This was our first attempt to create Balanced Score Card. We tried our hand at making a Balanced Score Card for Google Inc. I created it with my two friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
1. Balanced Scorecard Category Main Key Measure(s) Target(s)
Objective(s)
Financial Increased Net Increased Ad To innovate Ad
Revenue, Revenue, sense and
Adwordsmore
to have to be
more attractive
clickstream data
to make Adsense
and Adwords work
better
How are we perceived by our Increased Net Servers Cost, To have
shareholders?
Profit. economies of
scales to reduce
servers cost,
from South East Asia
as they are Cheaper,
,
What is the strategy for growth, Cost of Coding, Paramaetric use of
profitability, and risk viewed from the
perspective of the shareholder? Coding in order to
get
standardization
Cost of Acquisitions
Development of wherever
New technology profitable and
economical
Increase of Increased
customer base, Searches per day
Enhanced internet
experience of
customers
Retention of Increased usage
Customers of new products
Increased
effectiveness of
referring from one
product to another
2. Customer
How do our customers perceive us?
What is the strategy for creating value
and differentiation from the
perspective of the customer?
Search Most Relevant
Data
More Attractive
User Interface
More languages
More Downloading
Speed
More result speed
Mobile Search Availability in
wider Geography
Availability in
older models of
cellular phones
Response Time
Social Networking Penetration in
Western Countries
Increased usage in
Third World
Countries
Better User
Interface
Better Security
features
Communications More Storage
Space
Integration with
new products
Higher MB
attatchments
Internal Business Processes Better Security
features
3. Adsense & More relevant
Adwords sponsored links
At what processes must we excel?
What are the strategic priorities for
various business processes, which
create customer and shareholder
Integration Cross refernce and
promotion of
products
Response Time
Database Better
Enhancement organisation of
clickstream data
Learning and Innovation
How do we sustain our ability to be
innovative and to change?
What are the priorities to create a
climate that supports organization
change, innovation, and growth?
7. Balanced Scorecard Category Main Key Measure(s) Target(s)
Objective(s)
Financial
How are we perceived by our
shareholders?
What is the strategy for growth,
profitability, and risk viewed from the
perspective of the shareholder?
Customer
How do our customers perceive us?
What is the strategy for creating value
and differentiation from the
perspective of the customer?
8. Internal Business Processes
At what processes must we excel?
What are the strategic priorities for
various business processes, which
create customer and shareholder
Learning and Innovation
How do we sustain our ability to be
innovative and to change?
What are the priorities to create a
climate that supports organization
change, innovation, and growth?
