Where & Why Outback Steakhouse should expand internationally? Basic answer is Canada & UK because of the non-veg culture in these countries.

1. OUTBACK STEAKHOUSE: GOING INTERNATIONAL MehakKohliPrafulAnchaliyaRohit Jain SheetalVishnoi

2. Outback Steakhouse Inc. (OSI) Background Started in 1988 One of the largest casual dining operators Over 1500 restaurants in 20 countries worldwide Includes 7 brands

3. Challenge 1: Target Countries?

5. Markets to Enter

6. SWOT Analysis

8. Porter’s Five Force Model

10. Challenge 2: How the Outback Concept be adapted to overseas market?

11. Overseas Strategy

12. Challenge 3: Whether to franchise, directly manage, or joint venture?

13. Franchising

14. Challenge 4: What pace of expansion to target?

17. THANK YOU