Competitive landscape of the retail industry in india

1. Competitive Landscape of the
Retail Industry in India
By:
Prakhar Bhargava
MBA – TECH (4th year)
Narsee Monjee Institute of Management Studies University
By: Prakhar Bhargava (MBA -TECH 4th year,
Narsee Monjee Institute of Management
Studies University, Mumbai)

2. Retail Sector
• GDP Contribution: 22 %
• Organized Retail Sector: Grow from 5% to 14-18% of the total retail
market in 2015
• Apparel & food and grocery, is leading the growth of organized
retailing in India
• Sector expected to touch $450 billion by 2015
• To be one of the top 10 markets in the world
• To create 1.6 million job opportunities
Source: Mckinsey Report: Indian Retail Market
By: Prakhar Bhargava (MBA -TECH 4th year,
Narsee Monjee Institute of Management
Studies University, Mumbai)

3. Classification of Retail Sector
Retail Sector
Organised
Supermarket Hypermarket
Speciality
Store Cash & Carry
Department
Store
Unorganised
By: Prakhar Bhargava (MBA -TECH 4th year,
Narsee Monjee Institute of Management
Studies University, Mumbai)

4. Market Segmentation
Source: India Retail Report 2013, Images Group
By: Prakhar Bhargava (MBA -TECH 4th year,
Narsee Monjee Institute of Management
Studies University, Mumbai)

5. Key Players
• Tata Group
• Reliance Retail
• Landmark Group
• K Raheja Corp Group
• Future Groups
• Fab India
• Life Style
• Bharti Retail
• Globus
By: Prakhar Bhargava (MBA -TECH 4th year,
Narsee Monjee Institute of Management
Studies University, Mumbai)

6. Market Share
Source: Bradstreet Retail Sectoroverview, India Retail Report 2013, Images Group
By: Prakhar Bhargava (MBA -TECH 4th year,
Narsee Monjee Institute of Management
Studies University, Mumbai)

7. Market Positioning Strategies
• Shoppers Stop:
– Global Premium Retailer Outlet
– Family store delivering complete shopping experience
• Westside: Fashion at affordable price
• Big Bazaar: “isse sasta aur accha kahin nahin”
• Pantaloons:
– Initially used Tagline “0-80” age group.
– Family Store targeting middle and upper class customer
By: Prakhar Bhargava (MBA -TECH 4th year,
Narsee Monjee Institute of Management
Studies University, Mumbai)

8. Market Positioning Strategies
• Easyday:
– Fulfil everyday needs of its customers
– By providing large variety of products at lowest prices and a convenient
shopping experience
• Globus:
– Youth Fashion Brand
– Stylish & Trendy
– Provides trends from across the world to match the lifestyle and global
inspiration of youth at affordable prices
By: Prakhar Bhargava (MBA -TECH 4th year,
Narsee Monjee Institute of Management
Studies University, Mumbai)

9. SWOT ANALYSIS - Westside
Strength
• Brand name of Tata
• Good Customer Base
• Quality & Branded Stuff
• Location Advantages
Weakness
• Less product Range for Middle
Class
• Lack of Differentiation
• Poor Inventory turn & Stock
Availability
Opportunity
• Huge untapped market
• Rising disposable income
• Urbanization
Threat
• Competition from Local Retailers
• Competition from Organised
Retailers like Globus, Pantaloons
etc
By: Prakhar Bhargava (MBA -TECH 4th year,
Narsee Monjee Institute of Management
Studies University, Mumbai)

10. Summary
• Indian Retail Market with only 8 % of organised retail sector has
immense untapped potential.
• It is expected to touch $ 450 billion by 2015
• Increasing population of India & rising disposable income makes
India’s retail market as one of the best market to invest in.
• 100 % FDI in Single Brand Retail company makes Indian Retail as a
lucrative market for foreign companies.
• Indian Retail Market is mostly dominated by domestic companies.
By: Prakhar Bhargava (MBA -TECH 4th year,
Narsee Monjee Institute of Management
Studies University, Mumbai)

11. By: Prakhar Bhargava (MBA -TECH 4th year,
Narsee Monjee Institute of Management
Studies University, Mumbai)