1. 1
A
Report on Joint Stock Company
On
Fiat India Automobiles Private Limited.
Submitted to
MBA Department
By
AKSHAY JALINDAR TAWARE
DHIRAJ BALKRISHNA PAWAR
PRASHANT TRIMBAK TAMHANE
Under the guidance of
PROF. MISS. POONAM DHAWALE
B.COM,MBA(FINANCE)
S.V.P.M’s
INSTITUTE OF MANAGEMENT,
MALEGAON(BK), Tal.BARAMATI, D.PUNE.
(YEAR 2016-17)

2. 2
ACKNOWLEDGEMENT
We would like to thank the almighty for his constant grace showered on us
and his increasing gift of knowledge and strength that has relentlessly prevailed
our life through the entire project work.
It was such an honor and privilege for us to collect information for the
companies and share with the class. We would have not completed our project
without their immense help and co-operation.
We acknowledge our sincere thanks to PROF. MISS. POONAM DHAWALE
for her guidance that made us this project materialized. Finally, we are also
thankful to our parents and friends for their encouragement and support.
We would like to thank Dr.S.S.JADHAVDirector S.V.P.M’s Institute Of
Management for the exposure and supportprovided during the project.
Name of Students: Signature of the Students
1.AKSHAY JALINDAR TAWARE
2.DHIRAJ BALKRISHNA PAWAR
3.PRASHANT TRIMBAK TAMHANE

3. 3
INDEX
Chapter No. Chapter Name PAGE.NO
1 INTRODUCTION OF
PROJECT
5-6
2 HISTORY OF
COMPANY
7-11
3 ORGANISATION
CHART
12-16
4 PRODUCT PROFILE 17-21
5 MARKETING MIX 22-24
6 SERVICE 25-27
7 PROMOTIONAL
STRATEGIES
28-31
8 BIBLIOPRPHY 32-33
9
CONCLUSION 34-35

4. 4
CHAPTER – 1
INTRODUCTION OF A PROJECT
INTRODUCTION OF A PROJECT

5. 5
We are going to take an Enterprise Desk Research report on Fiat S.p.A.,
or FabbricaItalianaAutomobili Torino (Italian Automobile Factory of Turin), was an
Italian holding companywhose original and core activities were in the automotive industry, and
that was succeeded by Fiat Chrysler Automobiles NV (FCA). The Fiat Group contained many
brands such as Ferrari, Maserati, Fiat, Alfa Romeo, the Chrysler Group, and many more. On 29
January 2014, it was announced that Fiat S.p.A. (the former owner of Fiat Group) was to be
merged into a new Netherlands-based holding company Fiat Chrysler Automobiles NV (FCA),
took place before the end of 2014. Fiat Chrysler Automobiles became the new owner of Fiat
Group.On 1 August 2014, Fiat S.p.A. received necessary shareholder approval to proceed with
the merger (which followed board approval).The merger became effective 12 October 2014.
Fiat was founded in 1899 by a group of investors, including Giovanni Agnelli. During its more
than century-long history, Fiat has also manufactured railway engines and carriages, military
vehicles, farm tractors, and aircraft. In 2013, Fiat (together with Chrysler) was the second largest
European automaker by volumes produced, and the seventh in the world ahead of Honda, PSA
Peugeot Citroën, Suzuki, Renault, and Daimler AG.
Over the years, Fiat has acquired numerous other automakers: it acquired Lancia in 1968,
became a shareholder ofFerrari in 1969, took control of Alfa Romeo from the Italian government
in 1986, purchased Maserati in 1993, and became the full owner of Chrysler Group LLC in 2014.
Fiat Group currently produces vehicles under twelve brands:Abarth, Alfa
Romeo, Chrysler, Dodge, Ferrari, Fiat, Fiat Professional, Jeep, Lancia, Maserati, Ram Trucks,
and SRT.
In 1970, Fiat employed more than 100,000 in Italy when its production reached the highest
number, 1.4 million cars, in that country.As of 2002, Fiat built more than 1 million vehicles at
six plants in Italy and the country accounted for more than a third of the company's revenue.[7]
Fiat-brand cars are built in several locations around the world. Outside Italy, the largest country
of production is Brazil, where the Fiat brand is the market leader The group also has factories in
Argentina, Poland and Mexico (where Fiat-brand vehicles are manufactured at plants owned and
operated by Chrysler for export to the U.S., Brazil, Italy and other markets) and a long history of
licensing manufacture of its products in other countries. It also has numerous alliances and joint
ventures around the world, the main ones being located in Serbia, France, Turkey, India and
China.
GianniAgnelli, the grandson of founder Giovanni Agnelli, was Fiat's chairman from 1966 until
1996; he then served as honorary chairman from 1996 until his death on 24 January 2003, during
which time CesareRomiti served as chairman. He was succeeded briefly by Paolo Fresco, who
served as chairman, and Paolo Cantarella, as CEO.UmbertoAgnelli then took over as chairman
from 2003 to 2004. After Umberto Agnelli's death on 28 May 2004, Luca Cordero di
Montezemolo was named chairman, with Agnelli heir JohnElkann becoming vice chairman (at
the age of 28), and other family members also serving on the board. On 1 June 2004, Giuseppe
Morchio was replaced by SergioMarchionne as CEO.

