7. Aim of World Expos
Technological
Wonders
Celebrate Cultural
Diversity
Strengthen
Connections
Opportunities
http://www.youtube.com/watch?v=LbgAJ5mK8qI (42 sec)
8. Expo 2020 - Candidate Cities
Connecting minds,
creating future
The Global Mind
The Power of Diversity,
Harmony for Growth.
Redefine Globalisation:
Balanced Life,
Sustainable Living
New Routes to a Better
World: Health for All
9. The Campaign
Let us see what made this campaign a
SUCCESS!
Marketing lessons from Expo 2020 Campaign
10. Idea is the key
An inspirational theme reflecting global priorities
Its an era of shared value creation and purposefulness
Platform to collaborate and to bring ideas and
solutions together
Give people what they need
Mobility
• Smart Systems of
Logistics and
Transportation
Opportunity
• New Paths to Economic
Development
Sustainability
• Lasting Sources of
Energy and Water
12. Logo is the face of your identity
Build an identity using resonating symbol
• A unique logo that is recognizable
• Intertwined and connected lines
resonates with the theme
• Used anywhere and everywhere
13. UAE Pavilion in Past Expos
Its not just a coincidence that Dubai won Expo 2020. It has been
a consistent effort.
• Expo Milano 2015 - Feeding the Planet, Energy for Life
• International Expo 2017 in Astana, Kazakhstan-'Future Energy'
14. Strong brands are built on solid foundation and consistent efforts
2008, Zaragoza, Spain2010, Shanghai, China
2012, Yeosu, South Korea2015, Milan, Italy
20. A Volvo Open 70 racing yacht
that took part in the Round the World
race in 2008-09, is coming to Bequia
over New Year to promote Dubai
as a candidate for the World Expo
in 2020.
The yacht has been
re-branded from its original ‘Green
Dragon’ and is now sailing the world to
help market and promote the World
Expo. While she’s in St Vincent & the
Grenadines she is offering the Bequia
Youth Sailors the opportunity
to go out sailingon this
incredible yacht. Very different from
the Optimists or Double Enders the
young people here are used to.
Creating Awareness...Around the globe
“True North” Campaign
21. DP World promoted Dubai Expo 2020 at SeaAsia exhibition in Singapore on 9-11 April 2013.
You also can support and promote UAE's bid to host World Expo 2020, by registering your
organization at: http://expo2020dubai.ae/en/support_the_bid/bid_supporters
Creating Awareness...around the globe
SeaAsia exhibition @ Singapore
31. UAE School Children Form The Dubai Expo 2020 Logo
“Support Us”
Create Euphoria with masses
32. Highest level of commitment
• HH Sheikh Mo Bin Rashid Al Maktoum, PM of
UAE, ruler of Dubai attended the BIE general
assembly, along with 10 federal ministers
demonstrating highest political commitment.
35. Let’s Revisit Learnings
Give people what they need
Build an identity using resonating symbol
Build strong base by consistent efforts
Highlight your strength and leverage on them
Promote feel good factor
Repeat to occupy top of the mind
Incentivise to involve people
Involve people and Convert them as your brand ambassadors
Events turn into Euphoria when masses are involved
Build credibility by showing commitment
37. Communicating the same message in
all direction
Marketing channels no longer work in isolation
Opportunity – Mobility – Sustainability
Engage audience with consistent
brand message across the marketing
channels - traditional and non-
traditional, Internal and external.
•Promotional ads
•Newsletter
•Official website
•Public relations
•Social Media – Blogs, twitter, facebook
•Partners
38. Use of the “Contemporary Media”
Television
Print
Outdoor
Radio
Cinema
Events
Web 2.0
Public
Relations
Buzz
Traditional VehiclesAlternate Vehicles
Expo Fireworks
True North journey
Alternate media is new normal
Interviews
Press Release
41. Ads..Be part of it.
http://www.youtube.com/watch?v=-ieCysOPGfs
http://www.youtube.com/watch?v=0K9aBwmDTpc
http://www.youtube.com/watch?v=OmcnT17a37Y
Hinweis der Redaktion
1889, The Eiffel Tower was commissioned as the entrance archway to the Paris Exposition Universelle (Universal Exhibition).
United States, in 1876, is famous for introducing the public to the telephone, the commercial typewriter ... and Heinz Tomato Ketchup.
