The document discusses the complexity of cross-cultural communication and some of the challenges that can arise. It notes that cultural factors can undermine the intended meaning of messages. Effective cross-cultural communication depends more on understanding different cultural perspectives than just transmitting the right words. The document then examines several specific cultural dimensions, like attitudes, social organization, thought patterns, roles, and language differences that can create misunderstandings between cultures. It emphasizes the importance for managers to be aware of their own culture and that of the recipient when engaging in cross-cultural exchanges.