6. 6
CHAPTER – 2
HISTORY OF A COMPANY
HISTORY OF ACOMPANY

7. 7
FIAT was founded
On 11 July 1899 at Palazzo Bricherasio, the company charter of Società Anonima Fabbrica
Italiana Automobili Torino (Italian Automotive Factory in Turin) was signed. Among the
members of the Board of Directors, Giovanni Agnelli stood out in the group of investors and
won recognition for his determination and strategic vision. In 1902 he became the Managing
Director of the company.
1912-1925
The Lingotto factory
In 1916 the construction of Lingotto started under the direction of Giacomo Mattè Trucco. The
Factory, the largest in Europe, occupied five floors and had a futuristic test track on the roof. It
soon became the emblem of the Italian automotive industry and was completed in 1922.
1926-1938
Falling back on the domestic market
During the years of Mussolini’s autarchic policy, Fiat too had to rescale its plans for international
presence and concentrate on the domestic market. In the Thirties trucks and commercial vehicles
underwent considerable technological development and at the same time the aviation and railway
sectors grew.
1939-1951

8. 8
Second World War
During the war years there was a drastic reduction in the production of cars, while the
construction of commercial vehicles increased considerably.
1952-1964
Diesel
In 1953 the first Fiat diesel engined vehicle was presented, the 1400 diesel.
1965-1977
DINO Coupé
Another Fiat exhibit at the 1967 Geneva Show was a closed version of the Dino- a four-seat
Coupe designed and produced by Bertone. The mechanical specification was identical with what
of the Spider, buy the wheelbase was longer.
1978-1990

9. 9
The Robogate system
In 1978 the “Robogate” system was created, the new flexible robotized system for assembling
the bodywork. It was the road to innovation and the automation of production.
1991-2003
The new cars of the 1990s
After the debut of the Fiat Tempra in 1990, the 500 came out in 1991. Two years later, in 1993, it
was the moment of Fiat Punto (named “Car of the Year” in 1995) and Fiat Coupé, with
bodywork designed by Pininfarina and Centro Stile Fiat.
2004-2007

10. 10
The restyling of the logo on Fiat Idea
Fiat Idea was the first MPV created by Fiat but also the first car with the task of communicating
the brand’s new 'mission': Fiat Idea displayed the round logo, renewed and proposed by Centro
Stile Fiat to evoke the emblem designed to celebrate the Company’s 100th Anniversary.It was
also meant to get across the most significant change in Fiat car design: more attention to high-
tech content and intelligent solutions designed to simplify several aspects of daily life in the car.
2008-2013
Twin Air–revolutionary technology
In July 2010, Twin Air-the first of a new family world’s high tech two-cylinder engines made by
FPT-Fiat Powertrain Technologies waslaunched through Fiat 500 model.This technology
implements the revolutionary MultiAir system combined with specific fluid dynamics optimised
for maximum fuel efficiency. Furthermore,by taking the concept of downsizing to the extreme
and masterfully tuning the basic mechanics, the new Twin Air engine family-delivering from 65
to 105 HP-emits 30% less CO2 than an engine of equal performance.

