1. Advertising
Promotion
Accounting and financial statements
CHOI HONG IK, JI JUN HO, SHIM JAE MIN, PARK JUNG KYUN

2. ADVERTISING
Q. What is ADVERTISING?
A.
Advertising informs consumers about the
existence and benefits of products and
services, and attempts to persuade them to
buy them.

3. ADVERTISING
WORD OF MOUTH
Advertising
“The best form of advertising”

4. ADVERTISING
INSTITUTIONAL OR PRESTIGE
Advertising
“Building up reputation rather than selling particular products”

5. ADVERTISING
ADVERTISING AGENCIES
“More resources and knowledge about advertising”

6. ADVERTISING
ACCOUNT
“contracts to advertise products or services”

7. ADVERTISING
BRIEF
“Statement of the objectives of the advertising campaign”

8. ADVERTISING
TARGET MARKET & CUSTOMERS
“The market/people that will be exposed to the ads”

9. ADVERTISING
The THRESHOLD EFFECT
“The point at which advertising becomes effective”
“OH NO! I’ve been persuaded to buy
Things that I do not need…”

10. ADVERTISING
The COMPARATIVE PARTY METHOD
“simply match the competitor’s spending”

11. ADVERTISING
COUNTER-CYCLICAL ADVERTISING
“They can increase sales”

12. 12 Promotional tools
4 Major promotional tools

13. Four major promotional tools
Four Ps
Product Place Price Promotion
Any paid form of non-personal communication
of ideas or products in the "prime media”; Advertising
television, newspapers, magazines…
The most expensive promotional tool and is Personal
generally only used sparingly selling
Temporary tactics designed to stimulate either
Sales
earlier or stronger sales of a products(Free promotion
samples, coupons, price reductions…)
It is concerned with maintaining, improving or protect the Public
image of a company or brand(Publicity) relations

14. Four major promotional tools
Sales Personal
Advertising Public relations
promotion selling
Cheap way, Often
Excellent for commu
Good for Can stimulate quick seen as more
nicating detailed
increases in sales "credible" - since
building awareness product
the message
by targeting promoti
Effective at reaching seems to be information and
onal incentives on p
a wide audience coming from a third
articular products features
party
Impersonal – Costly, Not suitable
cannot always
cannot answer all a Too much promotion if there are
customer's may damage the control what other p
thousands of
eople write or say a
brand image
questions important buyers
bout your product

15. Product life cycle

16. Unit 13
Accounting & financial statements
Business Administration
200401743 Jaemin Shin

17. Table of contents
• Vocabulary
• Financial Statement
- Balance Sheet

18. Vocabulary [1a]
bookkeeping
writing down the details of transactions (debits and credits)
accounting
Keeping financial records, recording income and expenditure,
valuing assets and liabilities, and so on
managerial accounting
preparing budgets and other financial reports for management.
cost accounting
working out the unit costs of products, including
materials, labor and all other expenses
tax accounting
calculating an individual's or a company's liability for tax
auditing
inspection and evaluation of accounts by a second set of
accountants
creative accounting
using all available accounting procedures and tricks to
disguise the true financial position of a company

19. Vocabulary [2a]
a company's owners
shareholders
the revenues received by a company during a given period, minus t
he cost of sales, operating expenses, and taxes
Earnings or income
all the money that a company will have to pay to someone else in th
e future, including taxes, debts, and interest and mortgage payment
s
liabilities
the amount of business done by a company over a year
turnover
anything owned by a business (cash investments, buildings, machin
es, and so on) that can be used to produce goods or pay liabilities
assets

20. Vocabulary [2a]
the reduction in value of a fixed asset during the years it is in use (
charged against profits)
depreciation or amortization
sums of money owed by customers for goods or services purchased
on credit
account receivable
sums of money owed to suppliers for purchases made on credit
account payable
(the value of) raw materials, work in progress, and finished product
s stored ready for sale
inventory
the various expenses of operating a business that cannot be charge
d to any one product, process or department.
overheads

21. Balance Sheet
ASSETS LIABILITIES
PAYABLES 1,000
CASH 1,000
BANK LOANS 1,000
INVENTORY 1,000
2,000
SHIPS 2,000 Equity
PROPERTY 2,000 NET WORTH 4,000
6,000 6,000

22. QUIZ TIME!!!!
PRACTICAL BUSINESS ENGLISH

23. QUIZ RULE!!
 There will be 2 teams.
 Each question has some points
 The answer should be a word, not
sentence.
 A team who obtains more points will win
 Understand? Let’s start!!!!!!!!!

24. 1. 20 points
Q : The people who choose
where to advertise, in order
to reach the right customers.

25. 2. 10 points
Q : Free advertising, when
satisfied customers
recommend products to
their friends

26. 3. 30 points
Q : A defined set of customers
whose needs a company
plans to satisfy

27. 4. 20 points
Q : The statement of objectives
of an advertising campaign
that a client works out with an
advertising agency

28. 5. 100 points
Q : Advertising during periods
or seasons when sales are
normally relatively poor

29. 6. 200 points
Q : What are 4 major
promotional tools?

30. 7. 30 points
Q : Keeping financial records,
recording income and
expenditure, valuing assets
and liabilities, and so on

31. 8. 50 points
Q : Inspection and evaluation of
accounts by a second set of
accountants

32. 9. 70 points
Q : Writing down the details
of transactions (debits and
credits)

33. 10. 30 points
Q : The revenues received
by a company during a
given period, minus the cost
of sales, operating
expenses, and taxes.

34. 11. 80 points
Q : The reduction in value of
a fixed asset during the
years it is in use (charged
against profits)

35. 12. 60 points
Q : The amount of business
done by a company over a
year.

36. 13. 0.5 points
Q : A company’s owners.

37. 14. 1,000,000 points
Q : What are the four stages
of the standard product life
cycle?

38. THANK YOU!!!!!!!!