CILIP PPRG Marketing Excellence Awards impact winner 2015 Presented by Andy Ryan

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Look Left Look Right cast with Louisa Young, Cityread 2014 launch, St Pancras International © Rolf Marriott

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Image Bourgeois & Maurice, Cityread 2014 Club Forty Four performance © Richard Davenport
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3. • A programme of over 700 events across all 33 London boroughs
• Commissioning immersive pop-up performances from theatre company, Look Left
Look Right
• Securing £124k digital advertising space on escalator panels at 18 central London
Underground stations from Exterion Media.
• Opening reception and month-long exhibition at City Hall.
• Launch at St Pancras International including giveaway of 1,914 copies of My Dear I
Wanted to Tell You at St Pancras International
• Our first Cityread title for children, Private Peaceful by Michael Morpurgo
• Free family day at Museum of London Docklands – complete with wartime sweet
shop and Music Hall performances
• Engaging over 1000 Year Six pupils in twelve London boroughs in local archive
workshops and letter exchange programme
• The creation of a Quick Reads sampler for use by emergent readers in libraries and
prisons
Image Catford Cityreaders 2014 © Cathy Myers
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‘Alternative London’ theme –
Rivers of London by Ben Aaronovitch
Covent Garden launch
33-library author tour
Immersive performances at Westminster
Reference Library
Money-can’t-buy event on the Mail Rail
Comics panel discussion, The Society Club
Media coverage
Extensive local events programme
Image: Mama Thames in Rivers of London – A Hidden Chapter interactive Cityread/Look Left Look
Right performance © Richard Davenport

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7. How We Add Value
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Our partnerships – publishers, cultural,
archives, education, heritage,
commercial, local & regional government,
public bodies
The income we generate and the
economies of scale we realise - £1.5m in
four years. Library services contribute
£550 pa.
The noise we make – our shared, louder
voice; our media partnerships
Strengthening libraries – staff training,
peer learning, networking
Image Cityread 2015 Covent Garden launch © Richard Davenport

8. Increasingly diminishing public sector
funding
Libraries under more pressure
But…
Forming Cityread charity
Young Cityread London
Coming to a city near you…?
Image Cityread 2012 launch at St Panccras International © Julian Creff
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Author Ben Aaronovitch and actor Ben Bailey Smith (aka Doc Brown) at Cityread 2015 launch event, Covent Garden

10. www.cityread.london  twitter @cityreadlondon  facebook/cityreadlondon
Cityread London is owned, designed and delivered by Stellar Libraries CIC
Info Andy Ryan Director Stellar Libraries  07787 431219  andy.ryan@stellarlibraries.co.uk
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