11. 11
CHAPTER – 3
ORGANISATION CHART

12. 12
ORGANISATION CHART
From an operational perspective, the CEO is supported by the Group Executive Council (GEC),
a decision-making body led by the CEO and composed of the heads of the operating sectors and
certain central functions.
The GEC is composed of 4 main groupings: regional operations, brands, industrial processes,
and support/corporate functions.
The first consists of 4 Regional Operations Groups for car manufacturing and sales, plus
Automotive Components (mainly Magneti Marelli) and Systems and Castings (Comau and
Teksid). A Chief Operating Officer (COO) is responsible for driving each organization via a
regional Management Team. The COOs are accountable for the Profit and Loss of their
region/business and management of regional resources, including manufacturing and commercial
activities.
Chief Operating Officers
SergioMarchionne
Chief Executive Officer
NAFTA EMEA
Alfredo Altavilla Stefan Ketter

13. 13
LATAM APAC
Michael Manley Richard Palmer
Systems and Castings (Comau and Teksid)
Pietro Gorlier
Components (Magneti Marelli)
The second grouping reflects the Group's focus and emphasis on its brands. Each of the global or
potentially global brands is represented within GEC through Brand Leaders who are responsible
for continuous improvement and development of appropriate brand portfolios, as well as
implementation of adequate commercial and marketing strategies in each operating region.
Brand Leaders
Chief Marketing Officers

14. 14
Olivier François Reid Bigland
Head of Alfa Romeo/Maserati Parts and Service(MOPAR)
Michael ManleyOlivier François
Timothy Kuniskis
Head of NAFTA Passenger Car Brands
The third grouping is composed of Industrial Process Leaders, who are responsible for managing
industrial processes across operating regions, as well as optimizing the Group’s capital
allocation.

15. 15
Harald Wester
Chief Technology Officer
Ralph GillesStefan Ketter Scott Thiele
Design Chief Manufacturing Officer Chief Purchasing Officer
Scott GarberdingBob LeeMark Chernoby
Head of Quality Powertrain Coordinator Chief Technical Compliance Officer
The final grouping is composed of Support Process Leaders

16. 16
Richard PalmerLinda Knoll Alfredo Altavilla
Chief Financial OfficerChief Human Resources Officer Business Development
CHAPTER – 4

17. 17
PRODUCT PROFILE
PRODUCT PROFILE
FCA India Automobiles Private Limited(FCAIPL) formerly known as Fiat Group
Automobiles India Private Limitedwas formed in the year 2012 as a fully owned direct subsidiary
of FCA Spa Italy. The new company was established to operate like a National Sales Company
(NSC) for selling FIAT & JEEP make of cars in the Indian market with no direct involvement
in vehicle & powertrain production activity. It is the ninth largest Indian car
manufacturer by sales in India.
FIat has a manufacturing plant at Ranjangaon, Maharashtra, which has an installed capacity to
produce 135,000 cars and engines, besides aggregates and components. The company plans to
double the production capacity for both car units and engines in the next few years. The car plant
manufactures both Fiat and Tata cars, the latest additions in this year (2014) are the Fiat
Linea facelift, Fiat Punto Evo, Tata Zest and Fiat Avventura. Engine manufacturing
at Ranjangaon plant was the 1.2 litre Fire petrol, the 1.4 litre Fire naturally aspired and
turbocharged version and the small 1.3 litre Multijet diesel.
Fiat's built their five-story Lingotto plant in 1915 through 1918, at the time it was Europe's
largest car manufacturing plant. Later the Mirafiori plant was built, also in Turin. To prepare for
production of the all new Fiat 128, Fiat opened their Rivaltaplant in October 1968. Until the 128
could enter production, the plant was used to build sports versions of the 850 and 124as well as
parts for the Fiat Dino.
Fiat's 2014 range of passenger car engines comprised eleven units, eight petrols and three
diesels.Their current range of models is the following:
Fiat Punto

