1. Submitted By : Avinash Roshan(2010MB70) Jitendra Singh(2010MB33) Kunal Bhasney(2010MB29) Sachin Kumar(2010MB44)

3. FREIGHT (GOODS) 62% PASSENGER 28% OTHERS 10% SOURCES OF REVENUE

4. 98.3 96 92.3 92.1 91 83.2 78.7 75.9 Operating Ratio back

6. Why Commercialization???

7. How it revolved?

8. Conceptual Framework

9. Retrenchment Strategy Effect 1 ) Reviewing value adding business (Catering, parcel service ) Cost saving > Rs 1,000 crores /annum 2) Reduction of wagon turnaround time 14 % time saved 3) Outsourcing Improved efficiency

10. Repositioning Strategy Effect 1 ) Developing new products (Double stack containers) Saving: 7% on capital cost , 25% operational expenses 2) Product differentiation E-ticketing, new passenger coaches 3) Focus on revenue growth(like enhancement in loading capacity, cash incentive to free up wagons) Freight revenue jumped from 233 m(2001) to 417 m(2007).

11. Re- Organization Strategy Effect 1) Changes in planning system Improved efficiency 2) Extent of decentralization ( like Zones raised from (2003) to 16 (2005)) Improved vendor satisfaction

21. Vinyl wrapped train by Airtel 80 crores contract with airtel and kurkure for ad

22. Catering

23. PALACE ON WHEELS

25. What`s next now???