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Introduction
In-Stat projects strong growth for smartphone
platforms and even stronger growth for smartphone
applications, but much depends on the extensive
development of high value applications.
As applications developers are making decisions on
which developer ecosystems to join and support,
there are several viable alternatives that can make the
choice tough. Each has advantages and limitations
from the perspective of an applications developer.
The purpose of this white paper is to succinctly lay
out these alternatives and their pros and cons with
special emphasis on examining the potential for the
use of Linux in the mobile environment.
Mobile Linux has the potential to offer unique benefits
to users and become a significant, if not dominant,
smartphoneOS.However,thisfutureisnotinevitable.
Mobile Linux faces some challenges, including the
potential for a fragmentation of standards.
If some issues are not resolved, Mobile Linux could
become a postscript in the growth of smartphones.
And, failure in the mobile realm could injure the
Linux reputation in other environments. By bringing
attention to its pros and cons, the hope is that the
community of users and developers can attain the
full benefits that the smartphone and a Linux OS can
offer.
Smartphones - The Next Computing
Platform
Figure 1 shows that smartphone unit volumes
grew phenomenally from 2003-2006; experiencing
a 100% CAGR over the period. In 2006, In-Stat
estimates that manufacturers built and shipped over
80 million units. In-Stat projects that smartphone
units will grow at a 40% CAGR through 2010.
These devices, which function as combination
mobile phones and handheld computing devices
offer users the benefits of a single device and real-
time information in a convenient form factor.
Smartphones have actually begun to replace – and
will increasingly displace -- laptops as the primary
computing device for mobile workers. Smartphones
are a lower-cost and lighter-weight solution to a
wirelessly enabled laptop where a mobile application
does not involve extensive keyboard entry.
Figure 1. Smartphone Unit Shipment
– 2003 to 2010
ACCESS White Paper
Mobile Linux - Going Native
2 August 2007
0
50
100
150
200
250
2003 Est.
Source: In-Stat, 9/06
2004 Est. 2005 Est. 2006 Fcst. 2007 Fcst. 2008 Fcst. 2009 Fcst. 2010 Fcst.
Units in
Millions
Worldwide Smartphone Shipments
In addition, businesses are increasingly taking direct
responsibility for wireless services used by their
employees, which is driving demand for low cost,
easy to manage smartphones. While consumers
have widely adopted mobile communications, only
about half of businesses have embraced wireless
services in the interest of productivity for their
employees.
Finally, wireless operators know that smartphone
subscribers use many more services than the typical
feature phone user. The result is higher average
revenue per user (ARPU), much of which falls directly
to the bottom line for the wireless operator.
The result is that there is a burgeoning marketplace
for independent developers to write custom
applications for users. As equipment and service
prices drop and as functionality, particularly with
third -party applications, increases, excuses not to
adopt smartphone applications fade away.
Applications on Smartphones
The definition that In-Stat uses for a smartphone is
a cellular phone that uses a smartphone operating
system. While somewhat circular, this definition is
appropriate and effective because all smartphone
operating systems also have an ecosystem
of developers that write applications for that
environment using well-documented tools.
The essence of the definition of a smartphone is
that it is intended to use applications developed by
independent third-parties. In contrast to most cellular
phones where a device manufacture will define
an application and contract out its development,
smartphones involve outside developers
speculatively writing applications.
At this stage of the smartphone market, most users
tend to stay with the default mobile browser and
often the mobile email application. However, an
increasing number of users are customizing their
phones and adding new applications.
Figure 2 shows that US users of smartphones
downloaded relatively few applications when
compared to PC users. Almost one-third, 29%, used
nothing but default applications, and the median
was 2 applications.
Figure 2. Number of Applications Installed or
Added by US Smartphone Users in 2006
However, as the smartphone market segment grows
and the number of applications has been increasing,
the number of smartphone applications downloads
has been growing faster than the hardware sales
shown in Figure 1. In-Stat projects that this will
continue for the foreseeable future.