18. 18
Fiat has invested for a long time in South America, mainly in Brazil (where has been the market
leader for many years) and in Argentina. They built their first Brazilian car plant in the Greater
Belo Horizonte city of Betim in 1973, after having begun by building tractors there.[8]
Recently a brand new model developed in Brazil has been launched: the Fiat Uno.
Other European models are currently imported to Brazil: Fiat 500, Freemont. Some others are
still in production: Punto,Idea, Bravo, and Linea.
Fiat Uno
Fiat Linea

19. 19
FCA India Automobiles Private Limited(FCAIPL) formerly known as Fiat Group
Automobiles India Private Limitedwas formed in the year 2012 as a fully owned direct subsidiary
of FCA Spa Italy. The new company was established to operate like a National Sales Company
(NSC) for selling FIAT & JEEP make of cars in the Indian market with no direct involvement
in vehicle & powertrain production activity. It is the ninth largest Indian car
manufacturer by sales in India.
Fiat Palio
The Fiat Palio is a supermini designed by Fiat as a world car, aimed at developing countries. The
Palio Weekend is a small family car station wagon; an extended version of the hatchback Palio
Fiat Siena

20. 20
The Fiat Siena is the four-door sedan version of the Fiat Palio, a small family car especially
designed for developing countries. The car is similar to Fiat Albea.
Fiat 500L
Fiat Freemont
A-segment - Fiat 500
The Fiat 500 (Italian: cinquecento, Italian pronunciation: [ˌtʃiŋkweˈtʃɛnto]) is a car produced by
the Fiat company of Italy between 1957 and 1975, with limited production of the Fiat 500 K
estate continuing until 1977. The car was designed by Dante Giacosa. Redesigned in 2007, it is
currently distributed worldwide.

21. 21
CHAPTER – 5

22. 22
MARKETING MIX
MARKETING MIX
When Fiat took over marketing its cars from private importer Ateco, a handful of dealers sold a
handful of cars. Now that Fiat has set its sights on increasing sales in Australia, the company
realises that having more dealers is the key to success. Dealers, often well-known figures in their
local communities, bring in customers from the area. As long as dealers have appealing stock,
and plenty of it, customers will come in, take test drives, buy, and spread the word.
More Fiat Dealers
Former managing director Clyde Campbell announced that Fiat would expand its dealer
network from 16 to 52, by building on the base of Chrysler and Jeep dealers who would add
Fiats (and Alpha Romeos) to the mix. The reasoning was that customers didn’t want a service
centre to be more than 12 minutes away, or a new car dealership to be more than 30 minutes

23. 23
away. With only 16 Fiat dealers in the whole country, that meant 87% of Australians were
outside of those parameters.
More Fiats
Having more dealers greatly increases convenience, and makes shopping Fiat a more viable
option. However, until recently, Fiat Australia had a meagre variety of products to offer. Models
that were strong elsewhere in the news never made it here. Recognising that poor model
selection would win neither loyal customers nor dealers wanting to sell them, the company has
upped the ante by releasing several new models here. Just a year ago, only the 500 was on sale in
Australia; now the line up includes the 500, 555C, the Abarth, the Freemont, the Panda, and the
Punto.

24. 24
Better Pricing
To encourage dealers to promote the new cars, and to encourage customers to buy them, Fiat has
cut prices across the board. Models of the new Fiat Freemont, very similar to the Dodge Journey,
have a driveway price of $27,000 - nearly $14,000 less than the Journey. Even the entry-level
Base is packed with features. Other cars in the line up offer similar value.
Better Service
To complement the greater availability of well-priced cars, Fiat now has a major parts warehouse
and service centre at Port Melbourne. Dealers who offer service, and sell parts, will have a ready
supply of what they need in stock, or a day’s shipping away. Dealer and customer service issues
can be solved with a simple phone call within the country.
Both Fiat dealers and their customers will benefit from the new corporate marketing strategy of
offering variety, value, and service. Visit your Fiat dealer today for a great deal.
CHAPTER – 6

