Marketing strategy of OYO Rooms

1. on your own room

3.  Ritesh Agarwal is an Indian entrepreneur,the
founder and CEO of OYO Rooms - the fastest
growing Branded network of hotels offline &
online.
 He started his entrepreneurial journey at the
age of 17 and is considered to be one of the
youngest CEOs in India.

4.  In 2011, Ritesh moved to Delhi with intentions of
starting up something of his own and at the same time
to prepare for SAT to move to the US for further
studies.
 He had joined the University of London’s indian
campus, but just after three days of joining he felt that
he couldn’t continue.
 Soon, he started travelling extensively across india at
the age of 17 and stayed in PG’s , budget hotel due to
his stay experiences he felt to launch Oravel stays in
2012.

6.  Oravel Stays Pvt. Ltd was his first startup in
the year 2012. Oravel was designed as a
platform to enable listing and booking of
budget and premium accommodations.
 In simpler terms, it was meant to be
destination for short and midterm rentals for
bed and breakfast joints, private rooms and
serviced apartments.

7.  Soon, Agrawal realised that just a combination
of bed and dinner would not fulfill the
expectations of budget travelers in India so he
transformed Oravel stays to OYO ROOMS,
2013 with the key proposition of offering
affordable and standardized accommodation.

8. Contd…
 OYO Rooms is India's largest branded network
of budget hotel chain .It currently operates in
more than 160 Indian cities including major
metros, regional hubs, leisure destinations and
pilgrimage towns ,with a current valuation of
nearly 360Cr.

9.  STP
 SEGMENATION
Luxury travellers-Destination Holidays , 5star
hotel, no compromises on quality and
services
Backpackers- (very frequent , yet extremely
budget conscious , can compromise on
quality)
Business executives- (Frequent , technology
savvy, looking for pocket friendly
accommodation ,yet cannot compromise on
luxury)

10. Targeting
In the case of OYO Rooms, Since it is
standardized hotel aggregator, it targets
the business executive and the
Backpackers .

11. Positioning
OYO rooms has chosen to be
standardized budget hotels aggregator
spread across the nation.
Value for the money.
No compromise on quality.
It has positioned itself as brand which
cares about its customer.

12. Market mix
Product
Oyo Rooms is one of the most popular
hotel booking online brands in India

13.  Price
 Oyo Room’s strategy is to attract customers with a
lower room price in comparison to the base price of the
hotel
 The main goal is to offer at an unmatched price and
which matches with the budget of user.
 Their room price varies from Rs. 999 to Rs. 4000
depending on the location and luxury of hotel.
 Overall Oyo rooms are following a very sensible
strategy which aims to provide rooms at a moderate
rate with awesome services and generate loyalty from
customers.

14. Place
Oyo rooms started from a single hotel in
Gurgaon and now has extended its empire
in all the parts of country along with going
beyond the seas in Malaysia and Nepal.
You can book it online with a confirmation
and then you can avail the services on
reaching the booked hotel on specific date.

15.  Promotion
• It has strong social media presence on Facebook with over 3.65
lakh fans and a Twitter following of over 26,000 followers.
• The brand claims to have over 5 million app downloads with a
good number of active users.
• To fast track its growth, OYO Rooms is organizing several
campaigns on social media platforms such as:
• #AurKyaChahiye videos on YouTube.
• Dubsmash Contest
• Father’s Day Celebration campaign, and IPL Final Verbal Combat.

18. Oyo team comprises of young and energetic
people who wants to deliver maximum both for the
company and individual growth.
With the dynamic team Oyo also provides a very
friendly working environment which helps in the
employees work according to their convenience,
come up with new innovations and work beyond
their strengths.
Even the leaders of Oyo are two youngsters who
were driven by the need to create a change in the
hospitability industry of India.

19. Oyo helps the users to search the hotels
according to the location and price.
It acts as an intermediate between the
hotels and the users and on booking collect
their commission fees as their income.
The services provided by the hotel is not in
the hands of Oyo but they help users in
picking hotels according to their
convenience.

20. Oyo provides a confirmation mail to the
users registered email id on booking any
room and also send them a confirmation
message on their mobile number which
ensures their payment and booking of hotel.
This message or email is used to show your
room confirmation while check in the
respective hotel. Hence, this completes the
marketing mix of Oyo Rooms.

23. • Books a part of Hotel’s inventory beforehand,
• Organizes those hotel rooms under their
brand name – Oyo Rooms
• These partner hotels provide standardized
service to customers of those rooms as
decided in a contract with Oyo
• Bookings are made through the Oyo Rooms
website and mobile application.

25.  First resident Asian to win Thiel Fellowship, 2013.
 Top 50 Entrepreneurs in 2013 by TATAFirst Dot
powered by NENAwards.
 Named as one of the '8 Hottest Teenage Start Up
Founders in the World' in 2013 by Business Insider.
 TiE-Lumis Entrepreneurial Excellence Award in
2014 & Business World Young EntrepreneurAward
in 2015.

27. Thank
You
Dhanyabad
Sukriya