Smartphone OS Developers Ecosystem
The common characteristic of all smartphone
OS’s is that they are identified as such by their
ACCESS White Paper
3
Source: In-Stat, 9/06
Four or more
21%
Three
12%
One
17%
n=229
Two
21%
None
29%
4
developers and that they have an ecosystem. The
ultimate goal of any company that strives toward
the development of an ecosystem is to produce a
profitable development environment that manages
the sometimes conflicting goals of creativity and
compliance with standards. Achieving this goal
involves multiple aspects:
•	Standards setting and ongoing revisions
•	Compliance testing (including enforcement
mechanisms when there is failure to comply)
•	Joint marketing and promotional efforts
In practice, there are multiple overlapping developer
ecosystems that sometimes compete and
sometimes complement each other. In addition to
the ecosystems for smartphone OS’s and some
of the development application environments
(DAEs), some wireless operators have developer
ecosystems.
What Users Want on Mobile Devices
All of the discussion of ecosystems, sales channels,
and support obligations are secondary to satisfying
the needs of the end-users. Figure 3 shows what a
sample of 229 US smartphone users stated were
the key factors in their decision to buy this device.
The most important decision by a significant
margin is the number and type of applications
that are available. This is consistent with the role
of a smartphone as a customizable application
platform.
Figure 3. Reasons Given for Selecting a
Smartphone
The Confusion Associated with
Mobile Linux
There are many reasons to expect that Linux
will succeed, and perhaps even dominate, the
smartphone environment. Many regulators want to
encourage non-proprietary operating systems within
their jurisdiction. The nature of Linux is such that it can
have a small memory footprint, and many individuals
and organizations contribute to the platform, reducing
development costs. There are well-established Linux
ecosystems and many end-users and their employers
are favorably predisposed to consider Linux.
At the same time, there are a number of challenges
that could hamper the developers of Mobile Linux
from achieving full potential. First, a smartphone OS
can serve either as a computing platform to which the
user can choose to download third party applications
or as an embedded OS. In the case where the user
is able to download applications, most of the benefits
accrue to the user. Acquiring a platform that allows
them to customize their experience is very valuable
to many users.
ACCESS White Paper
Salesperson
Recommendation
Employer Directive
Phone brand
OS
Carrier
Available
Applicationss
13%
37%
47%
63%
69%
82%
17%
12%
27%
21%
19%
11%
70%
51%
26%
17%
12%
7%
0% 20% 40% 60% 80% 100%
Source: In-Stat, 9/06n=229
In the latter case of using a smartphone OS as an
embedded platform, most of the benefits accrue
to the manufacturer. While the user gets a more
customized phone sooner, the use of a smartphone
OS as an embedded operating system is primarily a
manufacturing convenience. A problem arises when
a manufacturer that is using the smartphone OS as
an embedded platform promotes the fact that it has
a smartphone OS. As Figure 4 shows, this was the
case for a majority of the smartphone licenses sold
in 2006.
Figure 4. Percentage of Smartphone OS’s
Implemented as Embedded OS and as
Computing Platforms
The problem is that some, if not most, of the customers
buying the de-featured smartphone that cannot
downloadtheapplicationsthatareavailablewiththatOS
will be disappointed. While some can run applications
designed for DAE’s, such as Java™ and Brew™, these
are limited when compared to applications designed for
a smartphone OS. This includes:
•	Limited support of high-resolution screens or other
non-PC standard sized screens
•	No Cell ID to support user authentication for
security
•	Limited file access, including the databases used
on the device. This includes contact databases,
but more significantly local and remote applications
databases.
•	No multithreading capability, which allows multiple
applications to share smartphone resources
simultaneously.
A comprehensive feature-by-feature comparison of
Java, BREW, and Linux is beyond the scope of this
white paper. However, it is fair to say that Java and
Brew are suitable for casual games and “worklike”
applications, while it would be ill-advised to develop a
real-time diagnostics application for telemedicine for
anything other than a native application. Applications
that run in a “sandbox” are nice, but future users of
smartphones will come to expect the performance
and capabilities of applications designed to run in
native mode.
Furthermore, most mobile phones, not just
smartphones, can run applications for Java or Brew.
If all a user wants is an application that can run one
of these DAE’s, he can save the expense and trouble
of buying a smartphone.
Finally, users become confused when some models
can download applications and others cannot. This
creates confusion, and prospective customers that
are confused do not buy.
