E-marketing and its importance for marketing professionals.

1. Word of Mouse An introduction to e-marketing

2. 3 things we will do today Know what is e-marketing Learn Concepts Understand how it can help our careers

3. Quiz time…

4. “e” Some jargon Domain Subdomain tld-top level domain Directory

5. Internet Dial-up 3G Wifi and WiMAx Broadband ADSL Work Home Cafe

6. Core function of marketing?? Conversations Potential customers Existing customers

7. When the “e” and the “marketing”come together Email marketing Online advertising Affiliate marketing Search Engine marketing Search Engine Optimisation Market research

8. When the “e” and the “marketing”come together PPC advertising Social media Viral marketing Online reputation management Web PR CRM

9. Email marketing Cost effective Customisable Highly targeted Measurable

10. Online advertising Interstitial Banners Pop-ups and Pop-unders Map advert Floating advert Wallpaper advert Banner advert

11. Online advertising - Charges Cost per Impression (CPI) Cost per thousand impressions (CPM) Cost per click (CPC) Cost per acquisition (CPA) Flat rate

12. Affiliate marketing

13. Search Engine Optimisation

14. Pay Per Click

15. Search Engine Marketing

16. Market Research

17. PPC marketing

18. Social Media Blogs Social networks Vlogs Video sharing Content sharing Wikis

19. Viral Marketing The power of Pay-it-forward Spreads faster 1=2=4=8=16=32=64=128=256=512=1024=2048=4096=8192=….

20. Online Reputation Management

21. Web PR Online articles Press releases Social media news release Social media newsroom

22. Mobile marketing SMS MMS WAP Tele-calling

23. Discussions

25. www.edventures1.com