1900 World Expo in Paris, France, and marvelled at innovations such as escalators, diesel engines, Ferris wheels and talking films. It was also notable for an offshoot sporting event: the 2nd Olympic Games
1904 Expo in St Louis was the humble edible ice-cream cone.
1915 Expo in San Francisco, USA, celebrated the completion of the Panama Canal, and served as an opportunity for the city to showcase its recovery from the 1906 earthquake.
1958 Expo in Belgium is best known for the construction of a giant model of a unit cell of an iron crystal, called the Atomium, which remains a landmark in Brussels today
The first mobile phones were exhibited at Expo 1970 in Japan, but the major attraction was a piece of lunar rock from Apollo missions in the American pavilion. Not any old piece of rock, though.
1986 Expo, in Vancouver, Canada, was marked by the inclusion of a purpose-built monorail system, sky-train, gondolas and water taxis. Some 2,000 kilometres of telecommunications wire were laid during construction of the site for the 1988 Expo in Brisbane, Australia
http://www.youtube.com/watch?v=LbgAJ5mK8qI
The Great Exhibition, held in London in 1851, inaugurated World Expos as the hallmark events of a world aspiring to strengthen its connections, celebrate its cultural diversity and marvel at its technological wonders.
Transform the way we live by trying to solve issues of international importance such as the global economy, sustainable development and improved quality of life
http://www.youtube.com/watch?v=LbgAJ5mK8qI
The Great Exhibition, held in London in 1851, inaugurated World Expos as the hallmark events of a world aspiring to strengthen its connections, celebrate its cultural diversity and marvel at its technological wonders.
Transform the way we live by trying to solve issues of international importance such as the global economy, sustainable development and improved quality of life
First held in London in 1851
Hallmark events of the world
Aspiring to
strengthen connections
celebrate cultural diversity
marvel technological wonders
Shape the future
Environment for exceptional opportunities
Transform the way we live
http://www.youtube.com/watch?v=LbgAJ5mK8qI
Once one city had lodged a bid with the BIE other cities had six months to respond. The earliest allowed time to lodge a bid was 2011, and the latest 2014. With an early 2011 bids to the BIE, Izmir of Turkey and Ayutthaya of Thailand initiated the six-month window for other cities to bid. This window closed on 2 November 2011, at which point 5 cities had lodged their bids with the BIE, with Dubai making a last minute entry. The BIE voted on the winning host city on 27 November 2013.
Five cities originally bid for the slot for a world's fair in 2020, with four remaining: Dubai, UAE; Ekaterinburg, Russia; Izmir, Turkey; or São Paulo, Brazil. Expo 2020 will be the first to be held in the MENA & SA (Middle East and North Africa & South Asia) region.
United Arab Emirates
Connecting minds, creating future
Russia, Ekaterinburg
The Global Mind
Turkey , Izmir
New Routes to a Better World: Health for All
Brazil, Sao Paulo
The Power of Diversity, Harmony for Growth.
Thailand , Ayutthaya
Redefine Globalisation: Balanced Life, Sustainable Living
The country’s stability and safety, its open and dynamic economic environment, the readiness of its infrastructure and the passion to forge a bright future that binds the people from 200 nationalities living here will deliver a unique environment for a World Expo that will galvanise the world.
Collaboration harkens a tight coupling. The spirit of collaboration harkens a loose coupling: the idea is that I have my project and you have yours, but we act in ways that enhance mutuality – learning from one another and accommodating each other’s interests and preferences as we advance our own future projects. In our increasingly interconnected and interdependent world, where the challenges we encounter range from inclusive growth to meaningful employment, from sustainable energy to water and food security, from climate change to global health, from world trade to geopolitical stability, the spirit of human cooperation and collaboration will become more essential if we are to creatively and effectively address these issues at national, regional, and global level
Complex challenges require integrated solutions, as BIE delegates learned during the Dubai Expo 2020 Theme Symposium, which explored the bid’s three separate but interconnected subthemes
It is a situation that is familiar to Andreas Raptopoulos, CEO of Matternet, a Silicon Valley start-up which uses networks of UAVs (Unmanned Aerial Vehicles) to transport packages in both cities and remote rural areas. Speaking during the Mobility session, he said: “In the developing world, 1 billion people have no access to all-season roads. That’s a staggering number – one seventh of the world’s population. Meanwhile, at the other end of the spectrum are high-density cities, or ‘megacities’. The future of humanity lives in these megacities, and what they share in common is congestion.” Referencing the United States, where an estimated 3.6bn hours and $67.5bn-worth of productivity are lost to delays as a result of congestion, Raptopoulos suggested that, “In highly congested cities, there exists the potential to make economic gains from moving goods around more efficiently”. Paul Griffiths, CEO of Dubai Airports, highlighted Dubai’s strength as a transport hub that facilitates commercial exchange between the burgeoning economies of Asia and Africa. He said: “Dubai’s advantage is its ability to connect people and goods quickly and reliably; therein lies the economic opportunity – to make those connections in the shortest time possible.”
