presentation on communication and related information

1. PRESENTATION ON
COMMUNICATION
By :
PRAJWAL M
MTTM (Autonomous)
Mahajan's PG college
Mysore

2. THE ROLE OF COMMUNICATION IN
BUSSINESS :
• Most business people have been in situations where lack of communication or
poor communication caused an adverse results . Not understanding the
important role communication place in everyday business transactions can
cause delayed projects dissatisfied customers and angry stockholders .
• Solving problems :
through various communication channels the managers can be informed of
various routine and non time problems of the organization and accordingly they
take the necessary actions of steps to solve the problems .

3. • Making Decisions:
Making timely decisions requires updated information .Through
communication, managers can collect information from different
and can make the right decisions .

4. • Achieving goals :
Effective communication helps the employees at all
levels to be conscious and attenticve. It ensures timely
accomplishment of jobs and easy achievement of goals

5. • Removing controversies :
Effective communication allows smooth flow of information among various
parties involved in the negotiation or transaction . As a result conflicts,
controversies and disagreements can be resolved easily .
• Enhancing employees satisfaction :
If there is free and fair flow of information in the organization, it will
certainly bring mutual understanding between management and workers.
Such understanding enhances the satisfaction of employees .
• Enhancing loyalty :
Effective communication helps managers to be aware of the performance
of their subordinates
In such a situation the subordinates try to show their good performance.
Later on, if management praises their performance, it will enhance employees
loyalty.

6. OBJECTIVES OF COMMUNICATION :
1. A communication objective is an intended goal of
communication as an instrument for the
organization policy project or program.
Examples include : setting agenda, forming
opinions, rising awareness or creating
involvement, generating,support,changing
knowledge changing attitudes, changing
behavior .
2. An objective is something that we want to
attend or accomplished by our efforts.
3. It is the purpose with which we undertake an
activity .
4. The main objectives are information and
persuasion .

7. SUB TOPICS :
Motivation
Advice
Boosting morale
Order instructions

8. MOTIVATION
SOMETIMES YOU WIN SOMETIMES YOU LEARN
• Motivation is a theoretical construct used to explain behavior .
• It represents the reasons for people’s actions, desires and needs.
• Motivation can also be defined as one’s direction to behavior or what
causes the person to want to repeat a behavior and vice versa.
• A motive is what prompts the person to act in a certain way or at least
develop an inclination for specific behaviour .
• For example ,when someone eats food to satisfied the need of hunger,
or when a student does his/her work in school because he/she wants a
good grade both show a similar connection between what we do and
why we do it .

9. ADVICE
(GIVE ADVICE WHO WELCOMES IT)
• Business activities in the modern times have become complex and
operations man needs specialized knowledge in certain matters .
• How to make advice effective ……?
1. Advisor ought to be very friendly in tone and sympathetic in his
attitude .
2. Advice is to be offered for the betterment of the worker or for
the attainment of the organizational goal .
3. Advice should be work-oriented as well as men oriented .
4. Advice should be given in the right tone and with a positive
attitude

10. BOOSTING MORALE :
• Communication should be used to create a right working
environment .
• So that there is a healthy competitive environment among the
workers and also that they can be recognised and rewarded for
their achievements .
• But as morale is a psychological factor of the state of high morale
is not a permanent factor
• An organization may have a high morale among the workers for a
quarter but may find that the employees have lost their morale in
the next quarter .

11. ORDER INSTRUCTIONS:
• Oral orders are given when works of urgent nature and the person
is nearby. But in both the cases it is very essential to follow up.
• Orders or instructions are issued to be a subordinate to do
something or to modify or two after the course of activities that he
had already been doing all to stop him from doing certain activities
. It is an authoritative communication there is a sense of command
or directive address to the subordinate .
• An order is an oral or written command directing the start and or
modifying an activity this form of communication is internal and is
carried out within a business house order may be written or verbal
.Written orders are given when the nature of work is very important
on the person who would perform the task is far away.

