A custom Revelation Influencer Study is a fast, highly productive qualitative marketing research study of your brand and competition. Guided by your specific goals and using our proven methods,* we complete depth conversational interviews with hard-to-reach purchase decision influencers: those people whose choices and viewpoints either drive or impede your brand success. Once clients see our report of data, insights, and implications, they armed with knowledge and immediate action ideas for their brands.

1. Revelation Influencer Studies -- Power Decisions Group ©2016
A custom Revelation Influencer Study is a fast turnaround qualitative
marketing research study that employs peer-level conversational
interviews with key buyers and purchase decision influencers. Based
on the data and insights we harvest, we deliver fresh and practical
action ideas for your brands and marketing programs.

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Influencer StudiesInfluencer Studies
... Decision cues from people who matter ...... Decision cues from people who matter ...
• Rich, action-focused, and usable.
• Tailored to your brand and marketplace.
• Reliable, valid research.
• Peer-level conversations, not interviews.
• Fast-turnaround - Quickly scalable.
A custom Revelation Influencer Study is a fast, highly productive marketing
research study of your brand and competition. Guided by your specific goals
and using our proven methods,* we complete depth conversational interviews
with purchase decision influencers: those people whose choices and viewpoints
either drive or impede your brand success.
Once clients see our report of data, insights and implications,
they armed with knowledge and immediate action ideas for their brands.
Purchase influencers... people who matter.
We uncover and analyze relevant purchase trends, habits, and
opinions. We go deeper to generate marketing ideas.

3. 3Revelation Influencer Studies -- Power Decisions Group ©2016 -- 415-328-7927
Decision cues from people who matter ...
Revelation Influencer Studies -- Power Decisions Group ©2016 -- 415-328-7927
Conversations, not interviews. We conduct your
Revelation Influencer Study using peer-level information
gathering conversations while achieving our intelligence
gathering goals.
We have the know-how to thoroughly engage
intended study respondents as peers, whether they be
product engineers, consumers, or CEOs.
Getting started. We listen to hear your goals and
known intelligence needs. We suggest opportunities
to explore. Then, study design begins; we review
with you, test, and finalize.
Design & launch. Once finalized, we begin to
contact respondents and launch the data gathering
phase.
Fast and actionable. Revelation quickly delivers
a full report and actionable insights. On a fast-track
basis we can deliver results in as little as 2-3 weeks
after you ask us to get started.
Peer-level
conversations.
Delivers
actionable
insights quickly.

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FAQ
Frequently
Asked
Questions
1. Who is an influencer? An influencer is a person who makes or weighs in on a purchase
decision. In a B-to-B situation, an influencer might be any team
member involved in the purchase decision, the ultimate decision
maker, a purchasing agent, or executive. Other influencers might
be advisers, consultants, or trade associations. For a consumer
purchase, the lead influencer could be the buyer herself or a friend
or family member.
*2. How is a “peer-level
conversation” different from
a traditional qualitative
marketing research interview?
 The Revelation interview does not follow a precise word-for-
word script as do most research interviews. This keeps the tone
both friendly and conversational.
 We use a customized approach that puts the participant in a
relaxed, engaged and supportive frame of mind.
 We create a peer-level relationship. In “conversations” in
the real world, both parties participate when there is a mutual
benefit. In each Revelation study, we create specific tangible
benefits for participants for having a conversation with us.

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FAQ
Frequently
Asked
Questions
3. How many study
respondents are contacted in
a Revelation Study?
Typically 20 to 30 participants comprise a Revelation study
module. To enlarge the study, we create additional modules,
completing and analyzing the first prior to moving on to additional
modules.
4. How are Revelation
conversational interviews
conducted?
Most often, we reach and communicate with participants by
phone. If appropriate, we may meet participants face-to-face.
5. How do you reach hard-to-
reach influencers?
We start with the best available contact lists of potential
participants. Often clients provide us with lists of current or past
customers, or prospects. For each study, we develop a tailored
peer-level contact scenario that maximizes participation rates.
6. What do you mean by
saying Revelation is “real
research?”
While the advent of online web and mobile research survey tools
has brought many advantages to marketing research, there have
been some sacrifices. The often heard recruitment appeal is that
an online survey is ‘quick’; this results in a respondent mindset
of fast rather than well-thought-out responses. Our Revelation
conversational interview process results in valid responses that are
probed for clarification and accuracy. Revelation is real research.

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FAQ
Frequently
Asked
Questions
Revelation Influencer Studies -- Power Decisions Group ©2016 -- 415-328-7927
7. What are some of the
typical applications and goals
achieved with a Revelation
Study?
»» Brand image
»» Buyer needs - current and future
»» Price sensitivity - Price structure preference
»» Lost customer experience and opinions
»» Product design preferences
»» New product idea generation
»» Concept screening
8. What is the fee for a
Revelation Study?
Fees for a Revelation Study are very cost effective, allowing clients
to get high quality results quickly, often less than a focus group
study. Since Revelation is easily scalable, clients can start with a
modest budget with one or two modules, and, if desired, enlarge
the study size and scope.

7. MARKETING STRATEGY
MARKET OPPORTUNITY STUDIES
ADVERTISING RESEARCH
NEW PRODUCT CONCEPT TESTING
MARKET SIZING & SEGMENTATION
PRICE TESTING
For engagement inquiries, contact:
Thomas Brown
Senior Consultant
415-328-7927
www.powerdecisions.com
email: Revelation@powerdecisions.com