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INTRODUCTION TO
MULTIMEDIA
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What is Multimedia
Multimedia = Multi + media
 ● Multi = many
 ● Media = medium or means by which
   information is stored, transmitted, presented
   or perceived.




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What is Multimedia

● Multimedia is acombination of text,
  graphics, sound, animation and
  video, to effectively communicate
  ideas to users.




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Types of Multimedia Presentation

 ● Linear Multimedia
   ○ Linear active content progresses without any
     navigation control for the viewer.
 ● Non-linear Multimedia
   ○ Non Linear content offers user interactivity to
     control progress as used with a computer game
     or used in self-paced computer based training.
     Non-linear content is also known as hypermedia
     content.



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Linear Multimedia
● The users sit back and
  watches the
  presentation
● The presentation
  normally plays from the
  start to end or even
  loops continually to
  present the information.
● A movie is a common
  type of linear
                      www.eshikshak.co.in
  multimedia
Non-Linear Multimedia
● The users control the delivery of
  elements – to control the what and
  when.
● Users have the ability to move around
  or follow different path through the
  information presentation.
● Advantage: complex domain of
  information can be presented.
● Disadvantage: users might lost in the
  massive “information highway”.
● Useful for: information archive
  (encyclopedia), education, training and
  entertainment
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Features of Multimedia
● Multimedia presentations
  ○ It may be viewed in person on stage, projected,
    transmitted, or played locally with a media
    player.
  ○ A broadcast may be a live or recorded
    multimedia presentation.
  ○ Broadcasts and recordings can be either analog
    or digital electronic media technology.
  ○ Digital online multimedia may be downloaded or
    streamed. Streaming multimedia may be live or
    on-demand.

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Features of Multimedia
● Multimedia games and simulations
  ○ may be used in a physical environment with
    special effects, with multiple users in an online
    network, or locally with an offline computer,
    game system, or simulator.




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Applications of Multimedia
● Creative industries
  ○ Creative industries use multimedia for a variety
    of purposes ranging from fine arts, to
    entertainment, to commercial art, to journalism,
    to media and software services provided for any
    of the industries listed below.
  ○ An individual multimedia designer may cover
    the spectrum throughout their career.
  ○ Request for their skills range from technical, to
    analytical and to creative.


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Applications of Multimedia
● Commercial
  ○ Much of the electronic old and new media utilized
    by commercial artists is multimedia.
  ○ Exciting presentations are used to grab and keep
    attention in advertising.
  ○ Industrial, business to business, and interoffice
    communications are often developed by creative
    services firms for advanced multimedia
    presentations beyond simple slide shows to sell
    ideas or liven-up training.
  ○ Commercial multimedia developers may be hired to
    design for governmental services and nonprofit
    services applications as well.
                      www.eshikshak.co.in
Applications of Multimedia
● Entertainment and Fine Arts
  ○ In addition, multimedia is heavily used in the
    entertainment industry, especially to develop special
    effects in movies and animations.
  ○ Multimedia games are a popular pastime and are
    software programs available either as CD-ROMs or
    online.
  ○ Some video games also use multimedia features.
    Multimedia applications that allow users to actively
    participate instead of just sitting by as passive
    recipients of information are called Interactive
    Multimedia.

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Applications of Multimedia
● Education
  ○ In Education, multimedia is used to produce
    computer-based training courses (popularly
    called CBTs) and reference books like
    encyclopedia and almanacs.
  ○ A CBT lets the user go through a series of
    presentations, text about a particular topic, and
    associated illustrations in various information
    formats.
  ○ Edutainment is an informal term used to
    describe combining education with
    entertainment, especially multimedia
    entertainment.      www.eshikshak.co.in
Applications of Multimedia
● Engineering
  ○ Software engineers may use multimedia in
    Computer Simulations for anything from
    entertainment to training such as military or
    industrial training.
  ○ Multimedia for software interfaces are often
    done as collaboration between creative
    professionals and software engineers.




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Applications of Multimedia
● Industry
  ○ In the Industrial sector, multimedia is used as a
    way to help present information to shareholders,
    superiors and coworkers.
  ○ Multimedia is also helpful for providing
    employee training, advertising and selling
    products all over the world via virtually unlimited
    web-based technologies.




                       www.eshikshak.co.in
Applications of Multimedia
● Mathematical and Scientific Research
  ○ In Mathematical and Scientific Research,
    multimedia is mainly used for modeling and
    simulation.
     ■ For example, a scientist can look at a molecular
       model of a particular substance and manipulate it
       to arrive at a new substance.




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Applications of Multimedia
● Medicine
  ○ In Medicine, doctors can get trained by looking
    at a virtual surgery or they can simulate how the
    human body is affected by diseases spread by
    viruses and bacteria and then develop
    techniques to prevent it.




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Applications of Multimedia
● Multimedia in Public Places
  ○ In hotels, railway stations, shopping malls,
    museums, and grocery stores, multimedia will
    become available at stand-alone terminals or
    kiosks to provide information and help.
  ○ Such installation reduce demand on traditional
    information booths and personnel, add value,
    and they can work around the clock, even in the
    middle of the night, when live help is off duty.



