How to Create a Business Plan Workshop

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Are you an Entrepreneur (or wanna be)? Interested in knowing what it takes to build a successful Business Plan which can get you investment, customers, partners, employees and more? Check out this presentation which I used to led a workshop on Business Plan Creation for MBA students at IBS Gurgaon.

Business

Plans are _______
useless

Planning is _______
priceless

- Dwight Eisenhower
www.digitalvidya.com

Why Business Plan?
•  Operating and Financial Plan
•  Your map and compass for the future
•  Sell yourself on your business
•  Sales Pitch
–  Investors
–  Partners
–  Customers
–  Employees
•  MAKE MORE MONEY

www.digitalvidya.com

Key Elements of a Business Plan

www.digitalvidya.com

Executive Summary
•  Concise Explanation
how
Present =====> Future
•  Most Important Part
•  5 Mins Test
•  1-2 Pages Long
•  Written LAST

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Company

Describe in 1 sentence how your
business proposition is valuable to
mankind

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The Core Team

Names of the Members of the core team
Skill Set & Previous Experience

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Customer Segmentation

Who are your customers? Demographics
(age, income, location etc) &
Psychographics (attitude, behavior).

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Market Size

Define market size in terms of current
spending and acquirable market.

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Value Proposition

Define company/product value
proposition. Share any case studies if
available.

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Offerings

Describe your product/service
(functionalities, IP, tech etc). Show
product development roadmap.

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Business Model

Revenue Model & Pricing

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Why care about Social Media?

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Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
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Apple Macbook: Online Reputation

1 Review – 60,000+ Views
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Online Leads & Sales

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Competition

Who are they? How will you compete?

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Financials

Cash Flow, Revenues & Profits
Detailed Short Term (1st Year) & Overview
of Long Term (3–5 years)

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Thank You!
Let’s stay in touch!

http://facebook.com/pradeepchopra http://linkedin.com/in/pradeepchopra

pradeep@digitalvidya.com

Care about Digital Marketing? Join us at
http://www.facebook.com/digitalvidya

www.digitalvidya.com

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How to Create a Business Plan Workshop

1. How to create a Business Plan? Pradeep Chopra Co-founder, Digital Vidya www.digitalvidya.com

2. Plans are _______ useless Planning is _______ priceless - Dwight Eisenhower www.digitalvidya.com

3. Why Business Plan? •  Operating and Financial Plan •  Your map and compass for the future •  Sell yourself on your business •  Sales Pitch –  Investors –  Partners –  Customers –  Employees •  MAKE MORE MONEY www.digitalvidya.com

4. Key Elements of a Business Plan www.digitalvidya.com

5. Executive Summary •  Concise Explanation how Present =====> Future •  Most Important Part •  5 Mins Test •  1-2 Pages Long •  Written LAST www.digitalvidya.com

6. Company Describe in 1 sentence how your business proposition is valuable to mankind www.digitalvidya.com

7. The Core Team Names of the Members of the core team Skill Set & Previous Experience www.digitalvidya.com

8. Customer Segmentation Who are your customers? Demographics (age, income, location etc) & Psychographics (attitude, behavior). www.digitalvidya.com

9. Market Size Define market size in terms of current spending and acquirable market. www.digitalvidya.com

10. Value Proposition Define company/product value proposition. Share any case studies if available. www.digitalvidya.com

11. Offerings Describe your product/service (functionalities, IP, tech etc). Show product development roadmap. www.digitalvidya.com

12. Business Model Revenue Model & Pricing www.digitalvidya.com

13. Sales & Marketing How will you acquire customers and build brand? www.digitalvidya.com

14. Why care about Social Media? www.digitalvidya.com

15. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com

16. Apple Macbook: Online Reputation 1 Review – 60,000+ Views www.digitalvidya.com

17. www.digitalvidya.com

18. Online Leads & Sales www.digitalvidya.com

19. Competition Who are they? How will you compete? www.digitalvidya.com

20. Financials Cash Flow, Revenues & Profits Detailed Short Term (1st Year) & Overview of Long Term (3–5 years) www.digitalvidya.com

21. Start Planning… www.digitalvidya.com

22. Thank You! Let’s stay in touch! http://facebook.com/pradeepchopra http://linkedin.com/in/pradeepchopra pradeep@digitalvidya.com Care about Digital Marketing? Join us at http://www.facebook.com/digitalvidya www.digitalvidya.com

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