13. Conversion Optimizer The Conversion Optimizer allows you to specify your maximum cost-per-acquisition (CPA) bid and Google automatically adjusts your CPC bids to achieve those CPAs. Requires the use of conversion tracking and at least 300 conversions in the previous 30 days.
24. Marketer’s Objective: Effective Advertising At the Right Time With the Right Message Through the Right Medium 7:00 am Morning Paper 8:00 am Drive-Time Radio 10:00 am Check News Online 12:00 pm Send a Text Message 3:00 pm Chat with Colleague about Latest Movie 9:00 pm Prime Time TV The Right Consumer 1 2 3 4 5:00 pm Search for Dinner Recipes Online
25. Google Print Ads: Overview Currently adding Spanish-language and college newspapers to network Easier scale I Better targeting Fewer touch-points I Increased efficiency Bringing the simplicity and scale of a web- enabled marketplace to newspaper advertising Print Ads Key Benefits At Scale: Nationwide Coverage Over 400 major US newspapers 1 Targeted: Geography and Section Specific Choose sections or even special-interest papers 2 Efficient: Marketplace-Driven Pricing You offer what the ad is worth to you 3 Simple: Centralized Buying One interface and one invoice for multi-paper buys 4
26. Google Print Ads: Newspaper Partners Google’s network includes over 450 daily newspapers, including the primary newspaper in 32 of the top 35 DMA’s. 1 Editor & Publisher (2005) newspaper fact book Over 31M in total circulation 60% of total US paid circulation 1
27. Google TV Ads: Overview A fully integrated, end-to-end digital system for buying, selling, measuring, and delivering TV ads Key Benefits TV Ads Measurable: Near Real Time Reporting Second-by-second viewership data within 24 hours 1 Accountable: No Make Goods, No Bundling Advertisers pay only for impressions delivered 2 Flexible: Better Optimization Adjust campaigns on the fly with a few clicks of the mouse 3 Efficient: All-Digital Workflow Access 100 channels through a single interface 4 Strong National Footprint 13 million households via EchoStar partnership 5