The second challenge for the growth of Mobile
Linux is that there is a risk of fragmentation to
the definition of “Mobile Linux.” Over the past few
years, a number of independent organizations have
5
ACCESS White Paper
Source: In-Stat, 8/06
Computing
Smartphone
46%
n=229
Cellular Phone
with embedded
Smartphone OS
54%
formed to promote the use of Linux in the mobile
environment, including the LiMO Foundation, Linux
Phone Standards Forum (LiPS), the Consumer
Electronics Linux Forum (CELF), and the Open
Mobile Alliance (OMA).
Ideally, these organizations will ultimately come
up with a unified set of standards. Anything other
than this will result in incompatibilities. This will
force applications developers to use the common
commands, relegating Mobile Linux to be little more
than a DAE.
Incompatibility among Linux implementations is
an issue about which all Linux proponents should
be concerned. One of the primary benefits many
parties attribute to Linux, and UNIX-like platforms
in general, is platform independence. Unsuccessful
implementation of standards across Mobile Linux
initiatives would be very visible, and could “poison
the well” for all Linux/UNIX implementations. At least,
uncertainty will again cause prospective customers
to shop for other, less baffling alternatives.
Requirements for Mobile Linux to
Succeed
For Linux to reach its full potential in the mobile
environment, there are three groups that will need
to support its adoption. The first is the creation of
an effective ecosystem for Mobile Linux. The logical
place to start is a combination of the existing Linux/
UNIX ecosystem along with the Palm OS (Garnet)
developers. The combination of these entities is likely
but not assured. The ACCESS Linux Platform™
is designed to make this happen more easily and
efficiently.
Also critical is the acceptance and then request by
the Information Technology (IT) department of the
customers to use Linux as an OS. The expectation
is that the tools and techniques for supporting
Mobile Linux are similar to supporting Linux in other
environments. It is essential that this be true.
As long as the ecosystem is strong and customer IT
departments are supportive, it is likely that carriers will
fall in line – the third requirement. Unlike most of the
computing industry, carrier support is an important
consideration. While the support for smartphones
is different from most phones, the carriers still have
strong influence on the device choice.
Conclusion
The unit sales of smartphones as a category will
grow. The primary question that remains has to
do with the smartphone platforms on which the
future will be built.
Mobile Linux offers users many significant
benefits, mostly the flexibility associated
with what promises to be a large and diverse
ecosystem. However, all interested parties must
find common ground on direction and marketing
messages, or risk the confusion of prospective
customers.
6
©2007 In-Stat All Rights Reserved | http://www.in-stat.com
Development of this white paper was sponsored by ACCESS CO Ltd.

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ACCESS_WP_GoNative_web

  • 1.
  • 2. Introduction In-Stat projects strong growth for smartphone platforms and even stronger growth for smartphone applications, but much depends on the extensive development of high value applications. As applications developers are making decisions on which developer ecosystems to join and support, there are several viable alternatives that can make the choice tough. Each has advantages and limitations from the perspective of an applications developer. The purpose of this white paper is to succinctly lay out these alternatives and their pros and cons with special emphasis on examining the potential for the use of Linux in the mobile environment. Mobile Linux has the potential to offer unique benefits to users and become a significant, if not dominant, smartphoneOS.However,thisfutureisnotinevitable. Mobile Linux faces some challenges, including the potential for a fragmentation of standards. If some issues are not resolved, Mobile Linux could become a postscript in the growth of smartphones. And, failure in the mobile realm could injure the Linux reputation in other environments. By bringing attention to its pros and cons, the hope is that the community of users and developers can attain the full benefits that the smartphone and a Linux OS can offer. Smartphones - The Next Computing Platform Figure 1 shows that smartphone unit volumes grew phenomenally from 2003-2006; experiencing a 100% CAGR over the period. In 2006, In-Stat estimates that manufacturers built and shipped over 80 million units. In-Stat projects that smartphone units will grow at a 40% CAGR through 2010. These devices, which function as combination mobile phones and handheld computing devices offer users the benefits of a single device and real- time information in a convenient form factor. Smartphones have actually begun to replace – and will increasingly displace -- laptops as the primary computing device for mobile workers. Smartphones are a lower-cost and lighter-weight solution to a wirelessly enabled laptop where a mobile application does not involve extensive keyboard entry. Figure 1. Smartphone Unit Shipment – 2003 to 2010 ACCESS White Paper Mobile Linux - Going Native 2 August 2007 0 50 100 150 200 250 2003 Est. Source: In-Stat, 9/06 2004 Est. 2005 Est. 2006 Fcst. 2007 Fcst. 2008 Fcst. 2009 Fcst. 2010 Fcst. Units in Millions Worldwide Smartphone Shipments
