This document summarizes Twitter strategies and activities of various companies in 2009-2010. It describes how companies like Best Buy, US Geological Survey, The North Face, Dell, JetBlue, Teusner Wines, Current, Tasti D-Lite, CoffeeGroudz, Etsy, NAKEDPizza, American Apparel, Pepsi, and Levi's used Twitter to engage customers, share information, and boost their brands. Many noted how Twitter allowed for a more personal and conversational interaction compared to other marketing channels.
7. The North Face
The North Face 2007 10 Twitter
2008 The North Face
12
iPhone
250,000
2009 The North Face 2.0
Twitter
API The
North Face Twitter
Twitter Twitter
2007 @thenorthface 2008
North Face Twitter
2009 Twitter
The North Face
Twitter The North Face
Twitter @thenorthface re-tweet
The North Face Twitter
2009 11 The North
Face
15. Current
2008 Current
Current
Current
Twitter “ Twitter ” Current
Robin Sloan “
”
Current “
”
Current Tweet
Sloan Twitter API API
“ ”Frank Lentz Current “
”
Sloan 10
Twitter
Twitter
Current Twitts
“ ”
Lentz “ ”
Current Tweets
“ Flash ” Lentz “
”
Current
“ ” Sloan “
”
Sloan Twitter API “
”
19. CoffeeGroudz
CoffeeGroudz
16
10 CoffeeGroudz J.R.Cohen
“ ”
JR. Cohen2008 10 Twitter J.R.
“ DM Direct Message Twitter
” J.R. Twitter
Twitter J.R.
“ J.R.”
J.R. J.R.
“ ”
2008 CoffeeGroudz Sean Stoner @maslowbeer
“to-go ” Sean
Twitter J.R. Twitter Sean
J.R.
JR Sean Twitter to-go
J.R. “ ”
“
” “ to-go
”
20. Esty
Esty 2005
65 25 Etsy
Etsy 2007 Twitter Twitter
Anda Corrie @Etsy
Etsy Twitter Anda
@Etsy Tweet Twitter
Anda “ ”
Etsy Twitter Etsy Blog The Storque Anda
Twitter“ ”
Twitter Blog RSS Feed Anda “ ”
Twitter @Etsy Twitter Etsy
Twitter retweets retweet
tweet Etsy Twitter
@Etsy
Etsy “ ”
“Twitter ” Anda
Anda “ Twitter
”
Anda Twitter Etsy Blog
Twitter
@Etsy Twitter Etsy
Anda Etsy tweet
@Etsy retweet
Etsy Twitter
2009 4 24 – “Etsy Day Etsy ”
Etsy SchuGirl Etsy
Etsy 2009 4 24
21. “ Etsy ”
Etsy day
Martha Stewart @MarthaStewart
Twitter Anda @Etsy
Anda Twitter Etsy
Twitter
22. NAKEDPizza
2006
NAKEDPizza Pizza
NAKEDPizza pizza
Jeff Leach Randy Crochet Naked Pizza 2009 3 Twitter Mark
Cuban Jeff Twitter
pizza
2000 3000 1
“
Twitter ” Jeff
Twitter
Jeff Twitter
Twitter Twitter Naked
Naked Pizza Twitter
Twitter
Naked Pizza Twitter 4 23 Twitter
15%
Jeff 5 29 Twitter
68.6% “ Twitter ”
23. American Apparel
American Apparel
2007
@americanapparel Lisa Kim
Twitter
American Apparel Blog Fans Blog
Fans Twitter
Lisa @americanapparel
DM Ryan Marshal
·ThePanicRoom
American Apparel Blog Lisa American Apparel
Lisa
Blog American Apparel
Banner
Blog pacingthepanicroom.com American Apparel
Twitter
Twitter