12. CASE STUDY ICON LA Seminar for senior managers Friday July 5 th – Sunday July 7 th Work hard, relax, enjoy the hotel amenities, explore surrounding area, have a good time Stylish, value for money Company Based in Wants to organize Dates Objectives Hotel Characteristics
13.
14.
Hinweis der Redaktion
Brand loyalty, brand image, brand stretching, brand awareness, brand name Product launch, product lifecycle, product range, product placement, product endorsement 2. Am working / sell / develop / are drinking 3. The customers come from the baby boom generation and as they get older, the market shrinks.
- Underlined words are AMERICAN English – Others are BRITISH
GOING TO – I am going to get a boyfriend/girlfriend this year. WILL – I will kill you if you don’t wake up! PC – I am taking this class until June. There’s no backing out now. PS – Our class meets every week.