A BRIEF RESEARCH PROJECT ON FBB (FUTURE GROUP) AT "SHIPRA MALL"

1. PROJECT REPORTPROJECT REPORT
ONON
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2. PROJECT GUIDE:-
ROSHAN SOMI
STORE MANAGER,
FBB , SHIPRA MALL.
PRESENTED BY:-
PRADEEP KUMAR
(MBA IN MARKETING)
MANISH KUMAR PANDEY
(MBA IN MARKETING)
PROJECT
ON
““WHY CUSTOMER’S SHOULD BUY FROMWHY CUSTOMER’S SHOULD BUY FROM
FBBFBB””
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3. ABOUT FUTURE GROUP
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4. • Founded by—Mr.Kishore
Biyani(M.D & CEO of group)
• Incorporated in 1987(as Manz
wear pvt. Ltd)
• Headquarter—Mumbai
• Diversified Business>>Retail
as flagship sector
• Employees more than 80,000
people
• 1.3million sq.ft of retail space
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5. • VISION
Deliver everything,everywhere,everytime to every
Indian consumers in the most profitable manner.
• MISSION
We will be the trendsetters in evolving delivery format
• CORE VALUE
Indian-ness
• CORPORATE CREDO
Re-write rules and retain values
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6. BRANDS UNDER FUTURE GROUPBRANDS UNDER FUTURE GROUP
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7. RESEARCH METHODOLOGY
• TYPE OF RESEARCH- Descriptive Research
• DATA COLLECTED- Primary Data
• DATA COLLECTION METHOD- Field survey
• DATA COLLECTION TECHNIQUE- Questionnaire
• SAMPLE UNIT- FBB store , Shipra Mall
• SAMPLE TECHNIQUE- Random
• SAMPLE SIZE- 250
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8. DATA ANALYSIS
1. How often customer’s visit Fbb?
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9. DATA ANALYSIS
INTERPRETATION:INTERPRETATION:
From the pie chart it can be seen that:
 57% of the customers are monthly visitors of fbb.
 30% of the customers are weekly visitors.
 11% of the customers do not come regularly.
 2% of the customers are daily visitors.
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10. DATA ANALYSIS
2. How customer’s came to know about Fbb ?
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11. DATA ANALYSIS
INTERPRETATION:INTERPRETATION:
From the pie chart it can be seen that:
 63% of the customers gets to know about fbb by themselves.
 17% of the customers gets to know about fbb through their
friends.
 10% of the customers gets connected due to hoardings ,
newspapers and banners.
 10% customers gets connected through T.V advertisements.
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12. DATA ANALYSIS
3. Why customer’s visit Fbb ?
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13. DATA ANALYSIS
INTERPRETATION:INTERPRETATION:
From the pie chart it can be seen that:
 62% customers buys from fbb due to its cost effectiveness of the
products.
 25% of the customers visits fbb due to the better quality products.
 5% of the customers visits fbb due to the huge varieties of
products they get under one roof.
 8% customers buys from fbb due its better services.
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14. DATA ANALYSIS
4. To which other retail outlet customer’s prefer to visit ?
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15. DATA ANALYSIS
INTERPRETATION:INTERPRETATION:
From the pie chart it can be seen that:
 31% of the customers prefers to buy from “Pantaloons”.
 20% of the customers prefers to go for any other available option.
 12% of the total “customers are perfectly loyal” to fbb.
 18% customers prefers to buy from “Shoppers Stop”.
 12% customers prefers to buy from “Globus”.
 3% customers prefers to buy from “Vishal Mega Mart”.
 4% customers prefers to buy from “Reliance Trends”.
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16. DATA ANALYSIS
5. Why customer’s prefer other outlet ?
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DATA ANALYSIS
INTERPRETATION:INTERPRETATION:
From the pie chart it can be seen that:
 54% of the customers prefers other outlets due to their better
brands and quality products .
 15% customers prefers to go for other outlets just by their choice.
 12% customers gets more variety of products at other outlets.
 10% customers prefers go to other outlets due to their low costs.
 5% customers gets better services at other outlets .
 4% customers prefers to buy from other outlets just because of
their convenient locations.

18. DATA ANALYSIS
6. Customer’s valuable suggestions for us ?
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19. DATA ANALYSIS
INTERPRETATION:INTERPRETATION:
From the pie chart it can be seen that:
 24% customers says all is well with the store.
 20% customers wants more variety in sizes and colours of
products.
 17% customers wants more premium brands to be included in the
store.
 10% customers wants more of better offers and discounts.
 10% customers wants improvement in product’s quality.
 5% customers says that store should have more number of trained
staff.
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20. FINDINGS
Fbb have a very vast scope in future ,It has built very
emotional & cordial relationship with its customers.
Customer’s are looking for more of premium brands in
store.
Sometimes customers gets confused in the store as the
store layout is ambiguous and no one is there to help
them.
Most of the Customers are unknown about the special
offers , so more advertisement is needed for them.
Many customers are dissatisfied with the unsupportive
behavior of staff members.
Salesmen are not approaching to the customers as they
are always busy with maintenance of their sections.
Stock for various sizes is not sufficient.
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21. RECOMMENDATIONS
1.Fbb should use advertising tools like banners at all
focus points, more of T.V advertisements and social
media to increase their share in the market.
2. Products should be well classified according to types
and sizes with proper tags.
3.More number of well behaved and trained staff needs
to be recruited in the store.
4.Number of billing counters should be increased.
5.Services like sitting arrangement for customers &
drinking water facility should be included in the store.
6.A single sheet layout of whole store showing all
classified sections and important locations like trial
rooms should be posted at the entry gate .
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22. RECOMMENDATIONS CONT…
7. Grievances should be handled at the staff level only ,
customers should be treated as an asset.
8. Regular customer’s should be provided special offers
at least 2 times in a year.
9. More of premium brands like Levis , Versace , D&C
and Armani should be included in the store with
existing brands.
10. More variety in sizes and colours of the products
needs to be included in store with sufficient stock.
11. Products for the age group of 10-15 years needs to be
included in store.
12. Formal dresses for the girls should be included in
store.
13. Traditional apparels for women like Sari’s should be
included in the product mix. 22

23. CONCLUSION
The conclusion of my one week research is that fashion at Big
Bazaar stores have a very wide scope for future in India. Fbb
stores have cordial relationship with customers . Most of the
customers are satisfied with Fbb products and people like its
schemes very much. Fbb have created a very good image in the
minds of its customers so they have a very high expectation
level from Fbb. Moreover Fbb can fly on the path of ultimate
growth if they can bring more premium brands and variety of
quality products at a decent cost. Fbb stores can retain
customers if they use many loyalty programs & IT techniques.
Customers will only become loyal if they would be provided
with more pleasant and satisfactory service experiences in
stores and Fbb will be able to bring it by adopting more
innovative strategies as recommended.
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