21 Inbound Marketing Lessons from Marcus Sheridan (@TheSalesLion) at #INBOUND15

1. 21 INBOUND
MARKETING
LESSONS FROM
MARCUS SHERIDAN
#INBOUND15
@TheSalesLion
Curated by
@askMrMaverick

2. Curated by
@askMrMaverick
THE ULTIMATE
CONTENT
STRATEGY
IS LISTENING
Marcus Sheridan
@TheSalesLion

3. If I'm shaking in my boots,
I don't need to tell you.
Let me just stand here
and shake.
Marcus Sheridan
@TheSalesLion
Curated by
@askMrMaverick

4. Curated by
@askMrMaverick
Everyone should (want to)
be part of marketing.
Marcus Sheridan
@TheSalesLion

5. If you want to be an agent of
change in your industry,
start talking about what's
wrong with it.
Marcus Sheridan
@TheSalesLion
Curated by
@askMrMaverick

6. Curated by
@askMrMaverick
Yoursalesteamshouldbe
producingcontent...treatitlike
payroll:required,notapastime.
Marcus Sheridan
@TheSalesLion

7. Curated by
@askMrMaverick
Marcus Sheridan
@TheSalesLion
Inbound is being the best teachers in the world.

8. Curated by
@askMrMaverick
Getinboundmarketing
participationfromthe
wholeorganization.
Marcus Sheridan
@TheSalesLion

9. Curated by
@askMrMaverick
Everythinginbusiness
comesdowntobuy-in.
Marcus Sheridan
@TheSalesLion

10. Curated by
@askMrMaverick
Yourcontentisthesoulofyour
business.Importanttoget
insightsfromallemployeesto
createcontent.
Marcus Sheridan
@TheSalesLion

11. Curated by
@askMrMaverick
Inbound isn't a
program...it's a CULTURE
Marcus Sheridan
@TheSalesLion

12. Curated by
@askMrMaverick
Yes... And
The two most important words of
great workshops and
communication.
Marcus Sheridan
@TheSalesLion

13. Curated by
@askMrMaverick
Inbound Marketing
is a sales tool,
not a marketing tool.
Marcus Sheridan
@TheSalesLion

14. Curated by
@askMrMaverick
It'sourjobtobuildthe
brandofouremployees.
Marcus Sheridan
@TheSalesLion

15. Curated by
@askMrMaverick
Marketers,youcan
blamesalesoryou
canbesales.
Marcus Sheridan
@TheSalesLion

16. Curated by
@askMrMaverick
When someone says they don’t
have the time, they really
mean “it’s not important to me,
it's not valuable enough.
Marcus Sheridan
@TheSalesLion

17. Curated by
@askMrMaverick
Every single business is
built on the same truth:
Trust.
Marcus Sheridan
@TheSalesLion

18. Curated by
@askMrMaverick
If your leadership doesn't
buy into inbound, no one
else will.
Marcus Sheridan
@TheSalesLion

19. Curated by
@askMrMaverick
Number 1 problem in our industry
(inbound marketing) is a lack of buy-in from the top.
~Marcus Sheridan
@TheSalesLion

20. Curated by
@askMrMaverick
Four types of communicators:
1) writers 2) actors 3) talkers
4) questioners.
Marcus Sheridan
@TheSalesLion

21. THEIDEATHATA
WEBSITEISEVER
COMPLETEDISA
JOKE.
Marcus Sheridan
@TheSalesLion
Curated by
@askMrMaverick

22. If you could be a dramatically
better teacher and
communicator, why wouldn’t
you be?
And how many more lives
would you change in the
process?
Curated by
@askMrMaverick