The connection between mobility and sustainability was also explored, with group discussions focusing on developments such as collaborative consumption as providing a platform for progress that could be built upon for a more sustainable future.
sustainable access to water and energy appears to be central to the agendas of developed and developing nations alike.
fuelling economic opportunity by generating employment and economic self-determination
Every country knows the problems looming for its own people. Expo 2020 is an opportunity to bring these ideas and possible solutions together and really collaborate.
Seek to inform and inspire. We hope that, in a small way, they will help to 'make a difference'
UAE Pavilions in past World Expos
2008 – Theme: Water and Sustainable Development
In 2008 its film 24/7, depicting a day and night in the life of the UAE, was instrumental in its pavilion winning a BIE Gold Medal
2010 – Theme: Better City – Better Life
In 2010 the iconic dune-shaped pavilion that represented the UAE at Shanghai's World Expo created a memorable experience for almost 2 million visitors, a sample of whom voted it as 'the most popular pavilion at EXPO 2010'. Two of the films shown at EXPO 2010 went on to win gold medals at the New York Film Festival.
2012 – Theme: The Living Ocean and Coast
Subtheme: “Preservation and Sustainable Development of the Ocean and Coast,” “New Resources Technology,” and “Creative Marine Activities.”
The new films made for EXPO 2012 follow a strong tradition of quality and integrity, breaking new ground in terms of their style and 'message‘
2015 – Theme: Feeding the Planet, Energy for Life
Sustain, Care, Innovate and Share
Although the central theme of Expo 2015 is nutrition, and human nutrition first and foremost, it also requires participants to focus on nurturing the environment in which we live, the fundamental source of subsistence for all people on the planet.
The opportunities: 1. An inspirational theme reflecting global priorities 2. Expo Live: a 7-year programme of collaborative innovation that starts now 3. Unprecedented global exposure for an eagerly anticipated Expo 4. An iconic and unique site 5. Unsurpassed global and domestic connectivity with a trustworthy track-record of delivery 6. A springboard for economic development 7. National and international public support and awareness for Expo 2020
Over 200 Nationalities live here
Most people can reach Dubai in just 8 hours
1/3rd of the world’s population lives within 4 hours
Centre of the world
Over 50mn people came to Dubai last year
Record of hosting successful international events
Welcoming city, well-equipped
Build stage for the world’s most brilliant ideas – Opportunity
The opportunities: 1. An inspirational theme reflecting global priorities 2. Expo Live: a 7-year programme of collaborative innovation that starts now 3. Unprecedented global exposure for an eagerly anticipated Expo 4. An iconic and unique site 5. Unsurpassed global and domestic connectivity with a trustworthy track-record of delivery 6. A springboard for economic development 7. National and international public support and awareness for Expo 2020
We might have missed something but they surely have not.
Isn’t that a strategic location to put you banner? They won’t let you miss it.
Sailing plays a proud part in our heritage. Drawing on this, the Dubai Expo 2020 bid has taken to the high seas, with a 70 foot sailing boat circumnavigating the globe. True North’s multinational crew will connect with communities in each port, giving people of all ages a chance to share their own experiences of how Dubai Expo themes of sustainability, mobility and opportunity resonate with them locally and impact their daily lives.
Be Part of It!
The ‘Be Part of It’ competition saw thousands of people, young and old, send us their poems, short essays, paintings, photos and short films, telling the Expo story and explaining why they believe this great event should come to the UAE. Ten winning entries were selected by His Highness Sheikh Mohammed bin Rashid Al Maktoum and each winner became an ‘Expo Ambassador’, visiting Paris to represent the UAE as a guest of the Expo 2020 team.
The Wild Ghaf
An indigenous species, specifically of the UAE, Oman and Saudi Arabia, the Ghaf is a drought – tolerant, evergreen tree which is, possibly, the sturdiest plant of the harsh desert environment In the UAE, it can be seen growing on low sand dunes, undulating sand sheets and along margins of gravel plains mostly in the emirates of Abu Dhabi, Dubai, Sharjah and Ras Al Khaimah.
Everyone else felt obliged to be part of it....
In the extraordinary events like this you need to show huge commitments....from higher authorities