12. Verbal communication :
verbal is a Latin adjective of world so over communication means
communicating with words whether written or spoken .
Verbal communication consists of speaking, listening ,writing and reading .
Merits of verbal communication :
• More personal and informal .
• Makes immediate impact .
• Provides opportunity for interaction and feedback .
• Helps us correct our messages according to the feedback and non-verbal
cues from the listener
• It is very fast and non expansive .

13. Demerits :
• A word once uttered can’t be taken back .
• Impact may be short lived.
• It can be forgotten easily .
• There is no legal evidence of oral communication .

14. Non verbal communication :
Non verbal communication is defined as “the process of using wordless messages to
generate meaning”
The use of nonverbal communication can create a whole new meaning to a
message .
• Non-verbal communication includes all unwritten and unspoken messages both
intentional and unintentional .
• Forms of non-verbal communication :
1. Facial expressions.
2. Gestures.
3. Eye contact.
4. Body movement.
5. Voice.
6. Touch.
7. Time.

15. Features of non- verbal communication:
1. Non verbal communication flows through all acts of speaking or writing .
2. In fact they are wordless messages.
3. It’s a creative activity, which comes through stimuli produced by mind.
• Importance of non verbal communication :
For being an excellent communicator, a person needs to argument his
or her verbal expressions with non verbal ones
• Advantages of non verbal communication :
1. The use of non verbal communication can clarify even the toughest
message to understand.
2. Sometimes, non verbal cues can be more meaningful than the words
themselves.

16. ORAL COMMUNICATION :
• It is considered to be the earliest and the most common forms of
communication .
• Speech is widely adopted as a tool in oral communication.
• According to university of virginia all communication competency
report- “Oral communication is defined as the effective
interpretation, composition and presentation of information ideas
and values to a specific audience. It is the exchange of verbal
messages between the sender and the receiver”

17. MODES OF ORAL COMMUNICATION :
1. One-on-one speaking: one person directly speaks with the other ex:
student-student, student- teacher, superior-subordinate, employer-
employee, interviewer –interviewee.
2. Small group based oral communication: small scale settings for
discussions, deliberation and problem solving.
3. Full discussions : argument based and competitive than debate and
deliberation but still dialogic in character.
4. Debates and deliberations : a structure consideration of some issues from
two hour moors of view meetings is an good example of deliberations
5. Speeches and presentations : the standup podium speech delivered by an
individual from an outline or script it also includes group presentations or
improvement speaking
6. Oral examinations : It can take place in the inspector’s office in small
groups or before a whole classes which range of questions will be asked .

18. WRITTEN COMMUNICATION :
• Written communication is communication by means of written
symbols either printed or handwritten
• A medium for communication that end titles the return world
letters emails and manuals of forms of written communication .
• Written communication involves any type of interaction that
makes use of written word.
• Written communication is a way to communicate using letters
internet and texting .

19. •Importance of written communication :
1. It is an innovative activity of the mind.
2. It has a very great significance in today’s business world.
3. It is essential for preparing promotional materials and business
development.
4. It involves careful choice of words.
5. Organization of words and sentences assumes importance in
written communication.
6. It is more valid and reliable than the speech.

20. USES OF COMPUTERS IN COMMUNICATION:
Whether it be internal or external, communication is important to the life of any business.
Computers play a big role in corporate communications, with ways of communicating with
computers including email, instant messaging, videoconferencing and more. While the size
and nature of your business will determine how much you use computers in your company’s
communications, you should know how you could take advantage of technology to improve
your company’s bottom line.
• Almost any business, small or large, needs to use computers to communicate nowadays.
Customers expect to be able to find information about a business online and
communicate via email. Many businesses now use instant messaging tools like Slack
internally to coordinate inside and outside the office.
• Social media, accessible through a computer or a smart phone, has also become a major
tool for communicating with customers and the public. Many businesses find it valuable to
maintain presences on Facebook, Twitter, Instagram or other platforms.