  • 3. In addition, businesses are increasingly taking direct responsibility for wireless services used by their employees, which is driving demand for low cost, easy to manage smartphones. While consumers have widely adopted mobile communications, only about half of businesses have embraced wireless services in the interest of productivity for their employees. Finally, wireless operators know that smartphone subscribers use many more services than the typical feature phone user. The result is higher average revenue per user (ARPU), much of which falls directly to the bottom line for the wireless operator. The result is that there is a burgeoning marketplace for independent developers to write custom applications for users. As equipment and service prices drop and as functionality, particularly with third -party applications, increases, excuses not to adopt smartphone applications fade away. Applications on Smartphones The definition that In-Stat uses for a smartphone is a cellular phone that uses a smartphone operating system. While somewhat circular, this definition is appropriate and effective because all smartphone operating systems also have an ecosystem of developers that write applications for that environment using well-documented tools. The essence of the definition of a smartphone is that it is intended to use applications developed by independent third-parties. In contrast to most cellular phones where a device manufacture will define an application and contract out its development, smartphones involve outside developers speculatively writing applications. At this stage of the smartphone market, most users tend to stay with the default mobile browser and often the mobile email application. However, an increasing number of users are customizing their phones and adding new applications. Figure 2 shows that US users of smartphones downloaded relatively few applications when compared to PC users. Almost one-third, 29%, used nothing but default applications, and the median was 2 applications. Figure 2. Number of Applications Installed or Added by US Smartphone Users in 2006 However, as the smartphone market segment grows and the number of applications has been increasing, the number of smartphone applications downloads has been growing faster than the hardware sales shown in Figure 1. In-Stat projects that this will continue for the foreseeable future. Smartphone OS Developers Ecosystem The common characteristic of all smartphone OS’s is that they are identified as such by their ACCESS White Paper 3 Source: In-Stat, 9/06 Four or more 21% Three 12% One 17% n=229 Two 21% None 29%
  • 4. 4 developers and that they have an ecosystem. The ultimate goal of any company that strives toward the development of an ecosystem is to produce a profitable development environment that manages the sometimes conflicting goals of creativity and compliance with standards. Achieving this goal involves multiple aspects: • Standards setting and ongoing revisions • Compliance testing (including enforcement mechanisms when there is failure to comply) • Joint marketing and promotional efforts In practice, there are multiple overlapping developer ecosystems that sometimes compete and sometimes complement each other. In addition to the ecosystems for smartphone OS’s and some of the development application environments (DAEs), some wireless operators have developer ecosystems. What Users Want on Mobile Devices All of the discussion of ecosystems, sales channels, and support obligations are secondary to satisfying the needs of the end-users. Figure 3 shows what a sample of 229 US smartphone users stated were the key factors in their decision to buy this device. The most important decision by a significant margin is the number and type of applications that are available. This is consistent with the role of a smartphone as a customizable application platform. Figure 3. Reasons Given for Selecting a Smartphone The Confusion Associated with Mobile Linux There are many reasons to expect that Linux will succeed, and perhaps even dominate, the smartphone environment. Many regulators want to encourage non-proprietary operating systems within their jurisdiction. The nature of Linux is such that it can have a small memory footprint, and many individuals and organizations contribute to the platform, reducing development costs. There are well-established Linux ecosystems and many end-users and their employers are favorably predisposed to consider Linux. At the same time, there are a number of challenges that could hamper the developers of Mobile Linux from achieving full potential. First, a smartphone OS can serve either as a computing platform to which the user can choose to download third party applications or as an embedded OS. In the case where the user is able to download applications, most of the benefits accrue to the user. Acquiring a platform that allows them to customize their experience is very valuable to many users. ACCESS White Paper Salesperson Recommendation Employer Directive Phone brand OS Carrier Available Applicationss 13% 37% 47% 63% 69% 82% 17% 12% 27% 21% 19% 11% 70% 51% 26% 17% 12% 7% 0% 20% 40% 60% 80% 100% Source: In-Stat, 9/06n=229