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Introduction to multimedia

  • 1. INTRODUCTION TO MULTIMEDIA www.eshikshak.co.in
  • 2. What is Multimedia Multimedia = Multi + media ● Multi = many ● Media = medium or means by which information is stored, transmitted, presented or perceived. www.eshikshak.co.in
  • 3. What is Multimedia ● Multimedia is acombination of text, graphics, sound, animation and video, to effectively communicate ideas to users. www.eshikshak.co.in
  • 4. Types of Multimedia Presentation ● Linear Multimedia ○ Linear active content progresses without any navigation control for the viewer. ● Non-linear Multimedia ○ Non Linear content offers user interactivity to control progress as used with a computer game or used in self-paced computer based training. Non-linear content is also known as hypermedia content. www.eshikshak.co.in
  • 5. Linear Multimedia ● The users sit back and watches the presentation ● The presentation normally plays from the start to end or even loops continually to present the information. ● A movie is a common type of linear www.eshikshak.co.in multimedia
  • 6. Non-Linear Multimedia ● The users control the delivery of elements – to control the what and when. ● Users have the ability to move around or follow different path through the information presentation. ● Advantage: complex domain of information can be presented. ● Disadvantage: users might lost in the massive “information highway”. ● Useful for: information archive (encyclopedia), education, training and entertainment www.eshikshak.co.in
  • 7. Features of Multimedia ● Multimedia presentations ○ It may be viewed in person on stage, projected, transmitted, or played locally with a media player. ○ A broadcast may be a live or recorded multimedia presentation. ○ Broadcasts and recordings can be either analog or digital electronic media technology. ○ Digital online multimedia may be downloaded or streamed. Streaming multimedia may be live or on-demand. www.eshikshak.co.in
  • 8. Features of Multimedia ● Multimedia games and simulations ○ may be used in a physical environment with special effects, with multiple users in an online network, or locally with an offline computer, game system, or simulator. www.eshikshak.co.in
  • 9. Applications of Multimedia ● Creative industries ○ Creative industries use multimedia for a variety of purposes ranging from fine arts, to entertainment, to commercial art, to journalism, to media and software services provided for any of the industries listed below. ○ An individual multimedia designer may cover the spectrum throughout their career. ○ Request for their skills range from technical, to analytical and to creative. www.eshikshak.co.in
  • 10. Applications of Multimedia ● Commercial ○ Much of the electronic old and new media utilized by commercial artists is multimedia. ○ Exciting presentations are used to grab and keep attention in advertising. ○ Industrial, business to business, and interoffice communications are often developed by creative services firms for advanced multimedia presentations beyond simple slide shows to sell ideas or liven-up training. ○ Commercial multimedia developers may be hired to design for governmental services and nonprofit services applications as well. www.eshikshak.co.in
  • 11. Applications of Multimedia ● Entertainment and Fine Arts ○ In addition, multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and animations. ○ Multimedia games are a popular pastime and are software programs available either as CD-ROMs or online. ○ Some video games also use multimedia features. Multimedia applications that allow users to actively participate instead of just sitting by as passive recipients of information are called Interactive Multimedia. www.eshikshak.co.in
  • 12. Applications of Multimedia ● Education ○ In Education, multimedia is used to produce computer-based training courses (popularly called CBTs) and reference books like encyclopedia and almanacs. ○ A CBT lets the user go through a series of presentations, text about a particular topic, and associated illustrations in various information formats. ○ Edutainment is an informal term used to describe combining education with entertainment, especially multimedia entertainment. www.eshikshak.co.in
  • 13. Applications of Multimedia ● Engineering ○ Software engineers may use multimedia in Computer Simulations for anything from entertainment to training such as military or industrial training. ○ Multimedia for software interfaces are often done as collaboration between creative professionals and software engineers. www.eshikshak.co.in
  • 14. Applications of Multimedia ● Industry ○ In the Industrial sector, multimedia is used as a way to help present information to shareholders, superiors and coworkers. ○ Multimedia is also helpful for providing employee training, advertising and selling products all over the world via virtually unlimited web-based technologies. www.eshikshak.co.in
  • 15. Applications of Multimedia ● Mathematical and Scientific Research ○ In Mathematical and Scientific Research, multimedia is mainly used for modeling and simulation. ■ For example, a scientist can look at a molecular model of a particular substance and manipulate it to arrive at a new substance. www.eshikshak.co.in
  • 16. Applications of Multimedia ● Medicine ○ In Medicine, doctors can get trained by looking at a virtual surgery or they can simulate how the human body is affected by diseases spread by viruses and bacteria and then develop techniques to prevent it. www.eshikshak.co.in
  • 17. Applications of Multimedia ● Multimedia in Public Places ○ In hotels, railway stations, shopping malls, museums, and grocery stores, multimedia will become available at stand-alone terminals or kiosks to provide information and help. ○ Such installation reduce demand on traditional information booths and personnel, add value, and they can work around the clock, even in the middle of the night, when live help is off duty. www.eshikshak.co.in