25. 25
SERVICE
SERVICE
THE
FIAT
SERVICE
PROMISE
 Repair quality

26. 26
Each and every repair is carried out to strict Fiat quality standards, and certified by a
separate final quality check.
 Time compliance
Whenever we make a booking to repair or maintain your vehicle, we do so having made the
necessary preparations to respect the quoted delivery deadline.
 Vehicle inspection
Your car will be checked in your presence to verify its overall status, and no scheduled
repair or additional work will be commenced without prior explanation and consent.
 Transparency of information
All work conducted will be fully explained to you to ensure your understanding and
satisfaction.
 Professionalism and expertise
No one is better equipped to maintain your Fiat. Our technicians are trained and certified,
and backed up by the technical knowledge of the whole Fiat organisation.
 Client service
Detailed information regarding our products and services, our dealer network and authorised
service workshops can be accessed through our dedicated Fiat Customer Call Centre. This
can be reached via our 24 hour toll free number or email.
 Toll Free Number
1800 209 5556Email
service.india@fcagroup.com
Total peace of mind
Each new Fiat is built to the highest possible standards. We put every car through a series of
tough tests, checks and inspections before it leaves the factory. Then, from the moment you drive
your new car away, your car is protected with a three year warranty* giving you a total peace of
mind.

27. 27
Road side assistance
What is road side assistance?
Road side assistance is a 24x7 roadside emergency service available for Fiat vehicles. It is a
service provided in the event of a Fiat vehicle getting immobilized due to breakdown or due to
road accident. It offers a 36 month coverage from the date of sale of a new vehicle. It provides
on the spot vehicle assistance and towing facility to the nearest Fiat dealer.
Covered events & benefits include:
o Breakdown/accident - roadside repair or vehicle recovery.
o tyre related - puncture, bolt/valve related issues.
o Battery related - dead battery - jump start.
o Key related - locked Keys, lost keys or broken keys.
o Fuel related - out of fuel, incorrect fuel.

28. 28
CHAPTER – 7
PROMOTIONAL STRATEGIES

29. 29
PROMOTIONAL STRATEGIES
The Fiat Group was founded in 1899 in Turin, Italy, and now consists of many diversified
businesses such as automobile manufacturer, engine manufacturer, agricultural and construction
equipments, trucks and commercial vehicles, components and production systems, publishing
and communication as well as financial services (The Fiat Group 2010). Diversified businesses
also mean less risk because the businesses are financially and operationally leveraged. However,
The Fiat Group focuses mainly in automobile sector, and this is not to mention that the world's
famous brands like Alfa Romeo, Maserati and Ferrari are entirely owned and managed by The
Fiat Group; this has exclusively enhanced Fiat's automobile portfolio in terms of brand's
strength, value and equity. Fiat carries out its businesses through its subsidiary companies
located in over 50 countries while majority of its plants, employees, and R&D is based in Italy
and Europe (The Fiat Group 2010). In battling for market share against major global competitors,
Fiat has recently entered into mutual strategic alliance with Chrysler, with Fiat holding 20% of
the shares. This provides both sides many complementary advantages. For instance, Fiat
immediately gains unlimited access to Chrysler's extensive North American dealer network, and
therefore can save huge production cost by using Chrysler's plants to produce its models for
North American market. Chrysler also gains Fiat's global distribution network in reciprocal while
also being provided with shared knowledge in engine technology and the know-how of building
small and fuel-efficient vehicles.
One of the Fiat's fleets that this paper will place an emphasis on is the Fiat 500 model. The first
original model of Fiat 500 was launched back in 1957, namely the Nuova 500, and it was
positioned as an economical and cheap city car. Having seen the success posed by Volkswagen-
Beetle and Mini, the retro model of the new Fiat 500 was revealed to the public in 2007, exactly
50 years after its first model. The classic feel and physical look was still largely remained but
with new added features, functions, modern designs, technology, etc, all of which that fits
contemporary world's demands. Like Volkswagen-Beetle and Mini, Fiat 500 is the second
generation of the original model that intends to make a big come back and change consumers'
perceptions in many better ways. Literally, the objectives of this paper aim to critically evaluate
Fiat's approach to marketing strategy for Fiat 500 as well as to outline an effective marketing
communication plan as it enters the market.
Fiat 500 aspires to replicate both Volkswagen-Beetle and Mini's strategy in introducing the
second generation model of what was once thought to be the "all-time classic model" many

