According to rightmove.co.uk, the UK’s largest property website, interest in a property for sale drops by 50% in weeks 3-4 compared to weeks 1-2. This means you need a plan should your property not receive an acceptable offer in the first 4 weeks. In this eGuide, I will be sharing 6 very simple, yet hugely powerful, tips that your estate agent can implement to fight against the drop in interest that is inevitable. It’s VERY important your property does not start to stagnate on the market. Read the guide now, you will be amazed at how simple they are and you will be left wondering why your estate agent didn't automatically implement these steps.

1. 6 Simple And
Powerful Steps
To Attract
More Property
Viewings

2. Contents
03 Have new professional photos taken
(including lifestyle images)
04 Upgrade your property advert online
to a Premium Listing
05 Upgrade your property advert online
to a Featured property
06 Regularly Rotate Images
07 Amend the description and capitalise
the main benefits
08 Change the marketing price
09 more help and contact

3. pERRY
POWER
Have new professional
photos taken (including
lifestyle images)
This is one of my biggest bugbears.
Estate agents agree that over 90% of buyers
begin their property search online, but only
a handful of agents consider the quality of
photography to be a priority. I regularly see
many advertised properties, supported by
poor quality images. First impressions count
when marketing a property, and if an agent is
unwilling to put effort in at this early stage,
then I’d avoid them at all costs.
“Estate agents
agree that over
90% of buyers
begin their
property search
online”
Before
Capturing lifestyle images is very important.
When searching for a property, potential buyers
aren’t simply looking to invest in bricks and
mortar. In fact, they are seeking what they
perceive to be a particular lifestyle that comes
with the property, and the lifestyle images
should be there to give them a glimpse of what
they can expect, if they choose to buy.
“Potential buyers are seeking
a particular lifestyle that comes
with the property”
03 / Perry Power / 6 Simple And Powerful Steps To Attract More Property Viewings
AFTER

4. pERRY
POWER
Upgrade your property
advert online to a
Premium Listing
Premium promotion is available to all estate agents through rightmove.co.uk
and Zoopla, but very few agents choose this option. Why? Simply because
it costs more, which in turn has a negative impact on their profit.
According to rightmove.co.uk, a premium listing can increase interest in
your property by 33%, helping it to stand out from the crowd, become more
visible and by immediately giving the property searcher more images and
information on the search results page.
04 / Perry Power / 6 Simple And Powerful Steps To Attract More Property Viewings
“A premium
listing can
increase interest
in your property
by 33%”

5. pERRY
POWER
Upgrade your property
advert online to a
Featured property
A featured property advert on the portals which places your
property right at the top of a search creates 40% more interest,
according to rightmove.co.uk.
It really is simple: better marketing = more viewings = a better
price for your property.
05 / Perry Power / 6 Simple And Powerful Steps To Attract More Property Viewings
“A featured
property listing
can increase
interest in
your property
by 40%”

6. pERRY
POWER
Regularly
Rotate Images
Rotating images of the property online is a great way of
reducing the chances of your property beginning to stagnate
on the market - what we in the industry call ‘brickor mortis’.
By regularly rotating the images but ensuring that the most
impressive shots are always shown first, it can alter a potential
buyer’s perception.
For example, it may be that someone who viewed the property
online last week and wasn’t particularly impressed by the
outside of the house, then sees the fantastic kitchen the next
time they search, prompting them to make that all important
enquiry. Remember that home buyers are usually willing to
compromise on one or more aspects of a property.
06 / Perry Power / 6 Simple And Powerful Steps To Attract More Property Viewings
“Remember that
home buyers
are usually
willing to
compromise”

7. pERRY
POWER
Amend the description
and capitalise the
main benefits
The property description below is sadly typical of those displayed by many
estate agents. It fails to stand out and emphasise the key benefits of the home.
I’m sure you’ll agree that this is a much more positive description. It’s short
and to the point, communicating the benefits of the property and prompting the
buyer to click to find out more.
07 / Perry Power / 6 Simple And Powerful Steps To Attract More Property Viewings
“Communicate
the benefits of
the property”

8. pERRY
POWER
Change the
marketing price
By changing the marketing price, I don’t mean reducing the
price that you are hoping to achieve, but changing the marketing
approach.
For example, if your property has been on the market with an
asking price of £400,000 for the past few months hoping to
achieve £390,000 but not generating much interest, why not
try stating “offers in excess of £380,000” instead? It’s all about
tapping into the psychology of the buyer.
There are many benefits to this approach. My other ebook:
“Setting the right marketing price when selling your property”,
will explain in detail the pros and cons of five different tried and
tested options, when setting a price for your property.
08 / Perry Power / 6 Simple And Powerful Steps To Attract More Property Viewings
“why not try
offers in excess
of £380,000
instead of an
asking price of
£390,000”

9. and Finally...
Did you know: On average, 60% of property owners end
up having to change estate agents before eventually selling
their property with the average property selling for 21%
below the original asking price.
I have helped hundreds of home owners successfully
navigate the challenges of selling. With over 11 years
experience in the industry, I am now using that experience
to help you avoid the common pitfalls via eGuides, my
website forum, Podcasts and Webinars. It’s all FREE!
need more help?
No problem, get in touch and I would be happy to help.
Speak soon
perrypower.co.uk
@power_perry
facebook.com/perrypowerspecialist
soundcloud.com/perry-power
youtube.com/user/propertyadvice
uk.linkedin.com/in/perrypower
perry@perrypower.co.uk
09 / Perry Power / 6 Simple And Powerful Steps To Attract More Property Viewings