Fit-Master

3. MARKETING PLAN
Situation AnalysisExecutive Summary
Goal Strategy
ImplementationTactics

4. EXECUTIVE SUMMARY
• With India's economy projected to
record strong growth in the years to
come, the Indian consumer is expected
to be endowed with increased
spending capacity.
• With rising income levels, people are
bound to get obese and hence a fitness
app is the need of the hour
• An app which can suggest them diets,
regulate calories, track sleeping pattern
and help them maintain an active
lifestyle

6. Key Features
• Diet Charts
• Reminders
• Sleeping pattern
• Suggest personalized diet
using GPS
• Advice from health trainer

7. Free Features
• Calorie tracking
• Full week analysis
• Weekly progress and trends
• Live chatting
• Monitoring Diet
• Sleep tracker

8. Premium Features
• Suggesting diet daily using gps
location on the basis of person’s
demography and other charcateristics
like religion etc.
• Live classes with health trainer
• Personalised full trainer
• Full checkup with once a month

9. SITUATION ANALYSIS
• OVERVIEW OF COMPANY AND
MARKET
• TARGET CONSUMERS

11. CORE COMPETENCIES
• Using best health trainers as well
as getting early customer reviews
• Using best techniques of data
analysis.
• Tie ups with famous health care
centres and well-known dieticians
• Limiting misuse of home visiting
health trainer of the app

17. Goal

20. STRATEGY
• TARGET MARKET
• VALUE PROPOSITION

23. Customer’s Wants

25. AdvertisersAgents Trainers Technical teamFacilitators

26. Value Proportion

27. Customers: They become
more health conscious than
before. The app encourages
habits like regular exercise and
taking good diet. They are now
more fit and healthy.
Collaborators: They are
opportuned to compete with the
major competitors in the
industry.
Company: It provides the employee
with good pay and job security.It also
encourages them with frequent
promotions and good working
environment

36. • Prompt response
• Personalized attention
• Smooth functioning
• Vast choices
• Diet suggestions on the basis of geographical
location
• Proper value

41. Implementation
IMPLEMENTATION
• ORGANIZATIONAL INFRASTRUCTURE
• BUSINESS PROCESS
• IMPLEMENTATION SCHEDULE

42. IMPLEMENTATION

43. PHASE
1
App Testing &
Official Launch
Customer Feedbacks &
App Updates
PHASE
2
Pitching to the clients,
building networks,
contracting and
payment collection.
PHASE
3
Maintain financial
levels of performance
and records.
PHASE
4
Develop strategies to
enter new cities &
Strategic
Management
App Testing &
Official Launch
Customer Feedbacks &
App Updates
Pitching to the clients,
building networks,
contracting and
payment collection.
Maintain financial
levels of performance
and records.
Develop strategies to
enter new cities &
Strategic
Management

45. DISCLAIMER
This presentation was created by Prakhar Kumar Singh, IIT Roorkee
as part of an internship under Prof. Sameer Mathur.