1. Prabhakar Mundkur
Chief Mentor, Percept H
e : prabhakar.mundkur@percepth.in
t : +91 98200 73957
skype : prabsyy
facetime : prabhakar.mundkur@gmail.com

2. Personal belief
‘To be strategic you must have the ability to
simplify not complicate’

4. Career Highlights
• Established the Strategy Planning Department in JWT
Mumbai in 1991
• Did a start up for JWT in East Africa in 1994
• Head of Strategy of JWT South Africa 1996
• Director in Charge of Unilever brands for JWT China
1997
• Board Director and shareholder with Euro RSCG ( now
Havas ) 1999

5. • President Everest Integrated Communications 2004
• CEO Percept Hakuhodo 2008
• Executive Director Percept Hakuhodo 2013
• Chief Mentor, Percept H April 2015

6. Some brands I worked on

7. Hair & Beauty

8. Oral Care

9. Auto

10. Entertainment

11. Beverages

12. Foods

13. Healthcare

14. Technology

15. Areas of expertise
• Brand Strategy
• Positioning
• Brand Portfolio Strategy
• Brand Architecture
• Brand Engagement
• Brand Communication
• Marketing and Advertising Research
• Managing an ad agency

16. https://in.linkedin.com/pub/prabhakar-mundkur/5/6b5/622