  • 5. In the latter case of using a smartphone OS as an embedded platform, most of the benefits accrue to the manufacturer. While the user gets a more customized phone sooner, the use of a smartphone OS as an embedded operating system is primarily a manufacturing convenience. A problem arises when a manufacturer that is using the smartphone OS as an embedded platform promotes the fact that it has a smartphone OS. As Figure 4 shows, this was the case for a majority of the smartphone licenses sold in 2006. Figure 4. Percentage of Smartphone OS’s Implemented as Embedded OS and as Computing Platforms The problem is that some, if not most, of the customers buying the de-featured smartphone that cannot downloadtheapplicationsthatareavailablewiththatOS will be disappointed. While some can run applications designed for DAE’s, such as Java™ and Brew™, these are limited when compared to applications designed for a smartphone OS. This includes: • Limited support of high-resolution screens or other non-PC standard sized screens • No Cell ID to support user authentication for security • Limited file access, including the databases used on the device. This includes contact databases, but more significantly local and remote applications databases. • No multithreading capability, which allows multiple applications to share smartphone resources simultaneously. A comprehensive feature-by-feature comparison of Java, BREW, and Linux is beyond the scope of this white paper. However, it is fair to say that Java and Brew are suitable for casual games and “worklike” applications, while it would be ill-advised to develop a real-time diagnostics application for telemedicine for anything other than a native application. Applications that run in a “sandbox” are nice, but future users of smartphones will come to expect the performance and capabilities of applications designed to run in native mode. Furthermore, most mobile phones, not just smartphones, can run applications for Java or Brew. If all a user wants is an application that can run one of these DAE’s, he can save the expense and trouble of buying a smartphone. Finally, users become confused when some models can download applications and others cannot. This creates confusion, and prospective customers that are confused do not buy. The second challenge for the growth of Mobile Linux is that there is a risk of fragmentation to the definition of “Mobile Linux.” Over the past few years, a number of independent organizations have 5 ACCESS White Paper Source: In-Stat, 8/06 Computing Smartphone 46% n=229 Cellular Phone with embedded Smartphone OS 54%
  • 6. formed to promote the use of Linux in the mobile environment, including the LiMO Foundation, Linux Phone Standards Forum (LiPS), the Consumer Electronics Linux Forum (CELF), and the Open Mobile Alliance (OMA). Ideally, these organizations will ultimately come up with a unified set of standards. Anything other than this will result in incompatibilities. This will force applications developers to use the common commands, relegating Mobile Linux to be little more than a DAE. Incompatibility among Linux implementations is an issue about which all Linux proponents should be concerned. One of the primary benefits many parties attribute to Linux, and UNIX-like platforms in general, is platform independence. Unsuccessful implementation of standards across Mobile Linux initiatives would be very visible, and could “poison the well” for all Linux/UNIX implementations. At least, uncertainty will again cause prospective customers to shop for other, less baffling alternatives. Requirements for Mobile Linux to Succeed For Linux to reach its full potential in the mobile environment, there are three groups that will need to support its adoption. The first is the creation of an effective ecosystem for Mobile Linux. The logical place to start is a combination of the existing Linux/ UNIX ecosystem along with the Palm OS (Garnet) developers. The combination of these entities is likely but not assured. The ACCESS Linux Platform™ is designed to make this happen more easily and efficiently. Also critical is the acceptance and then request by the Information Technology (IT) department of the customers to use Linux as an OS. The expectation is that the tools and techniques for supporting Mobile Linux are similar to supporting Linux in other environments. It is essential that this be true. As long as the ecosystem is strong and customer IT departments are supportive, it is likely that carriers will fall in line – the third requirement. Unlike most of the computing industry, carrier support is an important consideration. While the support for smartphones is different from most phones, the carriers still have strong influence on the device choice. Conclusion The unit sales of smartphones as a category will grow. The primary question that remains has to do with the smartphone platforms on which the future will be built. Mobile Linux offers users many significant benefits, mostly the flexibility associated with what promises to be a large and diverse ecosystem. However, all interested parties must find common ground on direction and marketing messages, or risk the confusion of prospective customers. 6 ©2007 In-Stat All Rights Reserved | http://www.in-stat.com Development of this white paper was sponsored by ACCESS CO Ltd.