Delmor Foods is an Indian company that produces gourmet culinary products from around the world under its Delmor's and Mordel's Artisan Bakes brands. It hired Velociter Solutions to develop an online platform to showcase its unique product portfolio and entice consumers to try its products. Velociter created a website with a green theme matching Delmor's natural ingredients focus, fluid navigation between food categories, and high resolution product photos. It also included an executive call feature to explain unique products to consumers before ordering. The new website provided Delmor with an elegant online portal to increase awareness, reach, and revenue at low cost.
2. About the client
Delmor’s food makes and serves gourmet culinary delights from
across the world to discerning Indian consumers
They have two brands ‘Delmor’s ‘ serving gourmet culinary and
‘Mordel’s artisan bakes’ catering premium bakes
2Proprietary and Confidential4/17/2014
3. Client Requirement
A online platform to showcase the unique product portfolio
The website must reflect the natural ingredient focus
The customer wanted to retain proximity to consumer
The website must entice the consumer’s to try the products
The website must have fluidic flow across food categories
3Proprietary and Confidential4/17/2014
4. Velociter’s Solutions for customer delight
A website developed
with same passion
and delicacy as the
Delmor’s food
A green theme to
match the natural
ingredient nature
Call a executive
feature to explain
the consumer about
unique products
before order
A fluidic flow design
and high resolution
pictures to invite
consumers to try
their product
4Proprietary and Confidential4/17/2014
5. Benefit to the Customer
A perfect place
to showcase
the wide
variety of it’s
delicacy
A marked
improvement
in the reach
and awareness
An elegant and
easy control
panel operated
by client itself
A online portal
added a new
revenue
stream at very
less cost
5Proprietary and Confidential4/17/2014
0
10
20
30
40
50
60
70
80
90
Client awareness Revenue by
online sales
Cost reduction 70
Client benefit snapshot
Before After
8. System Architecture
8Proprietary and Confidential4/17/2014
User
http://delmorfoodscompany.com
ecommerce portal
Web Server
System Database
Server
User
User
Database
COD Processing
Admin