digital
music player. It resembles the
Apple’s Smartphone although it is
not one.

9. Apple by no doubt dominates the digital music player market. The
music market share for the Apple iPod has been revealed at 78% in
Apple’s Lets Talk iPhone event in 2011. That’s 300 million iPods sold
since its launch 10 years ago.
Apple's own data shows that 50
percent of new iPod sales are to
new customers (didn't previously
own one).
The fastest growing model is the iPod
Touch, which has sold over 20 million
units since it was unveiled two years ago
by the company.

10. Over the last 10 years since its
launch, iPod has literally taken
over the market. Basically there are
none of its competitors left. It has
beaten them up badly, leaving them
ridiculed and frustrated.
Its once upon a time competitors
were:
•Sony
•Samsung
•Creative Labs
•iRiver
•Phillips
•Microsoft Zune
•Archos
•e.Digital
•Cowon
•RCA

11. Apple iPod is mainly aimed at the young adults particularly those between the ag
of 12-30. The sleek and simple design of the multiplayer, available in bright
amazing colors is an eye catching factor for the young generation. It appeals to
both males and females.
People passionate about music or nurturing an interest in it ,music enthusiasts
and
people who love to have fun with technology are
mostly the ones attracted towards it.
It is targeted at the niche market creating product desirability
especially in the middle class and the high class.
Apple’s real problem is not pricing, their iPods are
Neither too cheap nor too expensive. There are various
iPods that are available at different prices and are bought
by, from teens to millionaires, according to their reach.

12. One of the main factors in iPod’s
popularity is its design. Its design
has nothing that can be criticized
about. And no one can deny that
its design is simply iconic. Design
museums around the world display
iPods proudly. Its aesthetically
appealing design and concept has
won Apple's senior vice president
of industrial design, Jonathan Ive,
multiple awards and honors.
The simplicity of its design speaks
for itself. There are no
unnecessary wheels or buttons, the
element provided is enough for the
user to navigate between the
songs.
Even its headphones are
strategically designed. The
white sleek designed
headphones work awesomely

13. Since their launch in 2001, Apple’s iPods have won many awards
ranging from engineering excellence to the most innovative product
. The iPods have also been receiving favorable reviews; scoring
highly on looks, its clean, sleek and slim design and ease of use.
Several industries have been altering their product designs so that
they can be compatible with Apple’s products.
The iPods have also stepped in and earned a name as business
devices. Organizations have turned to iPods and have started to use
them as a delivery mechanism for business communication and
training. In the Royal and Western Infirmaries in Glasgow,
Scotland, iPods are used to train the new staff.
It has had now about 70% of the market share for quite a few years
now.
The reason can be that it could store more of our music as
compared to the other players available in the market and by its
use of FireWire it meant that more file transfer speed could be
used.