Marketing strategies for Matrimonial Service In rural India

3. ‘N’ number of players
Competition (shaadi.com,
simplymarry.com)
Overlapping of customer

4. Large market size
1st entrant benefit
Untapped market
Improving life
Increasing literacy rate
Availability of technology (eg. Internet kiosk )
Non Operating Income (eg. Primary data)

6. On account of –
Cost
Revenue
Location
Target customer
Promotion

7. Rural vertical of established matrimonial site (e.g.
shaadi.com).
Pioneer in rural segment.
Localized Internal website.
Joining hands with traditional players.

8. Revenue
Resistance to change
Gestation period of Investment
Business risk due to untapped area
Reluctant to pay

9. Price
Promotio
Place CUSTOMER
n
Product

10. Data Collection
• Census, Panchayat, Upadhyay
• Agents, pandits etc.
Formatting Data
• Hard copy format
• Soft copy format
Data Updating
• Password activation
• Data integration

11. Maharashtra
• Villages
• Population
Reason
• % Target Audience

12. Differential pricing
Volume-based Pricing

13. Mass weddings / Community weddings
Melas
• Puppet shows
• Mock wedding followed by movie
Posters on inter-village buses
Stall at weddings (aaher)
lagna juaLvaa kpaaT

14. Events
• Haladi kunku
• Mahapuja
• Mahashivratri
• Nagpanchami
• Pola
• Wat Savitri