Innovative ideas for Architecture Hackathon, ARCHON powered by TechSharp - t# conducted across Bangalore, Pune and Russia - Prashanth B Panduranga

1. Reinventing Inflight Entertainment
AirSync
Entertainment on the GO
TechSharp

2. AirSync in Collaboration with Media distribution companies like Netflix, Blinkbox, Blockbuster, Vudu, Huluplus, Amazon Prime, Cloudload and a well-known global Airlines DelFly has conceptualized to revamp the Inflight entertainment.
The current Inflight entertainment is legacy and has the limited engagement with the customers. There might be a few new movies or Television episodes, however might not meet the interests of the customers.
Be it Games, or movies or sports etc., customers choose Netflix or similar services for the variety of choices it provides and flexibility to view, pause and continue.
Idea is to extend the capability on all airlines and any media distribution company or the media offered by the Airlines from their existing contracts.
The application will be first implemented for DelFly.
DelFly bookings can be done on their website or via their partner network. Once the booking is confirmed those websites will redirect to AirSync web application which in turn connects to the Media distribution websites. Users can select the movies, games etc. of their choice. Example: User is flying from Russia to India. The flight duration is about 6 hours. User can select let’s say 5 to 6 movies (regional or English). Longer the duration more the selection. AirSync will capture these preferences. AirSync will install sync devices in the Airlines and all the airports that the airlines operate. The Airport devices are synced with the user preferences. When the Aircraft arrives, the 2 devices are synced via the DelFly network. This data is then synced with the Inflight Entertainment system.
When the user boards the flight, they can now watch movies of their choice. AirSync is also responsible to delete the content right after the user journey completes.
Some Aircrafts have poor InFlight Entertainment systems. DelFly intends to replace them, however that will take considerable time and DelFly wants to provide this feature ASAP. Some customers prefer watching the movies via their own tablets, rather than IFE systems. AirSync will also set up a free local Wifi network within the aircraft. Users onboarding the flight can connect to the same, and watch their selected movies. Some of the media distribution companies have wish lists etc, the media distribution companies wants to offer those movies also to the user. Each of the movies watched have tags associated with them, an example : A user can choose to pause a movie and choose to watch it later. That information also needs to be stored and synced back to the media companies.
AirSync needs you to provide a solution for the above.
The features:
1. Website
2. Intent is to integrate with lot of Media distribution companies. An Integration architecture.
3. The infrastructure needed for AirSync.
4. The sync devices needed.
5. Management of digital rights.
6. The data location before syncing on to Airport and Aircraft sync devices.
7. The sync has to be fast, Airlines cannot delay time at the airport to accommodate this feature.

3. 8. The AirSync device in the Aircraft needs to integrate with the IFE and ensure that the data is copied and deleted appropriately.
9. The movies need to be offered to ONLY those users who have been affiliated with the media companies or via AirSync or the services should have been paid to the Airlines. This needs to be managed and also needs to be extra secure. A payment gateway need to be built which works from all countries using this service. Example: DelFly operated in 40+ countries
Cost Model: DelFly will pay for the Device, Installation and Service initiation fee. AirSync is offering services metering beyond that. As in, if there are 1000 customers using the service in a day, DelFly will be charged for 1000 users. For the customers who do not have an existing account with any of the media distribution companies the payment will be done via AirSync payment gateway.
10. The solution also needs to enable service metering, keeping in mind that the service will be extended to other airlines as well.
Additions:
Use of disruptive technology: How do we size it?
Methodology to use and reasons for the same
What are the steps to be taken for Project architectural governance, monitoring?
Define Application performance benchmarks!