30. 30
centuries ago. In going about reintroducing, one of its main strategies is driven by a campaign
known as "500 Wants You" which uses online marketing as its main vehicle to reach the market.
The 500 model is driven by strategic philosophy as "the car of the people, by the people"
(Weenen 2007). Fiat uses digital technology to achieve its goals by encouraging and inviting
people, in an open community, to become involved and participated in ideas generation for
redesigning the car; obviously, this is how Fiat establishes and creates values, beliefs, and
passions of those who become involved in the process. Through www.500wantsyou.com
website, over 3 million enthusiasts have submitted their ideas and opinions to the project of
redesigning the car (Weenen 2007). The initiative democratically reflects that voices of
customers are important in Fiat's strategy, which in parallel, aligns with the generic marketing
philosophy that emphasizes the centrality of customer's voice. For a firm to remain in business
profitably, customer-centric or customer satisfaction must be stressed (Lancaster & Massingham
1999). Applying Kotler and Keller (2009)'s framework into place, Fiat 500's value proposition is
the retro-model of a small city car that offers sensation of original classic look with enhanced
engine, innovative features, functions, designs, and convenience that fit consumers' needs in
today's world.
Taking into consideration, "marketing" simply focuses on satisfying customer needs and aims to
make selling unnecessary (Kotler, Armstrong, Wong & Saunders 2008). The more intellectual
definition of marketing is defined as, "process by which companies create value for customers
and build strong customer relationships in order to capture value from customers in return"
(Kotler, Armstrong, Wong & Saunders 2008, p.7). The analysis of Fiat's approach to marketing
its new 500 can be looked at 2 different environmental-driven forces: the internal and the
external. Applying Porter (1980)'s generic strategy looking at external environment, Fiat uses
differentiation approach to market its 500 product. According to Carpenter and Sanders (2009,
p.174), "Differentiation refers to a general condition of perceived product 'uniqueness' that
causes customers to be willing to pay premium prices", and it can be sustainable if differentiation
is uniquely based on quality, service, and reliability (Murray 1988). Fiat places its emphasis on
quality, uniqueness, and not so much on mass production (Davis 2009). In differentiating its
products from competitors, Fiat 500 sharply defines its market boundary to be within the small
premium car segment, with affordable price, and appeals specifically at the newer generations,
young, hip, and modern people who have aesthetic taste, and whose lives are energetic,
adventurous, and full of excitement. Carpenter and Sanders (2009) state that key differentiation
advantages drivers are only feasible through unique styling, extraordinarily high quality,
customization, and value-appealing to prospects. As clearly seen, the design of Fiat 500 is
modern, unique, eyes-catching, and at the same time creates value-appealing to its target
customers. Even so, one of the Fiat's differentiation approaches in creating differentiated product
is the online marketing that it uses. Not does the website only allow participants to become
interactively involved in product design and idea generation but also allow target buyers to
foresee what their cars will look like. The website offers real-time inventive and customized
functions with different designs and features of the car. With over 500,000 various ways to tailor

31. 31
the car (Davis 2009), this sets Fiat apart from other competitors in terms of operational and
design flexibility. The website, standing on its own, has an entire separate community of people
who are true fellows, existing customers as well as potential customers of the Fiat 500. Within
the community, people can share ideas, feedbacks, and advises regarding the product as well as
set up free chat-rooms for discussion.
Looking internally, Fiat's resources and capabilities are the main driving forces that help it get to
its projected positioning of being differentiated. Reiterating Barney's (1995), the wise use of
internal resources and capabilities that create sustainable competitive advantage can only be
apparent if they are valuable, unique, and rare. By implication, implementing a strategy which is
not being implemented by others and is hard to imitate can bring sustainable competitive
advantage to a firm (Barney 1991). Given the strength of Fiat's brand within Europe, Fiat is
believed to have achieved sustainable competitive advantage given its unique product design,
valuable and rare approach of interactive online marketing which has attracted over 3 million
enthusiasts to become involved in the process of redesigning the car.
Based on Treacy and Wiersema (2000)'s framework, there are 3 important disciplines for a firm
to become a market leader: customer intimacy, operational excellence, and product leadership.
Formerly, customer's value lied on the basis of product's price and quality; today, the expanded
concept of customer's value is something no more, arguably, than these emerging disciplines that
a firm must possess (Treacy & Wiersema 2000). The context of customer intimacy involves the
ability for a firm to offer tailored products to its various customers who may be in different
segments and have different needs and desires whereas operational excellence refers to
concentrating on operational efficiency while providing reliable products to customers at
competitive prices (Treacy & Wiersema 2000). Treacy and Wiersema (2000) further continue
that product leadership involves providing products that are innovative, which help keep a firm
away from battling intensively against other rivals while making their products obsolete. In
summary, firms must define what their customers' values are, build cohesive business system to
deliver the expected values, and ensure that customers' expectations are over-achieved.

