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Social Media Strategy

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Jessica Keyes
Jessica Keyes

Presented at Tech & Social Change Feb 7, 2013, in Baltimore, MD.

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Social Media Strategy Jessica Keyes @prairieskygal
Is this you?
Is this you?
Is this you?
Strategy can help!
What is social media strategy? A framework to help you be: • Intentional • Efficient • Effective
Strategy Components • Goals • Accountability • Metrics • Procedures
Goals • Who do we want to reach? • What do we want to communicate to them? • What platform will we reach them on? • What do we want to change as a result of this effort?
Social Media Platforms Platform Pros Cons Facebook Huge potential audience Reaches only 10% Twitter Quick and unfiltered Easy to miss or ignore LinkedIn Reach professionals Limited audience YouTube Very engaging Time consuming Flickr Versatile, easy to use Difficult to engage Instagram Dedicated community Mobile only Pinterest Huge potential audience Limited subject matter
Accountability • Who will post and how often? • What will be posted? • What voice will we use? • How will we engage with our community?
Metrics • Which metrics matter to us? • What does success look like? • In what timeframe will we measure them?
Procedures • How will we moderate community participation? • How will we respond to negative comments? • If the goals are not met, what will happen?
Find Your Advocates
Don’t let the rhino get you down.
slideshare.net/prairieskygal Thanks!

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