32. 32
CHAPTER – 8
BIBLIOGRAPHY

33. 33
BIBLIOGRAPHY
1."Fiat India". Fiat India. Retrieved 2010-08-02.
2. http://economictimes.indiatimes.com/industry/auto/news/passenger-vehicle/uv/maruti-to-
source-1-6-litre-diesel-fiat-engine-for-s-cross-developing-own-1-5-litre-
engine/articleshow/47611088.cms. Missing or empty |title= (help)
3.http://www.livemint.com/Companies/vQNIluEPZECxpsLAj2Oz2J/Fiat-to-power-
Premier8217s-Rio.html. Missing or empty |title= (help)
4. "Fiat India automobiles sales growth of 78% in Feb 2010". Moneycontrol.com. Retrieved
2010-08-02.
5.bsmotoring.com (2010-03-16). "Fiat eyes to double sales this year". Bsmotoring.com.
Retrieved 2010-08-02.
6. "Fiat targets sales of 130,000 cars". The Hindu Business Line. 2010-04-23. Retrieved 2010-
08-02
LINKS-
1.Fiat India Automobiles Limited
2.Fiat Automobiles S.p.A.
3.Fiat Group

34. 34
CHAPTER – 9
CONCLUSION

35. 35
CONCLUSION
In the part of conclusion we can say Fiat brand in India was earlier represented through a Joint
Venture company called Fiat India Automobiles Pvt Ltd., FIAPL (Name changed to Fiat India
Automobiles Ltd., FIAL later) founded in the year 1997 with Fiat S.p.A (Italy) andTata
Motors as the two partners coming together to produce cars for both brands in a plant set up
through joint investments at Ranjangaon, in Pune district ofMaharashtra. The board of directors
for this company comprises five nominees each from Fiat and Tata.[1] Another key interest area
for the Tata-Fiat JV is the production of the famous 1.3 Multijet Engine (which won World
Engine of the Year Award 2005) & corresponding powertrains common to a number of both the
Tata & Fiat brand cars in India namely – Fiat Palio, Fiat Grande Punto, Fiat Linea, Tata Vista &
Tata Manza.[2][3]
Even today the Tata Fiat JV plant operates under the FIAL name, as an independent entity and it
produces Fiat & Tata brand cars for FCAIPL (Fiat India NSC) & Tata Motors respectively. The
company presently employs about 2600 employees. It also undertakes contract manufacturing of
engines for Maruti Suzuki India Ltd & Premier Automobiles. Premier Automobiles uses this
engine for their compact SUV Premier Rio and the Suzuki cars that used Fiat Multijet engines in
Indian market include – Ritz, Swift, Swift DZire, SX4 & Ciaz, S-Cross, Brezza.
Prior to this, Fiat used to sell the 1100, 124 and Uno in India, manufactured under licence
by Premier Automobiles Limited.
FIAT sold 23,551 vehicles in 2009 and registered an increase of 241% compared to the previous
year sales which stood at 6,897 vehicles .It plans to sell 130,000 cars annually in India by 2014.
While examining the future scope of FIAPL we can say or we can comment that FIAT company
has wide scope of business and it is growing rapidly with regular up-gradation followed with
continuous R & D in their products. After some research we found that FIAT India launching
their next SUV model (name not disclosed yet) in the year 2017.